Genesco
Email & SMS Marketing Specialist- Hybrid- Journeys
Genesco, Nashville, Tennessee, United States, 37214
Job Summary:
The Email Marketing Specialist will be responsible for executing day-to-day building, testing, and deployment of email/SMS marketing campaigns and automations within Salesforce Marketing Cloud (SFMC).
Working closely with the Customer Lifecycle Manager, you will be responsible for the development of assigned Journeys concepts (US, CA, Kidz) in the execution of monthly email calendars and subject lines ensuring that email deliverables are complete, on-time, and executed with a high degree of accuracy and effectiveness. Additional responsibilities include to measure, analyze and present campaign performance, click behavior, test results, and other learnings to inform decision-making across the team.
In this position, you will be responsible to collaborate with internal teams including Creative and Marketing while maintaining daily operations with SFMC teams.
Job Responsibilities:Support the management of the email process workflow partnering closely with cross-functional teams to ensure timely asset delivery and email approvalDevelop and maintain monthly email communication calendar working closely with the Creative Team on seasonal product alignmentResponsible for the end-to-end SFMC process including campaign creation, testing, and deployment of
personalized and event-driven email assets to be leveraged in both manual and automated emailsManage email templates in SFMC utilizing consistent approaches and brand requirements ensuring design is optimized, renders and functions correctly across multiple email clients and is mobile friendlyPerform QA tests to ensure links, images, subject lines, and segmentation lists function properlyAnalyze email performance and assist with reporting on KPI's and key email metrics such as open, click-through, and conversion rate to derive recommendations for optimization and/or creation of additional campaigns to support key findingsCollaborate with Creative Designers in the seasonal development of the content block library to produce emails that meets the business goals and objectivesWork closely with Customer Lifecycle Manager to ensure email campaigns target the right audiences with the right message at the right time to drive conversionsAssist with weekly Salesforce meetings
Education & Experience:Bachelor's degree in Marketing or relevant field1-2 years experience in email marketing with knowledge of best practices around effective messaging, deliverablility, reporting, analysis, and testing strategies
Functional/Technical Competencies:1+ years hands-on experience working in Salesforce Marketing Cloud (Email Specialist Certification desired) with competency in Email and Mobile Studio.Basic knowledge of Google Analytics.Intermediate Level Technical Skills a plus with solid understanding of web technologies including HTML, SQL, AMPScript.
Behavioral Competencies:Excellent team player, promotes collaboration, with a "can-do" attitude.Practices strong organizational and time management skills.Works well under pressure; can multi-task in a deadline sensitive environment.Shows self-motivation and sets high personal goals.Creative and analytical thinker with strong problem-solving skills.Excellent written and verbal skills.Attention to detail and good follow-through.Watches emails trends to keep emails modern and up to date.
Apply
The Email Marketing Specialist will be responsible for executing day-to-day building, testing, and deployment of email/SMS marketing campaigns and automations within Salesforce Marketing Cloud (SFMC).
Working closely with the Customer Lifecycle Manager, you will be responsible for the development of assigned Journeys concepts (US, CA, Kidz) in the execution of monthly email calendars and subject lines ensuring that email deliverables are complete, on-time, and executed with a high degree of accuracy and effectiveness. Additional responsibilities include to measure, analyze and present campaign performance, click behavior, test results, and other learnings to inform decision-making across the team.
In this position, you will be responsible to collaborate with internal teams including Creative and Marketing while maintaining daily operations with SFMC teams.
Job Responsibilities:Support the management of the email process workflow partnering closely with cross-functional teams to ensure timely asset delivery and email approvalDevelop and maintain monthly email communication calendar working closely with the Creative Team on seasonal product alignmentResponsible for the end-to-end SFMC process including campaign creation, testing, and deployment of
personalized and event-driven email assets to be leveraged in both manual and automated emailsManage email templates in SFMC utilizing consistent approaches and brand requirements ensuring design is optimized, renders and functions correctly across multiple email clients and is mobile friendlyPerform QA tests to ensure links, images, subject lines, and segmentation lists function properlyAnalyze email performance and assist with reporting on KPI's and key email metrics such as open, click-through, and conversion rate to derive recommendations for optimization and/or creation of additional campaigns to support key findingsCollaborate with Creative Designers in the seasonal development of the content block library to produce emails that meets the business goals and objectivesWork closely with Customer Lifecycle Manager to ensure email campaigns target the right audiences with the right message at the right time to drive conversionsAssist with weekly Salesforce meetings
Education & Experience:Bachelor's degree in Marketing or relevant field1-2 years experience in email marketing with knowledge of best practices around effective messaging, deliverablility, reporting, analysis, and testing strategies
Functional/Technical Competencies:1+ years hands-on experience working in Salesforce Marketing Cloud (Email Specialist Certification desired) with competency in Email and Mobile Studio.Basic knowledge of Google Analytics.Intermediate Level Technical Skills a plus with solid understanding of web technologies including HTML, SQL, AMPScript.
Behavioral Competencies:Excellent team player, promotes collaboration, with a "can-do" attitude.Practices strong organizational and time management skills.Works well under pressure; can multi-task in a deadline sensitive environment.Shows self-motivation and sets high personal goals.Creative and analytical thinker with strong problem-solving skills.Excellent written and verbal skills.Attention to detail and good follow-through.Watches emails trends to keep emails modern and up to date.
Apply