MacStadium
Marketing Specialist - ABM and Events
MacStadium, Atlanta, Georgia, United States, 30383
Meet MacStadium. We build cloud solutions to simplify Mac for business. We actively participate in and influence the Apple ecosystem in a cool way and have been a part of it since day one. Developers and end users at leading tech companies, big enterprises, and small teams rely on MacStadium’s innovative solutions every day. We have a passionate team of hard working, hard playing professionals with a big, shared vision. Come join us as we grow again!
What we need:
MacStadium is looking for a Marketing Specialist who will be instrumental in championing our ABM program and events execution through effective communication, teamwork and excellent project management. This includes supporting campaign management, resource organization, internal and external events, presentation coordination, vendor management and more.
We are looking for a highly-motivated, curious individual who can bring fresh, unconventional and progressive ideas to our team, has a passion for marketing and is a natural go-getter. The ideal candidate will be a positive problem solver that can collaborate cross-functionally with internal teams to efficiently execute on deliverables.
As a member of the Marketing team, you will be a creative and strategic thinker that approaches challenges with a sense of urgency without sacrificing quality. You are highly organized, love tackling new projects, gracefully navigate ambiguity and possess a passion for making a positive impact on the people around you.
Ultimately, the Marketing Specialist will be pivotal in driving targeted marketing campaigns to key accounts and managing impactful events that enhance our brand presence and generate qualified leads. The ideal candidate will have a strong background in B2B marketing, with a focus on account-based strategies and event management.
This role will report to the Head of Marketing, and must be located in Atlanta, GA with a very flexible hybrid remote/in-office schedule.
What you will be doing:
Account-Based Marketing (ABM):
Develop and execute account-based marketing strategies to target key accounts, including personalized campaigns and messaging
Collaborate closely with sales and marketing teams to identify target accounts, create account profiles, and develop tailored marketing programs
Utilize ABM, marketing automation and CRM platforms to implement and measure ABM campaigns, tracking effectiveness and optimizing strategies based on data insights
Coordinate with content and creative teams to develop relevant content and assets aligned with ABM strategies
Event Management:
Plan, coordinate, and execute corporate events, including conferences, seminars, webinars, and virtual events
Manage all aspects of event logistics, including venue selection, budget management, vendor coordination, and on-site execution
Work cross-functionally with sales, product, and executive teams to ensure event goals are aligned with overall marketing and business objectives
Measure and report on the success of events through key metrics such as attendance, lead generation, and post-event follow-up
What Skills and Experience you need to have:
3-5 years of work experience in marketing and/or event coordination
Experience managing internal and external events
Results-oriented with strong organizational and project management skills with the ability to multitask
Eventbrite, Monday.com, Marketing Cloud, Salesforce as well as ABM platform (to be determined later) experience preferred or proven ability to quickly learn new tools
Experience collaborating cross-functionally within an organization
Bachelor’s degree in marketing, communications or related field, or equivalent work experience
A technical, cloud, or SaaS background is a plus given the nature of our team, our product and our customer base, but is not required.
What you will get:
Day one benefits. Coverage starts on day one. We offer competitive medical insurance, health and dependent care spending accounts, health savings account, disability insurance, and company paid and voluntary life insurance.
Balanced life. We offer employees generous paid time-off policies, parental leave, holiday schedule, and a flexible work environment; MacStadium understands life also happens outside of work. Did we mention free company swag?
Solid future. Beyond competitive salary and 401(k) matching, MacStadium offers continuing education, professional development, and wellness reimbursements.
MacStadium has a defined Information Security Policy and all employees are required to adhere to this policy and sign an acknowledgment and receipt of this policy upon hire.
All offers of employment are conditioned upon successful completion of a background screening process and all employees must comply with the immigration rules and laws in the jurisdiction in which he/she/they will provide MacStadium services.
MacStadium is an Equal Opportunity Employer. All applicants are considered without regard to race, color, ancestry, national origin, gender/gender identity, sexual orientation, marital and family status, religion and religious belief, age, disability, results of genetic information, and service in the military.
No agencies please.
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What we need:
MacStadium is looking for a Marketing Specialist who will be instrumental in championing our ABM program and events execution through effective communication, teamwork and excellent project management. This includes supporting campaign management, resource organization, internal and external events, presentation coordination, vendor management and more.
We are looking for a highly-motivated, curious individual who can bring fresh, unconventional and progressive ideas to our team, has a passion for marketing and is a natural go-getter. The ideal candidate will be a positive problem solver that can collaborate cross-functionally with internal teams to efficiently execute on deliverables.
As a member of the Marketing team, you will be a creative and strategic thinker that approaches challenges with a sense of urgency without sacrificing quality. You are highly organized, love tackling new projects, gracefully navigate ambiguity and possess a passion for making a positive impact on the people around you.
Ultimately, the Marketing Specialist will be pivotal in driving targeted marketing campaigns to key accounts and managing impactful events that enhance our brand presence and generate qualified leads. The ideal candidate will have a strong background in B2B marketing, with a focus on account-based strategies and event management.
This role will report to the Head of Marketing, and must be located in Atlanta, GA with a very flexible hybrid remote/in-office schedule.
What you will be doing:
Account-Based Marketing (ABM):
Develop and execute account-based marketing strategies to target key accounts, including personalized campaigns and messaging
Collaborate closely with sales and marketing teams to identify target accounts, create account profiles, and develop tailored marketing programs
Utilize ABM, marketing automation and CRM platforms to implement and measure ABM campaigns, tracking effectiveness and optimizing strategies based on data insights
Coordinate with content and creative teams to develop relevant content and assets aligned with ABM strategies
Event Management:
Plan, coordinate, and execute corporate events, including conferences, seminars, webinars, and virtual events
Manage all aspects of event logistics, including venue selection, budget management, vendor coordination, and on-site execution
Work cross-functionally with sales, product, and executive teams to ensure event goals are aligned with overall marketing and business objectives
Measure and report on the success of events through key metrics such as attendance, lead generation, and post-event follow-up
What Skills and Experience you need to have:
3-5 years of work experience in marketing and/or event coordination
Experience managing internal and external events
Results-oriented with strong organizational and project management skills with the ability to multitask
Eventbrite, Monday.com, Marketing Cloud, Salesforce as well as ABM platform (to be determined later) experience preferred or proven ability to quickly learn new tools
Experience collaborating cross-functionally within an organization
Bachelor’s degree in marketing, communications or related field, or equivalent work experience
A technical, cloud, or SaaS background is a plus given the nature of our team, our product and our customer base, but is not required.
What you will get:
Day one benefits. Coverage starts on day one. We offer competitive medical insurance, health and dependent care spending accounts, health savings account, disability insurance, and company paid and voluntary life insurance.
Balanced life. We offer employees generous paid time-off policies, parental leave, holiday schedule, and a flexible work environment; MacStadium understands life also happens outside of work. Did we mention free company swag?
Solid future. Beyond competitive salary and 401(k) matching, MacStadium offers continuing education, professional development, and wellness reimbursements.
MacStadium has a defined Information Security Policy and all employees are required to adhere to this policy and sign an acknowledgment and receipt of this policy upon hire.
All offers of employment are conditioned upon successful completion of a background screening process and all employees must comply with the immigration rules and laws in the jurisdiction in which he/she/they will provide MacStadium services.
MacStadium is an Equal Opportunity Employer. All applicants are considered without regard to race, color, ancestry, national origin, gender/gender identity, sexual orientation, marital and family status, religion and religious belief, age, disability, results of genetic information, and service in the military.
No agencies please.
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