Takeda Pharmaceutical Company Ltd
Associate Director, HCP Marketing (GI Rare - EoE)
Takeda Pharmaceutical Company Ltd, Lexington, Massachusetts, United States, 02173
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Job Description
About the role:
Join Takeda as an Associate Director, HCP Marketing (GI Rare) where you will be responsible for designing, delivering, and refining unbranded and branded Health Care Provider (HCP) marketing materials that drive the business. As part of the GI Rare Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.
How you will contribute:
Help refine core brand message architecture and positioning statement to ensure alignment with franchise's strategic prioritiesPartner closely with Insights & Analytics to distill insights, validate business opportunities, optimize marketing mix, and monitor ROI of individual tacticsLeverage brand insights to inform segmentation, channel mix preferences, and targeting of HCPsIdentify critical design elements for initiatives/ promotions designed to inspire desired Health Care Provided (HCP) behavior changeOptimize HCP marketing materials across both non-personal and personal to inspire meaningful provider behavior changeMake strategic choices when prioritizing & commissioning tactics from relevant cross-functional partnersManage multiple agencies from strategic brief ideation through to delivery, including successful management of project budgets and timelinesCollaborate closely with HCP Marketing peers to realize marketing synergies across KOL engagement, conference activities, P2P programming, and omnichannel experiencePartner consistently with Sales and other relevant functions to improve the journey for patients with EoEMinimum Requirements/Qualifications:
Bachelor's degree8+ years experience with increasing responsibilities in sales, marketing or related function, with at least 4 years of dedicated experience in marketing; desired experience in launches, GI, or Rare diseaseDemonstrated ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork; Ability to help set priorities, develop roles and responsibilities, and manage external partnersAbility to assess strengths and weaknesses of team members and provide suggestions for improvement; established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisionsDeep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs; ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisionsExtensive experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partnersBroad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program) to field sales (e.g., managing deployment of an asset to iPads)Capable of leveraging data and analytics to distill insights and drive data-based decision makingPreferred:
MBA or MSc/PhDExperience in GI or Rare therapeutic areasExperience working on a product launchWhat Takeda can offer you:
Comprehensive Healthcare: Medical, Dental, and VisionFinancial Planning & Stability: 401(k) with company match and Annual Retirement Contribution PlanHealth & Wellness programs including onsite flu shots and health screeningsGenerous time off for vacation and the option to purchase additional vacation daysCommunity Outreach Programs and company match of charitable contributionsFamily Planning SupportFlexible Ways of WorkingTuition reimbursement
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:Lexington, MA
U.S. Base Salary Range:$149,100.00 - $234,300.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Lexington, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Description
About the role:
Join Takeda as an Associate Director, HCP Marketing (GI Rare) where you will be responsible for designing, delivering, and refining unbranded and branded Health Care Provider (HCP) marketing materials that drive the business. As part of the GI Rare Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.
How you will contribute:
Help refine core brand message architecture and positioning statement to ensure alignment with franchise's strategic prioritiesPartner closely with Insights & Analytics to distill insights, validate business opportunities, optimize marketing mix, and monitor ROI of individual tacticsLeverage brand insights to inform segmentation, channel mix preferences, and targeting of HCPsIdentify critical design elements for initiatives/ promotions designed to inspire desired Health Care Provided (HCP) behavior changeOptimize HCP marketing materials across both non-personal and personal to inspire meaningful provider behavior changeMake strategic choices when prioritizing & commissioning tactics from relevant cross-functional partnersManage multiple agencies from strategic brief ideation through to delivery, including successful management of project budgets and timelinesCollaborate closely with HCP Marketing peers to realize marketing synergies across KOL engagement, conference activities, P2P programming, and omnichannel experiencePartner consistently with Sales and other relevant functions to improve the journey for patients with EoEMinimum Requirements/Qualifications:
Bachelor's degree8+ years experience with increasing responsibilities in sales, marketing or related function, with at least 4 years of dedicated experience in marketing; desired experience in launches, GI, or Rare diseaseDemonstrated ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork; Ability to help set priorities, develop roles and responsibilities, and manage external partnersAbility to assess strengths and weaknesses of team members and provide suggestions for improvement; established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisionsDeep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs; ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisionsExtensive experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partnersBroad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program) to field sales (e.g., managing deployment of an asset to iPads)Capable of leveraging data and analytics to distill insights and drive data-based decision makingPreferred:
MBA or MSc/PhDExperience in GI or Rare therapeutic areasExperience working on a product launchWhat Takeda can offer you:
Comprehensive Healthcare: Medical, Dental, and VisionFinancial Planning & Stability: 401(k) with company match and Annual Retirement Contribution PlanHealth & Wellness programs including onsite flu shots and health screeningsGenerous time off for vacation and the option to purchase additional vacation daysCommunity Outreach Programs and company match of charitable contributionsFamily Planning SupportFlexible Ways of WorkingTuition reimbursement
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:Lexington, MA
U.S. Base Salary Range:$149,100.00 - $234,300.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Lexington, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time