Marketing Manager

At Silvi Materials, we are dedicated to becoming a household name in the greater Philadelphia and NJ markets within the construction materials industry. Known for our innovation and commitment, we specialize in providing B2B solutions that tackle unique challenges in construction. As a Marketing Manager at Silvi Materials, you will be pivotal in shaping our brand presence and expanding our reach across various mediums. Your role will involve managing a team to develop and execute impactful marketing campaigns that showcase our company culture and demonstrate our dedication to the industry, community, and environment.So, what does a Silvi Materials Marketing Manager, do? You'll be an integral part of our marketing team :Key Responsibilities:Brand Positioning and Strategic Planning:Develop and refine brand positioning strategies to establish Silvi Materials as a household name.Identify target audiences and develop tailored marketing plans with specific objectives across various channels and market segments.Corporate Partnership Management:Lead our corporate partnership with the Philadelphia Eagles, ensuring alignment with brand values and maximizing exposure opportunities.Digital Marketing Management:Oversee social media campaigns across platforms such as Facebook, Instagram, TikTok, and LinkedIn.Coordinate with third-party partners to design creatives, manage website development, and enhance SEO strategies.Analytics and Reporting:Create and maintain analytics reports across multiple platforms, extracting key insights to inform future campaign development.Develop formal proposals and recommendations for marketing tactics based on data-driven insights.Sales and Lead Nurturing Collaboration:Collaborate with Sales Directors and utilize Salesforce Marketing Cloud to refine lead-nurturing tactics and drive web traffic.Website Management:Ensure the Silvi Materials website is updated with relevant content that aligns with brand objectives and enhances user experience.Public Relations and Event Management:Manage PR initiatives, ensuring Silvi Materials' story is effectively communicated in industry publications.Coordinate marketing efforts for corporate and community events, aligning strategies with brand goals.Creative Direction and Asset Management:Guide creative direction for advertising and public-facing communications, including print, digital, and video assets.Team Management and Leadership:Hire, train, and manage a growing marketing team, fostering a collaborative and innovative work environment.Establish budget guidelines and allocate resources effectively to achieve marketing objectives.Strategic Communication:Present marketing ideas and final deliverables to internal and external stakeholders.Communicate regularly with senior leadership, ensuring alignment of marketing strategies with overall business goals and budgets.Qualifications RequiredProven experience as a Marketing Manager or similar role, preferably in the B2B sectorStrong leadership and team management skills with a track record of inspiring and developing high-performing teams.Expertise in developing and executing comprehensive marketing strategies across digital and traditional channels.Proficiency in analytics tools and experience in leveraging data to drive marketing decisions and optimize campaign performance.Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and concisely.Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).Knowledge of Salesforce Marketing Cloud and other relevant marketing technologies is a plus.Paid advertising experience is plusPhysical DemandsIn a typical work setting, people in this job:Lift up to 20 pounds.Use one or two hands to grasp, move, or assemble objectsStand for long periods of time.Kneel, stoop, crouch, bend, stretch, twist or crawl.Hear sounds and recognize the difference between them.See details of objects that are less than a few feet away.See differences between colors, shades, and brightness.Silvi Materials does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.