Marketing Analyst

Overview:

Massage Envy is looking to hire a Marketing Analyst Manager to draw simplified learnings out of complex data from multiple sources. You understand business KPIs, can convert the results of media, and the use this information to turn business results/learnings into actionable intel for decision making within the marketing team. You will be responsible for tracking marketing spending, KPIs, and identifying customer insights through multiple sources to identify opportunities to drive business results. You will analyze marketing and employer brand performance aligned with business strategy by developing and refining techniques used to measure engagement, conversion, and trends for marketing. Additionally, you will evaluate the multichannel impact of marketing activities on engagement, membership, and ROI.Essential FunctionsLead bi-weekly meetings highlighting client, business, and marketing trendsConduct promotion analyses and communicate resultsManage and translate large, raw datasets and identify insights around business trends, customer, and candidate profile/segmentation behaviorsUnderstanding datasets/databases and partner with FP&A to analyze data, organize and make sense of that data, and then tell the brand learnings as well as story that goes along with those learningsIdentify marketing and business level opportunities based on learnings and insightsCreate and distribute marketing dashboards and reports to track key performance indicators and trends in network performance by campaign or initiativeSimplify findings into summaries and visuals that provide high-level insights for executive updatesManage relationships with external marketing and employer brand analytics vendorsMonitor competitive data and activity across available sources and identify trends and opportunitiesActively seek ways to address data gaps and quality gaps to improve performance to maximize resultsCollect and summarize relevant industry insights from public sourcesGather, analyze, and interpret employer brand data to ensure performance is aligned to business strategySupport team by providing ad hoc reportsEducation, Experience, and Skills RequiredBachelors degree or equivalent work experience2-3 years hands-on experience in data analyticsAnalytical background with the ability to use multiple data sets, technologies, and analytical techniques to identify business trends, risks, and opportunitiesStrong analytical mindset, attention to details, critical thinking abilities, problem solverPrevious experience developing and creating reportsAbility to gather data from multiple sources and create meaningful resultsAbility to manage and prioritize multiple assignments and deliverablesProficient in Microsoft Excel and PowerPointWorking knowledge of Power BI, SQL and Salesforce is a plusStrong analytics skills with an understanding of Google Analytics, web, and CRM analyticsOrganized with self-initiative and passion to explore data for additional learningsOutstanding communication skills (both oral and written) coupled with the ability to articulate clearlyStrong ability to build relationships/excellent verbal and written communication skillsSelf-directed with the ability to exercise independent judgmentOccasional travel may be requiredMassage Envy Franchise LLC BenefitsHybrid work model, flexible work from home options available.In addition to a great work environment, Massage Envy Franchise LLC offers Medical, Dental and Vision Benefits.?Paid Life Insurance and 401K, Generous Paid Holidays, vacation, and sick time. At Massage Envy Franchise, LLC, we believe in helping people feel their best through total body carea mission that touches everyone. And we know that investing in uniquely talented, fiercely passionate people is the key to achieving it. We work hard, we have fun, which is a key part of helping employees feel their best!??Massage Envy Franchising, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.Telecommute:true

Remote Type:Hybrid remote