Metropolitan Airports Commission
Marketing Strategist
Metropolitan Airports Commission, Minneapolis, Minnesota, United States, 55400
Salary:
$87,721.00 - $121,082.00 Annually
Location :
Minneapolis/St. Paul International Airport, MN
Job Type:
Regular Status
Remote Employment:
Flexible/Hybrid
Job Number:
2024-01214
Division:
Strategy & Stakeholder Engagement
Department:
Strategic Marketing
Opening Date:
07/12/2024
Closing Date:
8/9/2024 3:00 PM Central
MN Data Practices:
The Metropolitan Airports Commission (MAC) collects information from applicants for the purposes of determining employment suitability. By providing information, MAC will use the information to determine employment suitability. Applicants are not legally required to provide the requested information. However, information not provided, other than race, gender, or disability, may prevent MAC from being able to consider the application or determine the applicant's suitability for the position. The information collected may be classified as public or private data under the MGDPA. "Public" means that data is available upon request. "Private" means the data is only available to the person the information is about, and to those who must see it in the course of conducting MAC business and as otherwise provided for by law. If the applicant becomes a MAC employee, then some of the collected information is required to be shared with a representative union.
Position Summary
Reporting to the Assistant Director of Strategic Marketing and Passenger Engagement, this position will lead strategic marketing initiatives and brand-building activities as part of the Strategic Marketing and Communications Department within the Strategy and Stakeholder Engagement Division.The Strategy and Stakeholder Engagement Division is an in-house team serving as stewards of strategy, developing strategic communications and creating stakeholder champions to ensure the organization delivers on its purpose, values, and focus areas.
The Strategic Marketing and Communications Department elevates a consistent brand voice, activates the Minneapolis St Paul International Airport (MSP) and Metropolitan Airports Commission (MAC) brands to engage key constituents, supports revenue growth, influences our community, and invites passenger engagement through strategic campaigns grounded in research and analytics.This position will research, develop, plan, and collaborate cross-functionally to implement marketing strategies that enhance the organization's brands and increase revenue through various initiatives.
To apply: click the "Apply" link located just above the position description, log-in and follow the instructions provided .
Questions regarding this position can be directed to Allison Gilbert at allison.gilbert@mspmac.org or 612-725-5987.
Applications will be accepted until
3:00 p.m. on Friday, August 9, 2024.
MAC complies with the Americans with Disabilities Act. If an accommodation is required for you to participate in the application process because of a disability, please contact Tekia Jefferson at 612-726-8196 orPosition Description
Lead marketing strategy and planningDevelop, plan, and execute comprehensive marketing strategies and campaigns for assigned internal clients, aiming to drive revenue and enhance brand presence and reputation.Produce strategic analysis around growth opportunities, marketing strategies, and core business metrics to drive efficiencies, decision-making, and results.Research audience profiles and provide consumer insights to inform marketing strategies.Drive annual strategic marketing plan deliverables utilizing primary and secondary research, data analysis, consumer research, market trends, and media planning.Oversee annual marketing and advertising budget for assigned projects and deliver a positive return on investment.Develop and track key performance indicators (KPIs), design and implement marketing testing, and incorporate learning into future strategic plans.Champion proactive strategic engagement with key internal team members and consultants to provide high-level marketing and communications recommendations.Collaborate cross-functionally to lead internal and external strategic marketing initiatives
Accountable for the creation of channel strategy and messaging specific to various customer experience and revenue-generating initiatives.Prioritize clear marketing and communications objectives to drive brand awareness and growthWork across the division to ensure all marketing, communications and events are strategically grounded.Partner with creative and communications team members to formulate and execute targeted marketing and communications initiatives that adhere to brand standards.Research channel consumption and trends to identify key channel insights and recommend optimal macro marketing mix.Recommend budget allocation to meet business objectives and inform marketing leadership.Develop project and creative briefs and communicate strategic objectives to internal team members to ensure projects are completed in alignment with strategy.Participate in creative brainstorming sessions and creative reviews.Contribute to the development of brand-building strategies and strategic implementation of projects.Represent the Strategic Marketing and Communications Department in organizational projects and committees as needed.Other duties as assigned at the discretion of management.Position Requirements
