Johns Hopkins University
Marketing Coordinator
Johns Hopkins University, Baltimore, Maryland, United States, 21276
The
Marketing Coordinator
will work with the digital marketing team to execute compelling communications, marketing and fundraising campaigns across digital channels, including established channels on Facebook, Instagram, LinkedIn, X, YouTube, and Jhpiego.org. The role will pioneer community building efforts for Jhpiego, offering our audiences new ways to engage and stay connected. This role will spearhead unplanned social media content"including content that responds to newsworthy global events"as well as managing live moments, and routine conferences and events.
The role will provide strategic support to all of Jhpiego's marketing efforts, offering best practices and coordinating data-based insight and knowledge-sharing amongst departmental and global colleagues.
This role is focused on content production, so candidates will be strong writers, have an eye for design, and should possess video editing skills, as well as an ability to be lively on-camera talent. This person possesses excellent judgement and discernment to act as a voice for the organization.
RESPONSIBILITIES:
Social Content CreationContribute to the creation of original and evergreen social media posts for Jhpiego's social media channels, including:* Written content* On-brand design per unique channel* Photo editing* Social video production, with a high-level understanding of using b-roll effectively to engage social audiencesBuild momentum for, and oversee social media for live moments, acting as behind-the-scenes producer and occasionally as a visible emceeIncrease the capacity of Jhpiego leaders, especially in our countries, to perform well in live social momentsWork alongside our events team to elevate our social media for routine events and conferences, including social toolkits, mentoring key speakers and attendees, and identifying potential collaborative opportunities with peersTrack and engage with world news to ensure Jhpiego global accounts are responsive to current events, helping steward an internal volunteer team that contributes to newsy momentsPartner with our development team to develop content for fundraising campaigns related to humanitarian crises, news events, and other timebound opportunitiesWork alongside communications and fundraising teams to disseminate social content onto appropriate channelsEngage and grow a US-based general public audience with the goal of converting engaged audience members to donorsMonitor global social media channels to ensure brand and content compliance, and help establish best practices amongst our global colleagues.
Social community-buildingMonitor and foster engagement across all social platforms by implementing systems that help us respond, pose and answer questions, comment and dialogue with our audiencesBrainstorm and implement strategies to increase engagement with our audiences, proactively serving as a community manager with a focus on Meta and LinkedIn audiences.Build communities of people who want to support Jhpiego's efforts to save lives and improve healthDevelop methods to track and engage with our top audiences on key social channels.
Marketing Production, Execution and SupportAlongside the Marketing Manager, coordinate marketing projects across the team and department, to ensure execution of deliverablesOrganize and coordinate annual updates to marketing plans, templates, relevant materials and evergreen contentProvide recommendations to improve campaign performance, increase brand awareness, and support marketing goalsEvaluate current processes and makes recommendations for process changes, then implement changes to create new guidelines or structureCollaborate with internal and external stakeholders to fulfill marketing requests as neededEffectively track and manage marketing team projects using project management software
Special Skills, Knowledge & Abilities:Ability to drive engagement on social mediaThorough understanding of social media landscape and ability to customize content based on channel and audienceAbility to think creatively and execute new and innovative social campaignsAbility to analyse social media dataDemonstrated project management abilityDemonstrated ability to write successful content for social media channelsAbility to work cross-culturally with a diverse and international team of colleagues and stakeholdersExcellent writing abilityStrong understanding of design and brand principles, including demonstrated ability to execute creative content on social mediaDemonstrated eye for principles of good photography and videography and how multimedia content enhances social media engagement
Minimum QualificationsBachelor's DegreeThree years related experience
Classified Title: Marketing CoordinatorJob Posting Title (Working Title):Marketing CoordinatorRole/Level/Range: ATO 37.5/03/OFStarting Salary Range: $40,164 - $53,553 Commensurate with ExperienceEmployee group: Full TimeSchedule: Mon - Fri 8:30 AM - 5:00 PMExempt Status:Non-ExemptLocation:JhpiegoDepartment name: 60000069-Global Engagement GECOPersonnel area: Academic and Business Centers
Marketing Coordinator
will work with the digital marketing team to execute compelling communications, marketing and fundraising campaigns across digital channels, including established channels on Facebook, Instagram, LinkedIn, X, YouTube, and Jhpiego.org. The role will pioneer community building efforts for Jhpiego, offering our audiences new ways to engage and stay connected. This role will spearhead unplanned social media content"including content that responds to newsworthy global events"as well as managing live moments, and routine conferences and events.
