American Pharmacists Association
Sr Manager, Digital Marketing
American Pharmacists Association, Washington, District of Columbia, us, 20022
Senior Manager, Digital Marketing
Washington, D.C.
The American Pharmacists Association is the largest association representing pharmacists in all practice settings in the United States and is the only organization advancing the entire pharmacy profession.
Our expert staff, and strong volunteer leadership, including many experienced pharmacists, allow us to deliver vital leadership to help pharmacists, pharmaceutical scientists, student pharmacists, and pharmacy technicians find success and satisfaction in their work while advocating for changes that benefit them and their patients. From our headquarters in Washington, D.C., APhA prepares members to thrive at every career stage and in every pharmacy setting with world-class continuing education, transformative events, unique practice tools, and timely solutions to complex challenges. We’re committed to helping them deliver outstanding patient care, receive due recognition, and work at a full scope of practice. APhA advocates to give pharmacists a voice in decisions that affect their future while promoting their undeniable value to health care teams. Our goal is to facilitate pharmacists’ delivery of the highest quality patient-centered care.
WHAT WE’RE ABOUT
Collaboration-
We strive to produce meaningful products and services in the spirit of trust and partnership throughout the organization. To achieve success, we are flexible, adaptable, open-minded, cooperative, and inclusive.
Accountability-
We strive to meet the highest standards of ethical behavior. Equity, integrity, transparency, and personal responsibility drive everything we do. We are good stewards of organizational and human resources, and we are champions for our members and colleagues.
Respect-
We are committed to seeking to understand others’ perspectives and appreciating our differences; treating others with consideration, thoughtfulness, and empathy; recognizing, acknowledging, and supporting each other; being fair to and supportive of our colleagues; attentively listening, and communicating tactfully and sensitively.
Excellence-
We strive to deliver high-quality, innovative, and best-in-class products and services that offer high value to members and stakeholders. We embrace a culture of continuous learning and improvement.
WHAT YOU’LL DOAs the Position Title, you will:Oversee the Salesforce Marketing Cloud platformBuild and manage the association’s e-mail calendar and organizational workflowsCreate templates and develops, tests and deploys marketing e-mails for the associationDesign and automate dynamic content and personalization strategies for complex email journeys and drip and nurturing campaigns to enhance engagement and drive conversions, including triggers, decision splits, and automation rules to optimize email journey performanceUnderstand and influence the design of lead flow, pipeline generation, and marketing automation within Salesforce Marketing Cloud that will maximize the impact of campaignsManage the list segmentation process for email campaign deployment, including pulling lists from Salesforce Marketing Cloud and PersonifySupport strategy and implementation of marketing tools, technologies, and platforms to deliver business objectives, including closed loop analytics across web, social media, and emailOwn homepage marketing web content and oversees web analytics and landing page design and execution. Will work closely the association's leadership to ensure that the marketing strategy aligns with the organization's broader strategic plan and goalsGuide social media strategy working in tandem with Social Media ManagerManage digital advertising including search and display channels (PPC, programmatic display, retargeting social, etc.)Oversee APhA’s YouTube and other digital accounts. Uploads webinars, events, and other recording as necessaryLead the analytics and reporting functions in digital marketing campaigns with a focus on optimizationWHO WE’RE LOOKING FORAPhA may be the right fit for you have:
Experience and Education required:
A bachelor's degree in communications, marketing or business is required. Advance degree is preferred.A minimum of 5+ years of experience in marketing and communication or related field/sSkills, knowledge and abilities required:
