Williams-Sonoma
Analyst, Customer Relationship Marketing
Williams-Sonoma, San Francisco, California, United States, 94199
Job Description
Analyst, Customer Relationship Marketing - Rejuvenation
About the Team
You will be part of the Rejuvenation Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels - Digital, Email, & Print - to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base.
About the Role
As a CRM Analyst, you will focus on driving sales by helping optimize the marketing investment across all digital, email & print channels. Key responsibilities include supporting the testing and optimization of campaign performance, scaling successful campaigns, testing of content and marketing messaging, marketing budget management and reporting on KPI's. You will partner with the program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing Rejuvenation's marketing spend. You will also partner with email deployment teams, tech teams, and brand teams to optimize email program performance. You will assist in the planning and execution of all Rejuvenation marketing campaign launches. You will interact regularly with brand, finance, customer analytics and cross-channel/cross-functional representatives. A successful candidate should have experience in marketing and possess strong analytical skills and attention to detail. You will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.
ResponsibilitiesPlan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships, to meet revenue and ROI requirementsMonitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital, email, & print programsMeticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessaryResponsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performanceIdentify and leverage synergies between all digital, email, & print programs. Evaluate new customer acquisition metrics and subsequent value of customers acquiredManage Catalog/Direct Mail production process in a timely manner to ensure all deadlines are met, maintain Catalog print summary, update cross-brand Catalog/Direct Mail documents, assist with monthly financial close and forecast, and perform ad hoc analysisLeverage available analytic tools to gather data and make marketing strategy and investment decisionsManage monthly financial forecast and close for paid marketing accountsResponsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performanceMaintain key email documents including promotional circulation plan, trigger performance reports, file health tracking, and more.Partner with cross-functionally to test all email campaign links for accuracy prior to launchCollaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiativesProactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross-functional groupsWork with team members and key business partners to create, present, and implement seasonal strategiesSupport the team in various brand initiatives & marketing programsContribute to the preparation of monthly presentations to brand partnersAnalyze competitive marketplace and follow Marketing trendsCriteria
BA/BS Degree in Marketing, Business, or related field or equivalent experience1+ year of experience in Digital, Email or E-Commerce MarketingEnthusiastic and self-motivated, with the ability to proactively lead projectsAnalytical, proactive, problem-solver with insatiable curiosityThe ability to see trends and to extract actionable insights from data to drive resultsStrong organization and interpersonal skills; excellent written and oral communication skillsThe ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexibleIntermediate to advanced Excel skills (v-lookups, pivot tables)Meticulous attention to detailAbility to build effective relationships within the team and with cross functional partners & vendorsExperience with a web analytics system is a plusOur Mission Around Diversity, Equity & Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences-whatever they may be-are valued, explored and appreciated.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
A generous discount on all Williams-Sonoma, Inc. brandsA 401(k) plan and other investment opportunitiesPaid vacations, holidays, and time off to volunteerHealth benefits, dental and vision insurance, including same-sex domestic partner benefitsTax-free commuter benefitsA wellness program that supports your physical, financial, and emotional healthYour Journey in Continued Learning
In-person and online learning opportunities through WSI UniversityCross-brand and cross-function career opportunitiesResources for self-developmentAdvisor (Mentor) programCareer development workshops and learning programsSpeaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $71,000 - $82,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
About Us
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
Analyst, Customer Relationship Marketing - Rejuvenation
About the Team
You will be part of the Rejuvenation Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels - Digital, Email, & Print - to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base.
About the Role
As a CRM Analyst, you will focus on driving sales by helping optimize the marketing investment across all digital, email & print channels. Key responsibilities include supporting the testing and optimization of campaign performance, scaling successful campaigns, testing of content and marketing messaging, marketing budget management and reporting on KPI's. You will partner with the program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing Rejuvenation's marketing spend. You will also partner with email deployment teams, tech teams, and brand teams to optimize email program performance. You will assist in the planning and execution of all Rejuvenation marketing campaign launches. You will interact regularly with brand, finance, customer analytics and cross-channel/cross-functional representatives. A successful candidate should have experience in marketing and possess strong analytical skills and attention to detail. You will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.
ResponsibilitiesPlan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships, to meet revenue and ROI requirementsMonitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital, email, & print programsMeticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessaryResponsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performanceIdentify and leverage synergies between all digital, email, & print programs. Evaluate new customer acquisition metrics and subsequent value of customers acquiredManage Catalog/Direct Mail production process in a timely manner to ensure all deadlines are met, maintain Catalog print summary, update cross-brand Catalog/Direct Mail documents, assist with monthly financial close and forecast, and perform ad hoc analysisLeverage available analytic tools to gather data and make marketing strategy and investment decisionsManage monthly financial forecast and close for paid marketing accountsResponsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performanceMaintain key email documents including promotional circulation plan, trigger performance reports, file health tracking, and more.Partner with cross-functionally to test all email campaign links for accuracy prior to launchCollaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiativesProactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross-functional groupsWork with team members and key business partners to create, present, and implement seasonal strategiesSupport the team in various brand initiatives & marketing programsContribute to the preparation of monthly presentations to brand partnersAnalyze competitive marketplace and follow Marketing trendsCriteria
BA/BS Degree in Marketing, Business, or related field or equivalent experience1+ year of experience in Digital, Email or E-Commerce MarketingEnthusiastic and self-motivated, with the ability to proactively lead projectsAnalytical, proactive, problem-solver with insatiable curiosityThe ability to see trends and to extract actionable insights from data to drive resultsStrong organization and interpersonal skills; excellent written and oral communication skillsThe ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexibleIntermediate to advanced Excel skills (v-lookups, pivot tables)Meticulous attention to detailAbility to build effective relationships within the team and with cross functional partners & vendorsExperience with a web analytics system is a plusOur Mission Around Diversity, Equity & Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences-whatever they may be-are valued, explored and appreciated.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
A generous discount on all Williams-Sonoma, Inc. brandsA 401(k) plan and other investment opportunitiesPaid vacations, holidays, and time off to volunteerHealth benefits, dental and vision insurance, including same-sex domestic partner benefitsTax-free commuter benefitsA wellness program that supports your physical, financial, and emotional healthYour Journey in Continued Learning
In-person and online learning opportunities through WSI UniversityCross-brand and cross-function career opportunitiesResources for self-developmentAdvisor (Mentor) programCareer development workshops and learning programsSpeaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $71,000 - $82,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
About Us
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.