The role will provide strategic support to all of Jhpiego's marketing efforts, offering best practices and coordinating data-based insight and knowledge-sharing amongst departmental and global colleagues.
This role is focused on content production, so candidates will be strong writers, have an eye for design, and should possess video editing skills, as well as an ability to be lively on-camera talent. This person possesses excellent judgement and discernment to act as a voice for the organization.
RESPONSIBILITIES:
Social Content CreationContribute to the creation of original and evergreen social media posts for Jhpiego's social media channels, including:* Written content* On-brand design per unique channel* Photo editing* Social video production, with a high-level understanding of using b-roll effectively to engage social audiencesBuild momentum for, and oversee social media for live moments, acting as behind-the-scenes producer and occasionally as a visible emceeIncrease the capacity of Jhpiego leaders, especially in our countries, to perform well in live social momentsWork alongside our events team to elevate our social media for routine events and conferences, including social toolkits, mentoring key speakers and attendees, and identifying potential collaborative opportunities with peersTrack and engage with world news to ensure Jhpiego global accounts are responsive to current events, helping steward an internal volunteer team that contributes to newsy momentsPartner with our development team to develop content for fundraising campaigns related to humanitarian crises, news events, and other timebound opportunitiesWork alongside communications and fundraising teams to disseminate social content onto appropriate channelsEngage and grow a US-based general public audience with the goal of converting engaged audience members to donorsMonitor global social media channels to ensure brand and content compliance, and help establish best practices amongst our global colleagues.
Social community-buildingMonitor and foster engagement across all social platforms by implementing systems that help us respond, pose and answer questions, comment and dialogue with our audiencesBrainstorm and implement strategies to increase engagement with our audiences, proactively serving as a community manager with a focus on Meta and LinkedIn audiences.Build communities of people who want to support Jhpiego's efforts to save lives and improve healthDevelop methods to track and engage with our top audiences on key social channels.
Marketing Production, Execution and SupportAlongside the Marketing Manager, coordinate marketing projects across the team and department, to ensure execution of deliverablesOrganize and coordinate annual updates to marketing plans, templates, relevant materials and evergreen contentProvide recommendations to improve campaign performance, increase brand awareness, and support marketing goalsEvaluate current processes and makes recommendations for process changes, then implement changes to create new guidelines or structureCollaborate with internal and external stakeholders to fulfill marketing requests as neededEffectively track and manage marketing team projects using project management software
Special Skills, Knowledge & Abilities:Ability to drive engagement on social mediaThorough understanding of social media landscape and ability to customize content based on channel and audienceAbility to think creatively and execute new and innovative social campaignsAbility to analyse social media dataDemonstrated project management abilityDemonstrated ability to write successful content for social media channelsAbility to work cross-culturally with a diverse and international team of colleagues and stakeholdersExcellent writing abilityStrong understanding of design and brand principles, including demonstrated ability to execute creative content on social mediaDemonstrated eye for principles of good photography and videography and how multimedia content enhances social media engagement
Minimum QualificationsBachelor's DegreeThree years related experience
Classified Title: Marketing CoordinatorJob Posting Title (Working Title):Marketing CoordinatorRole/Level/Range: ATO 37.5/03/OFStarting Salary Range: $40,164 - $53,553 Commensurate with ExperienceEmployee group: Full TimeSchedule: Mon - Fri 8:30 AM - 5:00 PMExempt Status:Non-ExemptLocation:JhpiegoDepartment name: 60000069-Global Engagement GECOPersonnel area: Academic and Business Centers