TEKsystems
Email Marketing Specialist
TEKsystems, Bethlehem, Pennsylvania, United States, 18020
Seeking an Email Automation Specialist to work with a well - known healthcare organization!
Responsibilities:
• Collaborate with stakeholders to define, establish, baseline goals/metrics, and translate into actionable email
campaigns.
• Designs emails/templates that are responsive, engaging for our customers and adheres to industry best practices.
• Examine all creative assets to ensure that creative is optimized for delivery and performance and meets creative
brief specifications.
• Develops complex and customized HTML email code/template from scratch including updates to existing
templates in HTML/CSS. Execute all email promotion set up, load all email assets into email system. Troubleshoots
existing email code as needed.
• Develops email campaign schedule and performs day-to-day execution of email campaign development, QA and
deployment processes. Maintain the performance of triggered and transactional email efforts.
• Test all messages to ensure emails are rendering correctly across major email clients, all landing pages and featured
Call To Action(s) are live and getting properly tracked.
• Work with email service provider on specifications and development of campaign functionality.
• Coordinate reviews and feedbacks with cross-functional teams and manage handoffs.
• Report on email campaign results and provide suggestions for improvement.
• Document all email policies and processes.
• Participate in daily standups.
Qualifications:
• 5+ years of hands-on email production experience in relevant industry executing marketing campaigns
• Highly proficient in coding html emails and ability to write CSS
• Experience in coding emails for responsive design is required
• Advanced knowledge of the latest HTML, CSS, and JavaScript techniques for use in a variety of custom marketing
executions. Understanding of marketing principles resulting in branding building, driving traffic and revenue
• Knowledge of CRM and campaign management
• Proficient with SQL, HTML, JavaScript, JSON and XML
• Ability to read, write, and handle large text files
• Familiarity with dynamic personalization & audience segmentation
• Experienced with Google Analytics and A/B Testing
• Experienced in dealing with API’s and email automation
• Self-Starting personality with strong work ethic, strong communications, and organizational skills.
• Experienced in Agile Development Principles.
APPLY NOW for immediate consideration.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Responsibilities:
• Collaborate with stakeholders to define, establish, baseline goals/metrics, and translate into actionable email
campaigns.
• Designs emails/templates that are responsive, engaging for our customers and adheres to industry best practices.
• Examine all creative assets to ensure that creative is optimized for delivery and performance and meets creative
brief specifications.
• Develops complex and customized HTML email code/template from scratch including updates to existing
templates in HTML/CSS. Execute all email promotion set up, load all email assets into email system. Troubleshoots
existing email code as needed.
• Develops email campaign schedule and performs day-to-day execution of email campaign development, QA and
deployment processes. Maintain the performance of triggered and transactional email efforts.
• Test all messages to ensure emails are rendering correctly across major email clients, all landing pages and featured
Call To Action(s) are live and getting properly tracked.
• Work with email service provider on specifications and development of campaign functionality.
• Coordinate reviews and feedbacks with cross-functional teams and manage handoffs.
• Report on email campaign results and provide suggestions for improvement.
• Document all email policies and processes.
• Participate in daily standups.
Qualifications:
• 5+ years of hands-on email production experience in relevant industry executing marketing campaigns
• Highly proficient in coding html emails and ability to write CSS
• Experience in coding emails for responsive design is required
• Advanced knowledge of the latest HTML, CSS, and JavaScript techniques for use in a variety of custom marketing
executions. Understanding of marketing principles resulting in branding building, driving traffic and revenue
• Knowledge of CRM and campaign management
• Proficient with SQL, HTML, JavaScript, JSON and XML
• Ability to read, write, and handle large text files
• Familiarity with dynamic personalization & audience segmentation
• Experienced with Google Analytics and A/B Testing
• Experienced in dealing with API’s and email automation
• Self-Starting personality with strong work ethic, strong communications, and organizational skills.
• Experienced in Agile Development Principles.
APPLY NOW for immediate consideration.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.