Digital Marketing Specialist

OGI Eyewear is looking for a professional and responsible Digital Marketing Specialist to join our team! This full-time position is based in New Hope and presents an excellent opportunity to apply your digital marketing expertise in the optical industry. The successful candidate will be instrumental in supporting website updates, email marketing, eCommerce growth, and various digital marketing tasks.This role requires a highly adaptable individual who can effectively manage digital business operations. As a dynamic and ever-evolving digital commerce position, it demands someone who can stay on their toes, adapt quickly, and keep pace with industry innovations.As a Digital Marketing Specialist, you will:Manage eCommerce growthManage the Klaviyo email marketing platform, including email calendar, flows, lists, campaigns, analytics, and SMS marketingManage relationships with paid advertising agencies for our B2C brands (Google, Meta, Amazon)Update websitesEmploy a data-driven approachProvide support for other business functions as requiredThe ideal Digital Marketing Specialist will have:2+ years of relevant education and/or work experiencePassion for digital tools applicable to marketing practices to enhance revenue and customer engagementAbility to keep pace with fast-paced advancements in digital technology and marketing toolsDemonstrated experience in eCommerceAdvanced knowledge of the Klaviyo email marketing systemHigh proficiency in BigCommerce, Wix, and other web administration platformsStrong attention to detailComfort with a fast-paced team environmentAbility to work independently and as part of a teamExceptional organizational skills to ensure project timeliness, within scope and budget, and consistently deliver high-quality, error-free resultsAbility to make relevant recommendations as variables change daily, weekly, and monthly in the digital spaceAbout OGI Eyewear: Beginning in Minnesota in 1997 as an independent eyewear label, OGI Eyewear has always remained true to its original philosophy - Independence for Independents. OGI Eyewear offers optical shops and independent Opticians more choice and freedom by carrying seven unique eyewear collections: OGI, Article One, Seraphin, Seraphin Shimmer, Red Rose, OGI Kids and SCOJO New York. By emphasizing innovation, originality, quality and value, OGI Eyewear has refined its vision to earn worldwide recognition. OGI Eyewear consistently releases new products - exclusive, trend-setting, and handcrafted luxury eyewear - and develops the hottest trends in the eyewear industry. Learn more at .