BrandSafway
Senior Manager, Digital Marketing
BrandSafway, Atlanta, Georgia, United States, 30383
Senior Manager, Digital Marketing
Summary
Title: Senior Manager, Digital Marketing
ID: 2955407
Location: Atlanta, GA
Job Function : Marketing
Description
At BrandSafway, we know our employees are our greatest asset, which is why we give them the tools, training, and resources to be successful. Come join our growing team.We are seeking a highly experienced Senior Manager of Digital Marketing to lead our digital initiatives across multiple platforms. This role requires a strategic thinker with deep expertise in website management, ecommerce, Salesforce integration, email marketing, and SEO. The ideal candidate will drive our digital presence, optimize customer acquisition and retention strategies, and enhance brand visibility through innovative digital campaigns.
BrandSafway offers a competitive benefits package that includes medical, dental, vision, life and disability insurance along with a generous 401k plan. Salary range for this position is $130 - $160K annually. This range represents the anticipated low and high end of the salary for this position.
KEY RESPONSIBILITIES:
Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals and market trends.
Website Management: Oversee the design, functionality, and content of our company websites to ensure a seamless user experience and optimal conversion rates. Lead website consolidation project.
Ecommerce: Work cross-functionally with IT, Sales and other key stakeholders and support teams to support ecommerce strategy development and execution
Salesforce Integration: Utilize Salesforce CRM to drive marketing automation, lead management, and customer segmentation strategies.
Email Marketing: Develop and execute email marketing campaigns to nurture leads, drive engagement, and maximize customer lifetime value.
SEO and SEM: Manage SEO initiatives to improve organic search rankings and oversee SEM campaigns to drive targeted traffic and conversions.
Analytics and Reporting: Monitor digital marketing performance metrics, conduct ROI analysis, and provide actionable insights to optimize campaigns and drive continuous improvement.
Budget Management: Manage digital marketing budgets effectively, allocate resources efficiently, and optimize spending to achieve maximum ROI.
QUALIFICATIONS:
Experience: 7+ years of progressive experience in digital marketing with a focus on website management, ecommerce, Salesforce CRM, email marketing, and SEO/SEM.
Leadership: Proven track record of driving cross-functional collaboration and delivering successful digital marketing strategies.
Technical Skills: Expertise in Salesforce CRM, CMS platforms (e.g., WordPress, Drupal), ecommerce platforms (e.g., Shopify, Magento), email marketing tools (e.g., Mailchimp, HubSpot), and SEO/SEM tools (e.g., Google Analytics, SEMrush).
Analytical Skills: Strong analytical abilities with experience in data-driven decision making and proficiency in analyzing marketing metrics and KPIs.
Communication: Excellent verbal and written communication skills with the ability to effectively present ideas, influence stakeholders, and build strong relationships internally and externally.
Strategic Thinking: Demonstrated ability to think strategically, innovate, and execute digital marketing initiatives that drive business growth and achieve measurable results.
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Master’s degree preferred.
About Us:
A leading provider of access, specialized services to the global industrial, commercial and infrastructure markets, BrandSafway delivers access and scaffolding systems, forming and shoring, industrial services and related solutions to more than 30,000 customers worldwide. With over 40,000 employees and operations in more than 27 countries, we deliver more value by helping customers improve productivity and safety on every jobsite.
BrandSafway, including its subsidiaries, is an equal opportunity employer and does not discriminate on the basis of race, creed, color, national origin, religion, gender, marital status, sexual orientation, age, disability, special disabled or Vietnam or other era veteran status.
Notice to all potential job candidates:
Please be advised that BrandSafway will never require or ask for any fee from you in exchange for being considered, hired, promoted, transferred or having ongoing employment with us. It is a violation of our Code of Conduct if any employee requests any money or fee from you in exchange for tentatively special treatment or consideration. If anyone, regardless of whether an existing employee, or anyone else, requests payment of any fee in exchange for being hired into our company, you may confidentially contact our HR Compliance department at hrcompliance@brandsafway.com and provide the name of the individual and any other documentation or proof of such an act.
