Nexstar Broadcasting
Marketing Specialist
Nexstar Broadcasting, Los Angeles, California, United States, 90079
Why Join KTLA – KTLA is the leading television station in the Los Angeles market. Be part of a creative team, in a collaborative and inclusive work environment.
KTLA seeks a creative and organized Marketing Specialist to join our dynamic Sales team. The Marketing Specialist will be responsible for supporting the Sales and Marketing team by creating engaging recaps and presentations and overseeing the execution of promotional campaigns. This role requires proficiency in Microsoft Office products (Word, Excel, PowerPoint) and other marketing tools to communicate our brand's message and drive audience engagement effectively.
Responsibilities
Cross-department collaboration including creative services and news, to gather necessary information and assets.
Contribute creative ideas for marketing initiatives and sponsorships.
Assist in the planning, execution, and tracking of multiplatform marketing campaigns
Support the marketing team with administrative tasks such as scheduling meetings, preparing reports and recaps, and tracking marketing/promotional campaigns as needed.
Communicate effectively with internal/external partners and vendors.
Manage on-air giveaways and prize fulfillment.
Maintain marketing trackers and calendars to ensure timely execution of marketing campaigns and promotions.
Requirements & Skills
Bachelor’s Degree or equivalent experience in Marketing, Communications, or a related field.
2-4 years experience in marketing, preferably within the television or media industry.
Familiarity with media-related software including Wide Orbit, Kantar, Google Ad Manager, and other comparable software.
Excellent written and verbal communication abilities, with clear and concise presentation skills.
Strong creative thinking and problem-solving abilities.
Ability to work collaboratively in a fast-paced environment.
Understanding of digital marketing, social media platforms, and content creation.
Strong organizational skills for managing daily responsibilities and special projects.
Experience with media campaigns through linear and digital platforms.
Comfortable presenting alongside account executives and management during key client meetings.
Highly proficient in all Microsoft Office products (Word, Excel, PowerPoint).
Compensation - $28.84+/hr commensurate with experience and skill level
KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
KTLA seeks a creative and organized Marketing Specialist to join our dynamic Sales team. The Marketing Specialist will be responsible for supporting the Sales and Marketing team by creating engaging recaps and presentations and overseeing the execution of promotional campaigns. This role requires proficiency in Microsoft Office products (Word, Excel, PowerPoint) and other marketing tools to communicate our brand's message and drive audience engagement effectively.
Responsibilities
Cross-department collaboration including creative services and news, to gather necessary information and assets.
Contribute creative ideas for marketing initiatives and sponsorships.
Assist in the planning, execution, and tracking of multiplatform marketing campaigns
Support the marketing team with administrative tasks such as scheduling meetings, preparing reports and recaps, and tracking marketing/promotional campaigns as needed.
Communicate effectively with internal/external partners and vendors.
Manage on-air giveaways and prize fulfillment.
Maintain marketing trackers and calendars to ensure timely execution of marketing campaigns and promotions.
Requirements & Skills
Bachelor’s Degree or equivalent experience in Marketing, Communications, or a related field.
2-4 years experience in marketing, preferably within the television or media industry.
Familiarity with media-related software including Wide Orbit, Kantar, Google Ad Manager, and other comparable software.
Excellent written and verbal communication abilities, with clear and concise presentation skills.
Strong creative thinking and problem-solving abilities.
Ability to work collaboratively in a fast-paced environment.
Understanding of digital marketing, social media platforms, and content creation.
Strong organizational skills for managing daily responsibilities and special projects.
Experience with media campaigns through linear and digital platforms.
Comfortable presenting alongside account executives and management during key client meetings.
Highly proficient in all Microsoft Office products (Word, Excel, PowerPoint).
Compensation - $28.84+/hr commensurate with experience and skill level
KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.