TikTok & Meta Shop Marketing Specialist (DTC Ecom)

Job SummaryYou will be responsible for building out Cove's TikTok Shop presence and affiliate marketing program. This includes building out brand campaigns, identifying product opportunities that exist within our current lines, and growing our presence on the platform to a substantial portion of our revenue each month.Our LinksWebsite:Instagram:TikTok: @coveusaEssential Duties and Responsibilities:Build and manage brand campaigns within TikTok ShopManage the quality of creators applying to promote our product and earn commissionsBuild out scripts, hooks, and campaigns surrounding our products to share with creators for consistency in promotionsHave oversight on the content creation necessary for TikTok Shop to be a successful channelSource & coordinate with content creators to generate additional creative assets as neededOwn & execute at an exceptional level the entire process from A to Z, you should be able to be asked for creatives for a specific product launch and be able to deliver a plethora of fully finished creativesKnowledge, Skills, and Abilities:Extensive experience generating concepts and creating ads for a DTC brand on both TikTok and Meta platformsExtensive experience with TikTok shop and growing the program from scratchAbility to show our team your prior work and proof of successAbility to multitask and work in a fast-paced environmentAbility to communicate and work well with co-workers, and business contacts in a courteous and professional mannerMust have great follow up skills via email, phone, and/or other methods of communicationMeticulous and detail-orientedProficient organizational skills and ability to manage multiple projects at onceOutstanding time management skills: working to a deadline, working independentlyStrong interpersonal skills, collaborative team playerEager to grow and take on new responsibilitiesHappy to embrace change and new challenges as marketplace shifts and consumer needs evolveEducation and Experience:2+ years' prior experience working at a DTC Apparel Brand or comparable brandExperience managing paid social creative strategy for a $50M+/year brandIn depth knowledge of creative strategy on TikTok and Meta platforms,

must have

TikTokIn depth knowledge of TikTok Shop growth strategiesCompensation/Location DetailsStart Date: ASAPLocation: Remote and In Person in Lake Forest, CA 92630Salary Range: $85,000 to $150,000+ Performance Based Comp. PotentialWhat's in it for you?Apart from an opportunity to work with a tight knit, fast paced, and high performing team - here are some of our perks:2 Weeks PTO + Your BirthdayTailored and individualized support & development opportunitiesFlexible Working Culture at home & in the officeA collaborative, creative and inspiring working environmentFree Cove GearMedical, Dental, and Vision Insurance401k MatchingChoice of hardware and access to the best software