Digital Marketing Specialist

JOB REQUIREMENTS: Digital Marketing SpecialistAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story. This is a position with grade 13This position reports to Director of Marketing & CommunicationsYour role and responsibilities In this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance. You will be mainly accountable for: *Collecting data and providing sound market and competitor intelligence analyses related to global markets and trends. *Tracking and providing management with global market research and analysis results, informing them of identified existing gaps or new growth opportunities. *Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes. *Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy. The work model for the role is: Hybrid #LI-Hybrid Qualifications for the role Bachelor\'s Degree with minimum 5 years of experience in digital marketing, email marketing, paid and organic SEO, display advertising, ABM, marketing automation (nurture), lead management. Software/Application Proficiency in Salesforce and Pardot (Marketing Cloud Account Engagement), Google Analytics - Required. Candidates must already have a work authorization that would permit them to work for ABB in the US.More about us ABB Drive Products serves the industries and infrastructure segments with world-class drives... For full info follow application link. Equal Employment Opportunity and Affirmative Action at ABB Inc. ABB Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following websites: http://www1.eeoc.gov/employers/upload/eeoc self print poster.pdf http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP EEO Supplement Final JRF QA_508c.pdf ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/90192A38C48747B0