Senior Level Individual Contributor (SRIC) Competencies
Customer Focus
- Building strong customer relationships and delivering customer-centric solutionsManages Complexity
- Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problemsDecision Quality
- Making good and timely decisions that keep the organization moving forwardResourcefulness
- Securing and deploying resources effectively and efficientlyEnsures Accountability
- Consistently achieving results, even under tough circumstancesCollaborates
- Building partnerships and working collaboratively with others to meet shared objectivesValues Differences
- Recognizing the value that different perspectives and cultures bring to an organizationCommunicates Effectively
- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiencesPersuades
- Using compelling arguments to gain the support and commitment of othersCourage
-Stepping up to address difficult issues, saying what needs to be saidInstills Trust
-Gaining the confidence and trust of others through honesty, integrity and authenticityBeing Resilient
-Rebounding from setbacks and adversity when facing difficult situationsMINIMUM REQUIREMENTS
A bachelor's degree, preferably in Marketing, Advertising, Business, or a related degreeFive years of professional marketing experienceIn lieu of a degree, nine years of professional marketing experience.Experience in client and project managementExperience planning and implementing effective marketing plans and programsExperience writing concise and compelling project and creative briefsProven ability to plan and implement effective marketing plans and programsStrong written and verbal communication skills with an innate attention to detailExperience gaining consensus and driving deliverables with individuals at various levels within an organizationAbility to establish and maintain effective cross-functional working relationshipsExperience influencing creative team discussionsDemonstrated analytical and research skillsAbility to speak effectively in a public forum and to develop high-quality presentationsExperience using project management softwareProficiency in using Microsoft Teams, Word, Excel, PowerPoint, and Outlook at an intermediate skill level.DESIRABLE REQUIREMENTS
Ten or more years of marketing experience, including agency experienceExperience with integrated marketing campaigns that include traditional and modern media elementsAdvanced copywriting skillsExperience in hospitality, hotel, stadium, parking, and/or airline marketingExperience managing budgetsExperience working for or with public sector entities or governmental agenciesExperience with project management software (Smartsheet, Wrike, Bootcamp, etc.)Experience with content management systems (CMS) and a basic understanding of HTML.Experience in using Power BI, Forms, and SharePoint.
Your health. Your time. Your future. Good pay is only the beginning.
See the many and generous the Metropolitan Airports Commission offers to employees.
01
Do you have a bachelor's degree in marketing, Advertising, Business or related field?
YesNo
02
Which of the following describes your years of professional marketing experience?
Less than five yearsFive to eight yearsNine years or more
03
Do you have experience in client and project management?
YesNo
04
Do you have experience planning and implementing effective marketing plans and programs?
YesNo
05
Do you have an intermediate skill level using Microsoft Teams Word, Excel, PowerPoint and Outlook?
YesNo
06
Do you have strong written and verbal communication skills with an innate attention to detail?
YesNo
07
How would you describe your copywriting skills?
BeginnerIntermediateAdvanced
08
Do you have experience with content management systems (CMS) and a basic understanding of HTML?
YesNo
09
Do you have experience with project management software (Smartsheet, Wrike, Bootcamp, etc.)?
YesNo
10
Please describe your experience with hospitality, hotel, stadium, parking, and/or airline marketing.
11
Do you have experience managing budgets?
YesNo
12
Do you have experience working for or with public sector entities or governmental agencies?
YesNo
13
Do you have experience using Power BI, Forms, and SharePoint?
YesNo
14
I became of aware of this opportunity through:
Job Interest Card NotificationMAC EmployeeMAC Web SiteLinkedInGovernmentJobs.comIndeed.comOther
15
If you selected "other" from the above question, please describe below. If you selected anything else from the above question, please put N/A here.
16
This position is eligible for a hybrid work schedule after two months of service. MAC's hybrid work schedule includes two days remote and three days onsite. One of the onsite days must be a Monday or Friday.I am aware of this policy and remain interested in this position.