In-depth knowledge of Salesforce Marketing Cloud requiredExtensive experience implementing and working within other CRMs and marketing technologies such as Adestra, Asana, Canva, Hootsuite, Google Analytics, Google Ads, major SEO platforms and all major social media platforms (both organic and paid)Proven work experiences in digital marketing (nonprofit association a plus)Demonstrated experience designing and implementing digital marketing campaigns using SEO/SEM, marketing databases, email, social media, retargeting and/or display advertisingKnowledge of Google Analytics, including setting up tracking codes, configuring goals, and using advanced features like segmentation, filters, and custom reportsExperience with Google Tag Manager for managing and deploying marketing tagsBasic understanding of HTML and CSS to troubleshoot and implement tracking codesFamiliarity with JavaScript for more advanced tracking implementationsExperience with integrating and maintaining closed loop analytics between various systems such as a website, social media accounts, and email platforms, ensuring data flows seamlessly and insights are derived effectivelyProficiency in tools like Tableau, or Power BI for creating dashboards and visual reportsUnderstands the customer behavior and the ability to map and analyze the customer journeyAble to learn other emerging platforms and tools if chosen to be implemented by the organizationCreative problem solver with attention to detailAble to learn and teach othersStrong, confident presenter and communicator with superb English written communication, copywriting and proofreading skillsStrong analytical skills and data-driven thinkingExperience in the implementation of data and analytics strategies and how to pull actionable insights from the data and analyticsCapable of resolving escalated issues arising from operations and requiring coordination with other departmentsStrong interpersonal skills; experience working across different teams to inform and produce content for various channels and mediumsStrong project management, multitasking and decision-making skillsMetrics-driven mind with eye for creativity and designLOCATION: Washington, DC – Hybrid, two days a week in the office (Tuesday & Thursday)
MORE ABOUT USAPhA offers a comprehensive and competitive compensation and benefits program that includes:
A salary of $85,000-$103,500 that commensurate with experienceTwo Medical Plans (HSA & POS Plan Options Available)Free Basic Dental Plan (Employee Coverage Only)A Vision plan for as little as $15 per month (All coverage levels)Free Life, AD&D, and Short-Term Disability InsuranceContributions towards your HSA Account (HSA Health Plans Only)- $750/employee coverage and $1,500/family coverageTraditional & Roth 401(K) plans with a 100% match (up to the first 5%) as of your first day of work and;A host of other benefits (Paid-Time off, Pet Insurance, Employee Assistance Program, Legal Support, and much more!
APhA does not make hiring decisions on the basis of race, color, creed, ethnicity, national origin, gender, gender identity, sexual orientation, socio-economic background, age, disability, veteran status, religion, political affiliation, or any other characteristic protected by state, federal, or local law.
Applicants must be currently authorized to work in the United States on a full-time basis.
Washington, D.C.
The American Pharmacists Association is the largest association representing pharmacists in all practice settings in the United States and is the only organization advancing the entire pharmacy profession.
Our expert staff, and strong volunteer leadership, including many experienced pharmacists, allow us to deliver vital leadership to help pharmacists, pharmaceutical scientists, student pharmacists, and pharmacy technicians find success and satisfaction in their work while advocating for changes that benefit them and their patients. From our headquarters in Washington, D.C., APhA prepares members to thrive at every career stage and in every pharmacy setting with world-class continuing education, transformative events, unique practice tools, and timely solutions to complex challenges. We’re committed to helping them deliver outstanding patient care, receive due recognition, and work at a full scope of practice. APhA advocates to give pharmacists a voice in decisions that affect their future while promoting their undeniable value to health care teams. Our goal is to facilitate pharmacists’ delivery of the highest quality patient-centered care.
WHAT WE’RE ABOUT
Collaboration-
We strive to produce meaningful products and services in the spirit of trust and partnership throughout the organization. To achieve success, we are flexible, adaptable, open-minded, cooperative, and inclusive.
Accountability-
We strive to meet the highest standards of ethical behavior. Equity, integrity, transparency, and personal responsibility drive everything we do. We are good stewards of organizational and human resources, and we are champions for our members and colleagues.
Respect-
We are committed to seeking to understand others’ perspectives and appreciating our differences; treating others with consideration, thoughtfulness, and empathy; recognizing, acknowledging, and supporting each other; being fair to and supportive of our colleagues; attentively listening, and communicating tactfully and sensitively.
Excellence-
We strive to deliver high-quality, innovative, and best-in-class products and services that offer high value to members and stakeholders. We embrace a culture of continuous learning and improvement.
