Visa
Marketing Manager, Regional Product Marketing
Visa, Miami, Florida, United States, 33126
Company Description Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.Job Description As the Marketing Manager, Regional Product Marketing, you will report to the Sr. Director of Latin America and the Caribbean's Product & B2B Marketing and be responsible for leading regional marketing programs for Visa Commercial Solutions and Visa Government Solutions. This person will also be responsible for the execution of the Visa VCS Day in LAC.In this role, you will be the glue that binds our regional product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering data driven results. Attention to detail and eye for quality are critical to your success and are imperative in your ability to represent the brand in everything from product development and design to communications.
Key responsibilities:Be a strategic leader:You will lead development of regional marketing strategies, working closely with all global, regional, and country teams to engage our clients and deliver against Visa's business and marketing goals.Be the expert on our target audiences, and their advocate inside Visa, who they are, how they buy and their key buying criteria and then synthesizing the deep insights to develop value propositions and messaging.You will help develop marketing that frames value propositions, sets forth positioning and messaging, and activation of experiential strategies relevant to the regional priorities.You will manage agencies to accomplish strategic marketing projects to support the business and drive concreate outcomes.You will work with Consumer Insights & Analytics and the Global Product Marketing teams to help shape industry thought leadership content and promote across B2B ecosystem audiences.Partner with regional Communications lead to plan and execute thought leadership programs with and through Media Partners.Work closely with Global Product Marketing and Sales Excellence to show the business impact of the B2B Marketing events and campaigns.Event's coordination skills and traveling to manage events is required.
Accelerate bringing more products and solutions to market:Work in partnership with product and sales to deploy a B2B awareness and lead generation campaigns targeting key stakeholders.Work to localize, build, and deploy sales enablement content to help the sales team engage target clients.Build and activate experiential digital marketing strategies and plans to advance an always on content strategy to build awareness and drive demand.
Why this is important to Visa
As an evangelist of our Visa Solutions to our customers, the role holder will play an integral role in the product life cycle. The individual will consistently back up strategic insights with market evidence and use that knowledge to drive the development of positioning, proposition and messaging that resonates with buyers and empowers our sales teams to be successful. Importantly, the role holder will collaborate across our Global and Country marketing and communications teams to develop and deliver innovative and experiential programs and content that build awareness and drive demand to acquire, engage and retain Visa's ecosystem of clients, partners, commercial and government segments.
What you will need:
We are looking to hire candidates with an innate ability to grasp and present the value propositions of our products and solutions in a way that resonates with customers and clearly articulates how we solve our buyers' problems.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.Qualifications Basic Qualifications:5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhDPreferred Qualifications:Bachelor's degree required MBA preferred.Minimum 8 years progressively responsible business experience in Product Marketing or Product Management.Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency.Audience focused mindset, with a demonstrated track record of discovering key insights.Strong event planning and content generation skills and should be able to problem solve effectively.Attention to details and eye for quality.Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact. Very good writing skills required.A great team member who adds energy, ideas and fun to our team and corporate culture.Solid financial and analytical acumen with strong ROI orientation.Data driven and analytical capability to yield insights to drive decision making.Spanish and English required and Portuguese optional.Regional sensibilities and an empathetic outlook to work well with other markets and cultures around the world.Strong internal team and external client stakeholder management with a collaborative, diplomatic, and flexible style. Be able to work effectively in a matrixed organizationExcellent presentation skills, including strong oral and written capabilitiesSolutions focused mindsetAdditional Information
Work Hours:
Varies upon the needs of the department.Travel Requirements:
This position requires travel5-10% of the time.Mental/Physical Requirements:
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 112,500.00 to 163,050.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Key responsibilities:Be a strategic leader:You will lead development of regional marketing strategies, working closely with all global, regional, and country teams to engage our clients and deliver against Visa's business and marketing goals.Be the expert on our target audiences, and their advocate inside Visa, who they are, how they buy and their key buying criteria and then synthesizing the deep insights to develop value propositions and messaging.You will help develop marketing that frames value propositions, sets forth positioning and messaging, and activation of experiential strategies relevant to the regional priorities.You will manage agencies to accomplish strategic marketing projects to support the business and drive concreate outcomes.You will work with Consumer Insights & Analytics and the Global Product Marketing teams to help shape industry thought leadership content and promote across B2B ecosystem audiences.Partner with regional Communications lead to plan and execute thought leadership programs with and through Media Partners.Work closely with Global Product Marketing and Sales Excellence to show the business impact of the B2B Marketing events and campaigns.Event's coordination skills and traveling to manage events is required.
Accelerate bringing more products and solutions to market:Work in partnership with product and sales to deploy a B2B awareness and lead generation campaigns targeting key stakeholders.Work to localize, build, and deploy sales enablement content to help the sales team engage target clients.Build and activate experiential digital marketing strategies and plans to advance an always on content strategy to build awareness and drive demand.
Why this is important to Visa
As an evangelist of our Visa Solutions to our customers, the role holder will play an integral role in the product life cycle. The individual will consistently back up strategic insights with market evidence and use that knowledge to drive the development of positioning, proposition and messaging that resonates with buyers and empowers our sales teams to be successful. Importantly, the role holder will collaborate across our Global and Country marketing and communications teams to develop and deliver innovative and experiential programs and content that build awareness and drive demand to acquire, engage and retain Visa's ecosystem of clients, partners, commercial and government segments.
What you will need:
We are looking to hire candidates with an innate ability to grasp and present the value propositions of our products and solutions in a way that resonates with customers and clearly articulates how we solve our buyers' problems.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.Qualifications Basic Qualifications:5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhDPreferred Qualifications:Bachelor's degree required MBA preferred.Minimum 8 years progressively responsible business experience in Product Marketing or Product Management.Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency.Audience focused mindset, with a demonstrated track record of discovering key insights.Strong event planning and content generation skills and should be able to problem solve effectively.Attention to details and eye for quality.Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact. Very good writing skills required.A great team member who adds energy, ideas and fun to our team and corporate culture.Solid financial and analytical acumen with strong ROI orientation.Data driven and analytical capability to yield insights to drive decision making.Spanish and English required and Portuguese optional.Regional sensibilities and an empathetic outlook to work well with other markets and cultures around the world.Strong internal team and external client stakeholder management with a collaborative, diplomatic, and flexible style. Be able to work effectively in a matrixed organizationExcellent presentation skills, including strong oral and written capabilitiesSolutions focused mindsetAdditional Information
Work Hours:
Varies upon the needs of the department.Travel Requirements:
This position requires travel5-10% of the time.Mental/Physical Requirements:
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 112,500.00 to 163,050.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.