Comcast Corporation
Sr. Manager, Ad Sales Research
Comcast Corporation, New York, New York, us, 10261
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job SummaryAt AudienceXpress, we focus on outstanding customer service and delivering on our advertiser’s goals and objectives using a combination of media knowledge, advanced analytical tools, and access to unique data. The Sr Manager, Ad Sales Research is committed to delivering innovative solutions and exceptional value to our clients. As we continue to grow, we are seeking a strategic and analytical Senior Manager to lead our ad sales research efforts.
Job DescriptionCore ResponsibilitiesLeadership and Team Management:
Lead and mentor the ad sales research team, providing guidance, support, and performance feedback.Develop and implement team goals and objectives, fostering a culture of collaboration and continuous improvement.
Research Strategy and Execution:
Design and oversee comprehensive research projects to gather insights on market trends, audience behavior, and advertising effectiveness.Utilize various research methodologies, including surveys, focus groups, and data analysis, to inform sales strategies and client solutions.
Data Analysis and Interpretation:
Analyze complex data sets to identify trends, patterns, and insights relevant to ad sales and client needs.Translate research findings into actionable recommendations and strategies for sales teams and clients.
Reporting and Presentation:
Prepare and present detailed research reports and presentations to senior management, sales teams, and clients.Clearly communicate findings, insights, and recommendations, highlighting their impact on advertising performance and sales strategies.
Market and Competitive Analysis:
Conduct competitive analysis to understand industry trends and benchmark performance against competitors.Stay updated on industry developments and emerging technologies to ensure research methodologies and tools are current and effective.
Collaboration and Strategy Development:
Collaborate with sales, marketing, and product teams to align research insights with business objectives and advertising strategies.Contribute to the development of sales strategies and client proposals based on research findings.
Process Improvement:
Identify opportunities to improve research processes and methodologies to enhance accuracy and efficiency.Implement best practices and innovative approaches to drive continuous improvement in research and analysis.
Employees at all levels are expected to:Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Please ensure you read the below overview and requirements for this employment opportunity completely.Salary:Primary Location Pay Range: $127,751.36 - $191,627.04Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience7-10 Years
Job SummaryAt AudienceXpress, we focus on outstanding customer service and delivering on our advertiser’s goals and objectives using a combination of media knowledge, advanced analytical tools, and access to unique data. The Sr Manager, Ad Sales Research is committed to delivering innovative solutions and exceptional value to our clients. As we continue to grow, we are seeking a strategic and analytical Senior Manager to lead our ad sales research efforts.
Job DescriptionCore ResponsibilitiesLeadership and Team Management:
Lead and mentor the ad sales research team, providing guidance, support, and performance feedback.Develop and implement team goals and objectives, fostering a culture of collaboration and continuous improvement.
Research Strategy and Execution:
Design and oversee comprehensive research projects to gather insights on market trends, audience behavior, and advertising effectiveness.Utilize various research methodologies, including surveys, focus groups, and data analysis, to inform sales strategies and client solutions.
Data Analysis and Interpretation:
Analyze complex data sets to identify trends, patterns, and insights relevant to ad sales and client needs.Translate research findings into actionable recommendations and strategies for sales teams and clients.
Reporting and Presentation:
Prepare and present detailed research reports and presentations to senior management, sales teams, and clients.Clearly communicate findings, insights, and recommendations, highlighting their impact on advertising performance and sales strategies.
Market and Competitive Analysis:
Conduct competitive analysis to understand industry trends and benchmark performance against competitors.Stay updated on industry developments and emerging technologies to ensure research methodologies and tools are current and effective.
Collaboration and Strategy Development:
Collaborate with sales, marketing, and product teams to align research insights with business objectives and advertising strategies.Contribute to the development of sales strategies and client proposals based on research findings.
Process Improvement:
Identify opportunities to improve research processes and methodologies to enhance accuracy and efficiency.Implement best practices and innovative approaches to drive continuous improvement in research and analysis.
Employees at all levels are expected to:Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Please ensure you read the below overview and requirements for this employment opportunity completely.Salary:Primary Location Pay Range: $127,751.36 - $191,627.04Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience7-10 Years