WHAT YOU’LL DOAs the Position Title, you will:Oversee the Salesforce Marketing Cloud platformBuild and manage the association’s e-mail calendar and organizational workflowsCreate templates and develops, tests and deploys marketing e-mails for the associationDesign and automate dynamic content and personalization strategies for complex email journeys and drip and nurturing campaigns to enhance engagement and drive conversions, including triggers, decision splits, and automation rules to optimize email journey performanceUnderstand and influence the design of lead flow, pipeline generation, and marketing automation within Salesforce Marketing Cloud that will maximize the impact of campaignsManage the list segmentation process for email campaign deployment, including pulling lists from Salesforce Marketing Cloud and PersonifySupport strategy and implementation of marketing tools, technologies, and platforms to deliver business objectives, including closed loop analytics across web, social media, and emailOwn homepage marketing web content and oversees web analytics and landing page design and execution. Will work closely the association's leadership to ensure that the marketing strategy aligns with the organization's broader strategic plan and goalsGuide social media strategy working in tandem with Social Media ManagerManage digital advertising including search and display channels (PPC, programmatic display, retargeting social, etc.)Oversee APhA’s YouTube and other digital accounts. Uploads webinars, events, and other recording as necessaryLead the analytics and reporting functions in digital marketing campaigns with a focus on optimizationWHO WE’RE LOOKING FORAPhA may be the right fit for you have:
Experience and Education required:
A bachelor's degree in communications, marketing or business is required. Advance degree is preferred.A minimum of 5+ years of experience in marketing and communication or related field/sSkills, knowledge and abilities required:
In-depth knowledge of Salesforce Marketing Cloud requiredExtensive experience implementing and working within other CRMs and marketing technologies such as Adestra, Asana, Canva, Hootsuite, Google Analytics, Google Ads, major SEO platforms and all major social media platforms (both organic and paid)Proven work experiences in digital marketing (nonprofit association a plus)Demonstrated experience designing and implementing digital marketing campaigns using SEO/SEM, marketing databases, email, social media, retargeting and/or display advertisingKnowledge of Google Analytics, including setting up tracking codes, configuring goals, and using advanced features like segmentation, filters, and custom reportsExperience with Google Tag Manager for managing and deploying marketing tagsBasic understanding of HTML and CSS to troubleshoot and implement tracking codesFamiliarity with JavaScript for more advanced tracking implementationsExperience with integrating and maintaining closed loop analytics between various systems such as a website, social media accounts, and email platforms, ensuring data flows seamlessly and insights are derived effectivelyProficiency in tools like Tableau, or Power BI for creating dashboards and visual reportsUnderstands the customer behavior and the ability to map and analyze the customer journeyAble to learn other emerging platforms and tools if chosen to be implemented by the organizationCreative problem solver with attention to detailAble to learn and teach othersStrong, confident presenter and communicator with superb English written communication, copywriting and proofreading skillsStrong analytical skills and data-driven thinkingExperience in the implementation of data and analytics strategies and how to pull actionable insights from the data and analyticsCapable of resolving escalated issues arising from operations and requiring coordination with other departmentsStrong interpersonal skills; experience working across different teams to inform and produce content for various channels and mediumsStrong project management, multitasking and decision-making skillsMetrics-driven mind with eye for creativity and designLOCATION: Washington, DC – Hybrid, two days a week in the office (Tuesday & Thursday)
MORE ABOUT USAPhA offers a comprehensive and competitive compensation and benefits program that includes:
A salary of $85,000-$103,500 that commensurate with experienceTwo Medical Plans (HSA & POS Plan Options Available)Free Basic Dental Plan (Employee Coverage Only)A Vision plan for as little as $15 per month (All coverage levels)Free Life, AD&D, and Short-Term Disability InsuranceContributions towards your HSA Account (HSA Health Plans Only)- $750/employee coverage and $1,500/family coverageTraditional & Roth 401(K) plans with a 100% match (up to the first 5%) as of your first day of work and;A host of other benefits (Paid-Time off, Pet Insurance, Employee Assistance Program, Legal Support, and much more!
APhA does not make hiring decisions on the basis of race, color, creed, ethnicity, national origin, gender, gender identity, sexual orientation, socio-economic background, age, disability, veteran status, religion, political affiliation, or any other characteristic protected by state, federal, or local law.
Applicants must be currently authorized to work in the United States on a full-time basis.