Dow Jones
Marketing Manager, Subscriber Revenue, WSJ+
Dow Jones, New York, New York, us, 10261
Job Description: About Our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:
As a manager on the subscriber revenue team, you will have a direct focus on driving increased revenue and LTV across the Dow Jones B2C subscriber base through upgrading current subscribers to WSJ+. Specifically, you will create and develop strategies to drive upgrade and adoption of the WSJ+ bundle product through a variety of marketing channels and subscriber communications. As a part of this workstream, you will also consider and understand all aspects of conversion optimization, through both online and offline channels. Additionally, you will partner closely with the call center to develop new opportunities and campaigns throughout the call center journeys for upgrading to WSJ+.
The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it. Barron's covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data. The WSJ+ package includes unlimited digital access to The Wall Street Journal, MarketWatch, Barron's, and Investor's Business Daily Digital; the exclusive WSJ+ dashboard and the WSJ+ Daily Discover email newsletter.
You will report to the Director, Subscriber Revenue and work cross-functionally with teams across Dow Jones (Acquisition, CRM, Customer Service, Data Science, Product, Technology).
You will work on-site in our NYC office 3 days each week.
You Will:
Lead day-to-day activities as it pertains to campaign creation and journey updates for WSJ+ upgrade opportunities.
Partner with the marketing operations team to build and subsequently track WSJ+ upgrade marketing campaigns across a variety of channels
Work collaboratively with the creative team to design best in class marketing channel creative to drive WSJ+ upgrade.
Communicate WSJ+ upgrade campaign results and insights to the subscriber revenue team, in addition to the broader performance marketing team.
Further build and develop KPIs for WSJ+ upgrade activities
Collaborate with the retention team to ensure a positive subscriber experience throughout the entire WSJ+ upgrade journey.
You Have:
The willingness to work in our midtown Manhattan office 3 days each week
7+ years of experience working in customer/subscriber marketing, to include at least 2 years of engagement and/or retention marketing
Experience analyzing data to inform decisions
Hands-on familiarity with marketing technology platforms
Experience contributing a strategic vision across projects
Experience with subscription-based businesses is preferred
Pricing experience is preferred
A bachelor's degree in marketing or business administration is preferred
#LI-HYBRID
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - CMO - Marketing
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $65,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 42407
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:
As a manager on the subscriber revenue team, you will have a direct focus on driving increased revenue and LTV across the Dow Jones B2C subscriber base through upgrading current subscribers to WSJ+. Specifically, you will create and develop strategies to drive upgrade and adoption of the WSJ+ bundle product through a variety of marketing channels and subscriber communications. As a part of this workstream, you will also consider and understand all aspects of conversion optimization, through both online and offline channels. Additionally, you will partner closely with the call center to develop new opportunities and campaigns throughout the call center journeys for upgrading to WSJ+.
The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it. Barron's covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data. The WSJ+ package includes unlimited digital access to The Wall Street Journal, MarketWatch, Barron's, and Investor's Business Daily Digital; the exclusive WSJ+ dashboard and the WSJ+ Daily Discover email newsletter.
You will report to the Director, Subscriber Revenue and work cross-functionally with teams across Dow Jones (Acquisition, CRM, Customer Service, Data Science, Product, Technology).
You will work on-site in our NYC office 3 days each week.
You Will:
Lead day-to-day activities as it pertains to campaign creation and journey updates for WSJ+ upgrade opportunities.
Partner with the marketing operations team to build and subsequently track WSJ+ upgrade marketing campaigns across a variety of channels
Work collaboratively with the creative team to design best in class marketing channel creative to drive WSJ+ upgrade.
Communicate WSJ+ upgrade campaign results and insights to the subscriber revenue team, in addition to the broader performance marketing team.
Further build and develop KPIs for WSJ+ upgrade activities
Collaborate with the retention team to ensure a positive subscriber experience throughout the entire WSJ+ upgrade journey.
You Have:
The willingness to work in our midtown Manhattan office 3 days each week
7+ years of experience working in customer/subscriber marketing, to include at least 2 years of engagement and/or retention marketing
Experience analyzing data to inform decisions
Hands-on familiarity with marketing technology platforms
Experience contributing a strategic vision across projects
Experience with subscription-based businesses is preferred
Pricing experience is preferred
A bachelor's degree in marketing or business administration is preferred
#LI-HYBRID
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - CMO - Marketing
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $65,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 42407