J.B. Hunt Transport
Sr Content Marketing Specialist
J.B. Hunt Transport, Lowell, Arkansas, United States, 72745
Job Summary:
Under general supervision, this position is responsible for implementing and supporting social media campaigns on major platforms to improve social presence, drive leads and engage customers. This position is responsible for creating and producing marketing content intended for both internal and external audiences. This position will assist in the development of marketing communications strategies that support corporate and business unit short- and long-term objectives. This position is responsible for producing organic content, with an emphasis in email marketing, for external client needs.
Job Description:
Key Responsibilities:
Follow content-marketing strategy to create, maintain and publish content on a variety of platforms; comply to content launch calendar.
Research industry trends; collect and compile articles and information from internal and external resources for the company’s use.
Research facts to ensure accuracy and eliminate errors and misstatements.
Review all marketing materials to correct errors in grammar, spelling, usage, facts and style.
Develop sales content for presentations, RFP templates and trade show events.
Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral.
Work in a team environment and collaborating on content ideas and goals • Develop creative concepts for marketing initiatives that drive traffic, engagement, and leads.
Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings.
Measure and optimize content on a regular and ongoing basis.
Conduct research and interviews for writing assignments.
Generate content for email, blogs, social media, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs.
Works closely with marketing group to create, write, and develop marketing materials and deliverables across all media channels (e.g. print, web and broadcast).
Evaluate the effectiveness of content outlets; researching and assisting in the adoption of new platform.
Work cross-functionally with digital and social media teams to optimize content for digital channels.
Qualifications:
Minimum Qualification:
Associate's degree with English, Journalism, Communications, Advertising, Public Relations, Business or related field with at least 3 years of professional experience in copywriting or content writing role at an agency or in-house marketing department and a strong portfolio.
Preferred Qualification:
Bachelor's degree in English, Journalism, Communications, Advertising or Public Relations preferred.
Writing and editing skills including experience in market research, copywriting or content management.
Ability to work from a content calendar and meet deadlines.
Ability to work in a team environment and collaborate on strategy.
Knowledge of various styles of writing (AP, APA, MLA, Web, etc).
Have impeccable attention to detail and quality of communication materials developed.
Understand social media basic best practices, which content and approaches work on each and why including a basic knowledge of SEO, Google Analytics and email analytics.
This position is not eligible for employment-based sponsorship.
Education:
GED (Required), Bachelors: Public Relations, Bachelors: Mass Communication, Bachelors: English, Bachelors: Digital Communications and Media/Multimedia
Work Experience:
Marketing, Communications
Job Opening ID:
00555174 Sr Content Marketing Specialist (Open)
J.B. Hunt Transport, Inc. affirms its belief in equal employment opportunity for all employees and applicants for employment in all terms and conditions of employment. J.B. Hunt is committed to both the spirit and the letter of affirmative action law and continues its good-faith efforts to comply with all applicable government laws and regulations. The company is committed to basing employment decisions on the principles of equal employment opportunity. J.B. Hunt will recruit, hire, compensate, offer benefits to, upgrade, train, layoff, terminate, and/or promote individuals without discrimination in regards to race, color, religion, sex, national origin, age, sexual orientation, gender identity, status as a qualified individual with a disability, status as a protected veteran, or other bases by applicable law.
J.B. Hunt Transport, Inc. offers reasonable accommodation in the employment process for individuals with disabilities. If you need assistance in the application process due to a disability, you may request accommodation at any time by calling 1-800-777-4968.
Under general supervision, this position is responsible for implementing and supporting social media campaigns on major platforms to improve social presence, drive leads and engage customers. This position is responsible for creating and producing marketing content intended for both internal and external audiences. This position will assist in the development of marketing communications strategies that support corporate and business unit short- and long-term objectives. This position is responsible for producing organic content, with an emphasis in email marketing, for external client needs.
Job Description:
Key Responsibilities:
Follow content-marketing strategy to create, maintain and publish content on a variety of platforms; comply to content launch calendar.
Research industry trends; collect and compile articles and information from internal and external resources for the company’s use.
Research facts to ensure accuracy and eliminate errors and misstatements.
Review all marketing materials to correct errors in grammar, spelling, usage, facts and style.
Develop sales content for presentations, RFP templates and trade show events.
Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral.
Work in a team environment and collaborating on content ideas and goals • Develop creative concepts for marketing initiatives that drive traffic, engagement, and leads.
Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings.
Measure and optimize content on a regular and ongoing basis.
Conduct research and interviews for writing assignments.
Generate content for email, blogs, social media, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs.
Works closely with marketing group to create, write, and develop marketing materials and deliverables across all media channels (e.g. print, web and broadcast).
Evaluate the effectiveness of content outlets; researching and assisting in the adoption of new platform.
Work cross-functionally with digital and social media teams to optimize content for digital channels.
Qualifications:
Minimum Qualification:
Associate's degree with English, Journalism, Communications, Advertising, Public Relations, Business or related field with at least 3 years of professional experience in copywriting or content writing role at an agency or in-house marketing department and a strong portfolio.
Preferred Qualification:
Bachelor's degree in English, Journalism, Communications, Advertising or Public Relations preferred.
Writing and editing skills including experience in market research, copywriting or content management.
Ability to work from a content calendar and meet deadlines.
Ability to work in a team environment and collaborate on strategy.
Knowledge of various styles of writing (AP, APA, MLA, Web, etc).
Have impeccable attention to detail and quality of communication materials developed.
Understand social media basic best practices, which content and approaches work on each and why including a basic knowledge of SEO, Google Analytics and email analytics.
This position is not eligible for employment-based sponsorship.
Education:
GED (Required), Bachelors: Public Relations, Bachelors: Mass Communication, Bachelors: English, Bachelors: Digital Communications and Media/Multimedia
Work Experience:
Marketing, Communications
Job Opening ID:
00555174 Sr Content Marketing Specialist (Open)
J.B. Hunt Transport, Inc. affirms its belief in equal employment opportunity for all employees and applicants for employment in all terms and conditions of employment. J.B. Hunt is committed to both the spirit and the letter of affirmative action law and continues its good-faith efforts to comply with all applicable government laws and regulations. The company is committed to basing employment decisions on the principles of equal employment opportunity. J.B. Hunt will recruit, hire, compensate, offer benefits to, upgrade, train, layoff, terminate, and/or promote individuals without discrimination in regards to race, color, religion, sex, national origin, age, sexual orientation, gender identity, status as a qualified individual with a disability, status as a protected veteran, or other bases by applicable law.
J.B. Hunt Transport, Inc. offers reasonable accommodation in the employment process for individuals with disabilities. If you need assistance in the application process due to a disability, you may request accommodation at any time by calling 1-800-777-4968.