YesNo
Required Question
$87,721.00 - $121,082.00 Annually
Location :
Minneapolis/St. Paul International Airport, MN
Job Type:
Regular Status
Remote Employment:
Flexible/Hybrid
Job Number:
2024-01214
Division:
Strategy & Stakeholder Engagement
Department:
Strategic Marketing
Opening Date:
07/12/2024
Closing Date:
8/9/2024 3:00 PM Central
MN Data Practices:
The Metropolitan Airports Commission (MAC) collects information from applicants for the purposes of determining employment suitability. By providing information, MAC will use the information to determine employment suitability. Applicants are not legally required to provide the requested information. However, information not provided, other than race, gender, or disability, may prevent MAC from being able to consider the application or determine the applicant's suitability for the position. The information collected may be classified as public or private data under the MGDPA. "Public" means that data is available upon request. "Private" means the data is only available to the person the information is about, and to those who must see it in the course of conducting MAC business and as otherwise provided for by law. If the applicant becomes a MAC employee, then some of the collected information is required to be shared with a representative union.
Position Summary
Reporting to the Assistant Director of Strategic Marketing and Passenger Engagement, this position will lead strategic marketing initiatives and brand-building activities as part of the Strategic Marketing and Communications Department within the Strategy and Stakeholder Engagement Division.The Strategy and Stakeholder Engagement Division is an in-house team serving as stewards of strategy, developing strategic communications and creating stakeholder champions to ensure the organization delivers on its purpose, values, and focus areas.
The Strategic Marketing and Communications Department elevates a consistent brand voice, activates the Minneapolis St Paul International Airport (MSP) and Metropolitan Airports Commission (MAC) brands to engage key constituents, supports revenue growth, influences our community, and invites passenger engagement through strategic campaigns grounded in research and analytics.This position will research, develop, plan, and collaborate cross-functionally to implement marketing strategies that enhance the organization's brands and increase revenue through various initiatives.
To apply: click the "Apply" link located just above the position description, log-in and follow the instructions provided .
Questions regarding this position can be directed to Allison Gilbert at allison.gilbert@mspmac.org or 612-725-5987.
Applications will be accepted until
3:00 p.m. on Friday, August 9, 2024.
MAC complies with the Americans with Disabilities Act. If an accommodation is required for you to participate in the application process because of a disability, please contact Tekia Jefferson at 612-726-8196 orPosition Description
Lead marketing strategy and planningDevelop, plan, and execute comprehensive marketing strategies and campaigns for assigned internal clients, aiming to drive revenue and enhance brand presence and reputation.Produce strategic analysis around growth opportunities, marketing strategies, and core business metrics to drive efficiencies, decision-making, and results.Research audience profiles and provide consumer insights to inform marketing strategies.Drive annual strategic marketing plan deliverables utilizing primary and secondary research, data analysis, consumer research, market trends, and media planning.Oversee annual marketing and advertising budget for assigned projects and deliver a positive return on investment.Develop and track key performance indicators (KPIs), design and implement marketing testing, and incorporate learning into future strategic plans.Champion proactive strategic engagement with key internal team members and consultants to provide high-level marketing and communications recommendations.Collaborate cross-functionally to lead internal and external strategic marketing initiatives
Accountable for the creation of channel strategy and messaging specific to various customer experience and revenue-generating initiatives.Prioritize clear marketing and communications objectives to drive brand awareness and growthWork across the division to ensure all marketing, communications and events are strategically grounded.Partner with creative and communications team members to formulate and execute targeted marketing and communications initiatives that adhere to brand standards.Research channel consumption and trends to identify key channel insights and recommend optimal macro marketing mix.Recommend budget allocation to meet business objectives and inform marketing leadership.Develop project and creative briefs and communicate strategic objectives to internal team members to ensure projects are completed in alignment with strategy.Participate in creative brainstorming sessions and creative reviews.Contribute to the development of brand-building strategies and strategic implementation of projects.Represent the Strategic Marketing and Communications Department in organizational projects and committees as needed.Other duties as assigned at the discretion of management.Position Requirements
