Novartis Farmacéutica
Associate Director, US Content & Channel Strategy
Novartis Farmacéutica, Hanover, Massachusetts, us, 02340
Associate Director, US Content & Channel Strategy Job ID: REQ-10014383
Do you have the skills to fill this role Read the complete details below, and make your application today.Jul 19, 2024Location: East Hanover, NJ or Cambridge, MA (Hybrid)Summary Supports development and implementation of reputation-based content and channel strategy for the US Enterprise in service of Corporate Communications, Executive Communications and Therapeutic Area Communications; drive stakeholder guidance and ultimately optimization of our US country footprint in a high visibility role.Your Key Responsibilities:
Oversee US-Directed Content and Country Social Media Strategy, Content Playbook + Best Practices (LinkedIn, Twitter + beyond)Oversee US Country paid social media audience(s) and strategy, ways of workingOwn US Country Website Strategy, Content Prioritization + Best PracticesSet Platform and Content Standards in accordance with BrandLab guidelines (liaise with Corporate Marketing team)Cross-Functional Guide
Develop content competencies/capabilities for Corporate Communications, Executive Communications and Therapeutic Area Communication & Advocacy teamsFacilitate cross-functional content calendar in service of US Country reputation goalsOversee social media activation of Employee Advocacy Program in the USBuild relationships with key functions (P&O, Foundation, NPS, Public Affairs) to anticipate content needs
Platform Evolutions, Trends and Issues
Oversee Community Management + Issues Escalation (US Channel Ecosystem)Collaborate with Corporate Communications on Country-Specific Issues ManagementRegularly seek and share education, best practices (ie, SocialMedia.org, Ragan and others) related to role
Oversee Social Media & Web Measurement
Oversee US channel (social and web) measurement and reporting in service of country goals
Country Leadership and Subject Matter Expertise
Liaise with social media and platform experts across the US (medical, marketing, etc.) to inform platform innovation, updates and considerations across the US organizationSupport relationship with key review teams, including legal, digital governance, ERC, privacy, patient safety, medicalRepresent US Country expertise on The Social Network (global)
Agency Management
Oversee US Country paid social media, budget, strategy and agency relationshipOwn relationship with US Country social media content agency/teamEffectively manage budget and maximize agency ROI.
Role Requirements
BA/BS degree is required7+ years of experience in social media, content strategy and website; country communications, corporate communications, with healthcare and/or pharmaceutical background or translatable consumer backgroundUnderstanding of existing; development of social media policies, guidelines or standardsCross-functional editorial oversight and project management, as well as channel optimization and performance experienceComfortable in a high visibility role coaching teams and leaders to achieve a new standard of excellenceInnovation, content best practices and trend spotting skillsSubject matter expertise: In-depth knowledge of social media and web platforms (current and emerging); hands-on experience using social media management tools (including but not limited to Meta Business Manager, Twitter Business, LinkedIn Business Manager, Sprinklr, Content Management System/AirTable)Team and work style that is exemplary of Novartis culture and behaviors; collaborative enterprise mindset with comfort in working in a matrix environmentAbility to multi-task and manage complex issues into simple effective solutionsUnderstanding of US healthcare industry landscapeDegree subject area in Communications, Marketing, Public Relations or related preferred; advanced degree a plusCommitment to Diversity and Inclusion Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.Compensation and Benefits Summary The pay range for this position at commencement of employment is expected to be between $130,400.00 and $195,600.00 / year; however, while salary ranges are effective from 1/1/24 through 12/31/24, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills, and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered.Why Novartis Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? Learn moreJoin our Novartis Network Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: Join hereEEO Statement The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.Accessibility & Reasonable Accommodations The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
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Do you have the skills to fill this role Read the complete details below, and make your application today.Jul 19, 2024Location: East Hanover, NJ or Cambridge, MA (Hybrid)Summary Supports development and implementation of reputation-based content and channel strategy for the US Enterprise in service of Corporate Communications, Executive Communications and Therapeutic Area Communications; drive stakeholder guidance and ultimately optimization of our US country footprint in a high visibility role.Your Key Responsibilities:
Oversee US-Directed Content and Country Social Media Strategy, Content Playbook + Best Practices (LinkedIn, Twitter + beyond)Oversee US Country paid social media audience(s) and strategy, ways of workingOwn US Country Website Strategy, Content Prioritization + Best PracticesSet Platform and Content Standards in accordance with BrandLab guidelines (liaise with Corporate Marketing team)Cross-Functional Guide
Develop content competencies/capabilities for Corporate Communications, Executive Communications and Therapeutic Area Communication & Advocacy teamsFacilitate cross-functional content calendar in service of US Country reputation goalsOversee social media activation of Employee Advocacy Program in the USBuild relationships with key functions (P&O, Foundation, NPS, Public Affairs) to anticipate content needs
Platform Evolutions, Trends and Issues
Oversee Community Management + Issues Escalation (US Channel Ecosystem)Collaborate with Corporate Communications on Country-Specific Issues ManagementRegularly seek and share education, best practices (ie, SocialMedia.org, Ragan and others) related to role
Oversee Social Media & Web Measurement
Oversee US channel (social and web) measurement and reporting in service of country goals
Country Leadership and Subject Matter Expertise
Liaise with social media and platform experts across the US (medical, marketing, etc.) to inform platform innovation, updates and considerations across the US organizationSupport relationship with key review teams, including legal, digital governance, ERC, privacy, patient safety, medicalRepresent US Country expertise on The Social Network (global)
Agency Management
Oversee US Country paid social media, budget, strategy and agency relationshipOwn relationship with US Country social media content agency/teamEffectively manage budget and maximize agency ROI.
Role Requirements
BA/BS degree is required7+ years of experience in social media, content strategy and website; country communications, corporate communications, with healthcare and/or pharmaceutical background or translatable consumer backgroundUnderstanding of existing; development of social media policies, guidelines or standardsCross-functional editorial oversight and project management, as well as channel optimization and performance experienceComfortable in a high visibility role coaching teams and leaders to achieve a new standard of excellenceInnovation, content best practices and trend spotting skillsSubject matter expertise: In-depth knowledge of social media and web platforms (current and emerging); hands-on experience using social media management tools (including but not limited to Meta Business Manager, Twitter Business, LinkedIn Business Manager, Sprinklr, Content Management System/AirTable)Team and work style that is exemplary of Novartis culture and behaviors; collaborative enterprise mindset with comfort in working in a matrix environmentAbility to multi-task and manage complex issues into simple effective solutionsUnderstanding of US healthcare industry landscapeDegree subject area in Communications, Marketing, Public Relations or related preferred; advanced degree a plusCommitment to Diversity and Inclusion Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.Compensation and Benefits Summary The pay range for this position at commencement of employment is expected to be between $130,400.00 and $195,600.00 / year; however, while salary ranges are effective from 1/1/24 through 12/31/24, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills, and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered.Why Novartis Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? Learn moreJoin our Novartis Network Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: Join hereEEO Statement The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.Accessibility & Reasonable Accommodations The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
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