Summary
Title: Senior Manager, Digital Marketing
ID: 2955407
Location: Atlanta, GA
Job Function : Marketing
Description
At BrandSafway, we know our employees are our greatest asset, which is why we give them the tools, training, and resources to be successful. Come join our growing team.We are seeking a highly experienced Senior Manager of Digital Marketing to lead our digital initiatives across multiple platforms. This role requires a strategic thinker with deep expertise in website management, ecommerce, Salesforce integration, email marketing, and SEO. The ideal candidate will drive our digital presence, optimize customer acquisition and retention strategies, and enhance brand visibility through innovative digital campaigns.
BrandSafway offers a competitive benefits package that includes medical, dental, vision, life and disability insurance along with a generous 401k plan. Salary range for this position is $130 - $160K annually. This range represents the anticipated low and high end of the salary for this position.
KEY RESPONSIBILITIES:
Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals and market trends.
Website Management: Oversee the design, functionality, and content of our company websites to ensure a seamless user experience and optimal conversion rates. Lead website consolidation project.
Ecommerce: Work cross-functionally with IT, Sales and other key stakeholders and support teams to support ecommerce strategy development and execution
Salesforce Integration: Utilize Salesforce CRM to drive marketing automation, lead management, and customer segmentation strategies.
Email Marketing: Develop and execute email marketing campaigns to nurture leads, drive engagement, and maximize customer lifetime value.
SEO and SEM: Manage SEO initiatives to improve organic search rankings and oversee SEM campaigns to drive targeted traffic and conversions.
Analytics and Reporting: Monitor digital marketing performance metrics, conduct ROI analysis, and provide actionable insights to optimize campaigns and drive continuous improvement.
Budget Management: Manage digital marketing budgets effectively, allocate resources efficiently, and optimize spending to achieve maximum ROI.
QUALIFICATIONS:
Experience: 7+ years of progressive experience in digital marketing with a focus on website management, ecommerce, Salesforce CRM, email marketing, and SEO/SEM.
Leadership: Proven track record of driving cross-functional collaboration and delivering successful digital marketing strategies.
Technical Skills: Expertise in Salesforce CRM, CMS platforms (e.g., WordPress, Drupal), ecommerce platforms (e.g., Shopify, Magento), email marketing tools (e.g., Mailchimp, HubSpot), and SEO/SEM tools (e.g., Google Analytics, SEMrush).
Analytical Skills: Strong analytical abilities with experience in data-driven decision making and proficiency in analyzing marketing metrics and KPIs.
Communication: Excellent verbal and written communication skills with the ability to effectively present ideas, influence stakeholders, and build strong relationships internally and externally.
Strategic Thinking: Demonstrated ability to think strategically, innovate, and execute digital marketing initiatives that drive business growth and achieve measurable results.
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Master’s degree preferred.
About Us:
A leading provider of access, specialized services to the global industrial, commercial and infrastructure markets, BrandSafway delivers access and scaffolding systems, forming and shoring, industrial services and related solutions to more than 30,000 customers worldwide. With over 40,000 employees and operations in more than 27 countries, we deliver more value by helping customers improve productivity and safety on every jobsite.
BrandSafway, including its subsidiaries, is an equal opportunity employer and does not discriminate on the basis of race, creed, color, national origin, religion, gender, marital status, sexual orientation, age, disability, special disabled or Vietnam or other era veteran status.
Notice to all potential job candidates:
Please be advised that BrandSafway will never require or ask for any fee from you in exchange for being considered, hired, promoted, transferred or having ongoing employment with us. It is a violation of our Code of Conduct if any employee requests any money or fee from you in exchange for tentatively special treatment or consideration. If anyone, regardless of whether an existing employee, or anyone else, requests payment of any fee in exchange for being hired into our company, you may confidentially contact our HR Compliance department at hrcompliance@brandsafway.com and provide the name of the individual and any other documentation or proof of such an act.