Senior Level Individual Contributor (SRIC) Competencies
Customer Focus
- Building strong customer relationships and delivering customer-centric solutionsManages Complexity
- Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problemsDecision Quality
- Making good and timely decisions that keep the organization moving forwardResourcefulness
- Securing and deploying resources effectively and efficientlyEnsures Accountability
- Consistently achieving results, even under tough circumstancesCollaborates
- Building partnerships and working collaboratively with others to meet shared objectivesValues Differences
- Recognizing the value that different perspectives and cultures bring to an organizationCommunicates Effectively
- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiencesPersuades
- Using compelling arguments to gain the support and commitment of othersCourage
-Stepping up to address difficult issues, saying what needs to be saidInstills Trust
-Gaining the confidence and trust of others through honesty, integrity and authenticityBeing Resilient
-Rebounding from setbacks and adversity when facing difficult situationsMINIMUM REQUIREMENTS
A bachelor's degree, preferably in Marketing, Advertising, Business, or a related degreeFive years of professional marketing experienceIn lieu of a degree, nine years of professional marketing experience.Experience in client and project managementExperience planning and implementing effective marketing plans and programsExperience writing concise and compelling project and creative briefsProven ability to plan and implement effective marketing plans and programsStrong written and verbal communication skills with an innate attention to detailExperience gaining consensus and driving deliverables with individuals at various levels within an organizationAbility to establish and maintain effective cross-functional working relationshipsExperience influencing creative team discussionsDemonstrated analytical and research skillsAbility to speak effectively in a public forum and to develop high-quality presentationsExperience using project management softwareProficiency in using Microsoft Teams, Word, Excel, PowerPoint, and Outlook at an intermediate skill level.DESIRABLE REQUIREMENTS
Ten or more years of marketing experience, including agency experienceExperience with integrated marketing campaigns that include traditional and modern media elementsAdvanced copywriting skillsExperience in hospitality, hotel, stadium, parking, and/or airline marketingExperience managing budgetsExperience working for or with public sector entities or governmental agenciesExperience with project management software (Smartsheet, Wrike, Bootcamp, etc.)Experience with content management systems (CMS) and a basic understanding of HTML.Experience in using Power BI, Forms, and SharePoint.
Your health. Your time. Your future. Good pay is only the beginning.
See the many and generous the Metropolitan Airports Commission offers to employees.
01
Do you have a bachelor's degree in marketing, Advertising, Business or related field?
YesNo
02
Which of the following describes your years of professional marketing experience?
Less than five yearsFive to eight yearsNine years or more
03
Do you have experience in client and project management?
YesNo
04
Do you have experience planning and implementing effective marketing plans and programs?
YesNo
05
Do you have an intermediate skill level using Microsoft Teams Word, Excel, PowerPoint and Outlook?
YesNo
06
Do you have strong written and verbal communication skills with an innate attention to detail?
YesNo
07
How would you describe your copywriting skills?
BeginnerIntermediateAdvanced
08
Do you have experience with content management systems (CMS) and a basic understanding of HTML?
YesNo
09
Do you have experience with project management software (Smartsheet, Wrike, Bootcamp, etc.)?
YesNo
10
Please describe your experience with hospitality, hotel, stadium, parking, and/or airline marketing.
11
Do you have experience managing budgets?
YesNo
12
Do you have experience working for or with public sector entities or governmental agencies?
YesNo
13
Do you have experience using Power BI, Forms, and SharePoint?
YesNo
14
I became of aware of this opportunity through:
Job Interest Card NotificationMAC EmployeeMAC Web SiteLinkedInGovernmentJobs.comIndeed.comOther
15
If you selected "other" from the above question, please describe below. If you selected anything else from the above question, please put N/A here.
16
This position is eligible for a hybrid work schedule after two months of service. MAC's hybrid work schedule includes two days remote and three days onsite. One of the onsite days must be a Monday or Friday.I am aware of this policy and remain interested in this position.
YesNo
Required Question