Field Marketing Manager

As the Field Marketing Manager, your mission is to accelerate Riverside’s Group growth in our ability and achievement products. You will serve as the liaison between sales and marketing to put “regionalization” and our “community approach” into action to increase impact on students, educators, and school communities.In this role you will get to:Lead territory and account-specific outbound campaigns with tailored content to improve account awareness and engagementCreate regional bundled product messaging and campaigns to support territory plansEnable sales with prospecting and lead nurture playbooks, tailored collateral, and resources to build pipeline in key territoriesIdentify and support the execution of regional events, networks, and conferences to drive demand in key territories for repsEnable sales to focus on white space with regionalized and local marketing approachSupport the creation of state/region-specific engagement playbooks to support sales Territory Action PlansDisclaimerThe above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.RequirementsExperience in the K-12 EdTech spaceStrong market understanding, including account-specific diligence, regional funding legislative trends, competitive intelligence, and other key criteria that could inform the strategic engagement approachHubSpot knowledgeData-driven approach to evaluating engagement strategy ROI and focus on continuous improvementAbility to create strong tailored resources to support district strategic plans and state prioritiesStrong written, verbal, and visual communication skillsAbility to work collaboratively with marketing and sales teamsFull stack” marketing skills, from landing page creation, content development, campaign planning and executionPhysical Requirements for this positionRemoteUp to 10% travel for off-site team meetingsMay require stationary positions (sitting or standing) for extended periods.BenefitsMedical, Dental, and Vision plansCompany paid basic life and AD&D insuranceCompany paid short-term and long-term disabilitySupplemental life insurance optionsCompany paid Employee Assistance Program (EAP)Retirement plan with discretionary company matchingFlexible Spending Account (FSA) and Health Savings Account (HSA) optionsPremium subscription to Calm for employee and dependentsCompany paid time off (PTO)13 named holidays, 2 floating holidays, and 4 early-release half daysFlexible work arrangementsWork-from-home expense reimbursementTuition Reimbursement ProgramCompany orientation and 30/60/90 Day OnboardingWho is Riverside Insights?

Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.Why Join Our Team?At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you.Riverside Insights is an Equal-opportunity Employer:Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.Our Commitment to Diversity & Inclusion:At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated.Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work.