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State of Indiana

Digital Marketing Coordinator

State of Indiana, Indianapolis, Indiana, us, 46262


Digital Marketing Coordinator

Date Posted: Aug 1, 2024

Requisition ID: 447417

Location:

Indianapolis, IN, US, 46204

Work for Indiana

Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a diverse range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.

At the State of Indiana, we don’t just talk about diversity and inclusion—we make it our goal to create a welcoming, accessible, and equitable workplace with a workforce that is representative of Indiana's population. As a proud equal opportunity employer, reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role.

About the White River State Park:

White River State Park is a 250-acre urban state park in Indianapolis that welcomes nearly 4 million visitors a year. The park is comprised of cultural attractions and outdoor event spaces in the heart of downtown. White River State Park is home to the Everwise Amphitheater, IMAX Theater, Indiana State Museum, Eiteljorg Museum of American Indians and Western Art, NCAA Headquarters & NCAA Hall of Champions, Indianapolis Zoo, and the Indianapolis Indians at Victory Field. The only urban state park in the country, White River State Park hosts world-class concerts, arts and cultural exhibits, sporting events, and several meetings and special events throughout the year.

Role Overview:

This position serves as the Digital Marketing Coordinator for White River State Park (WRSP). The incumbent will work with the marketing and communications team on the execution of the park’s digital strategy. This position interacts frequently with marketing and communications partners at the White River State Park attractions and with Indianapolis’ tourism industry. The digital marketing coordinator will work occasional shifts in the park visitor center. The candidate selected will have a passion for White River State Park, a desire to grow their career in tourism, marketing and/or communications and have superior customer service skills. This is a full-time position.

Salary Statement :

The salary for this position traditionally starts at $40,000.00 but may be commensurate with education or work experience.

A Day in the Life:

• Be an enthusiastic and knowledgeable ambassador for White River State Park

• Manage and create engaging content for the park’s social media accounts (@whiteriverstprk)

• Develop a distinct “voice” for park social media accounts

• Produce regular email marketing pieces

• Promote upcoming and current events at White River State Park and its attractions

• Develop and maintain a digital presence with park attractions, tourism entities, and other stakeholders

• Create, edit, and organize photos and video of the park and its attractions

• Build relationships with attraction marketing and communication staff as well as other park partners

• Respond promptly to internal and external communications as well as social media direct messages

• Ensure proper style and brand management in created materials

• Operate within assigned marketing budget

• Staff the park visitor center including occasional weekend shifts during event season (April-October) as needed.

• Performs other duties as assigned

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice. .

What You'll Need for Success:

Position requires a bachelor’s degree in marketing, communications, graphic design, or a related field with a minimum of 2 years of experience, including internships and fellowships

Unimpeachable integrity and trustworthiness

Strong writing, editing, and proof-reading skills

Proficient in the Microsoft Office Suite

Experience with Adobe Creative Suite and Canva

Strong organizational skills and the ability to meet deadlines for multiple projects running simultaneously.

Photography and videography experience, including use of Adobe Premiere Pro, Photoshop, Lightroom, or similar programs desired

Ability to organize meetings and attend events as a representative of WRSP

Superior time management skills and the willingness to work the occasional early morning, late evening, weekend, or holiday shift

Ability to work independently at times and be self-motivated and outdoors with occasional physical exertion

Strong written and oral communication skills; position requires frequent interactions with park visitors, commissioners, and state government leaders

Familiarity with White River State Park

Ability to analyze and solve complex challenges

Supervisory Responsibilities/Direct Reports:

This role may be utilized in a supervisory capacity based on agency needs.

Benefits of Employment with the State of Indiana:

The State of Indiana offers a comprehensive benefit package for full-time employees which includes:

Three (3) medical plan options (including RX coverage) as well as vision and dental plans

Wellness Rewards Program: Complete wellness activities to earn gift card rewards

Health savings account, which includes bi-weekly state contribution

Flexible work scheduling options, including the potential for hybrid remote work for employees whose work may be performed outside state facilities

Deferred compensation 457B account (similar to 401k plan) with employer match

Two (2) fully-funded pension plan options

A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:

150 hours of paid new parent leave

Up to 15 hours of paid community service leave

Combined 180 hours of paid vacation, personal, and sick leave time off

12 paid holidays, 14 on election years

Education Reimbursement Program

Group life insurance

Referral Bonus program

Employee assistance program that allows for covered behavioral health visits

Qualified employer for the Public Service Loan Forgiveness Program

Free Parking for most positions

Free LinkedIn Learning access

Equal Employment Opportunity:

The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Our policy is to provide equal employment opportunity to all people in all aspects of employer-employee relations without discrimination because of race, color, creed, religion, sex, national origin, ancestry, age, sexual orientation, gender identity, physical or mental disability, or veteran status. We will comply with the spirit as well as the letter of all applicable state and federal laws.

If you are a qualified individual with a disability and require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at [email protected] .

The State of Indiana has established a culture that welcomes equity, inclusion, and opportunity for all employees and applicants. We encourage you to apply if you feel you have the transferrable skills to be successful in this position and we look forward to reviewing your application.

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