Association of Corporate Counsel
Manager, Marketing Campaigns
Association of Corporate Counsel, Washington, District of Columbia, us, 20022
JOB SUMMARY
The Manager of Marketing Campaigns is responsible for supporting and optimizing the execution of marketing campaigns. The position oversees the implementation of marketing tactics, with a particular focus on email marketing, to drive brand awareness, engagement, and achieve our marketing objectives. The ideal candidate will: possess exceptional project management skills with a data-driven approach, have a proven track record of managing successful campaigns, demonstrate a deep understanding of email marketing best practices, and be able to collaborate effectively with cross-functional teams.
This is a full-time, exempt position reporting directly to the Director of Marketing Strategy based in our Washington, DC office.
ESSENTIAL FUNCTIONS, DUTIES AND RESPONSIBILITIES
Campaign Execution:Support the planning and manage the execution of campaign tactics across email, digital ads, social media, and other channels using Wrike, ensuring seamless coordination and a cohesive user experienceTrack, monitor, and report on campaign performance, tracking progress against KPIs and ROI, and providing insights for optimization.Collaborate with in-house designers to develop marketing collateral to support campaign success.Manage project timelines, budgets, and resources for individual campaigns in Wrike, ensuring timely and efficient execution.Maintain and update the marketing promotion calendar, ensuring all campaigns, events, and deadlines are accurately reflected.Email Marketing:
Manage email marketing campaigns using Real Magnet/Salesforce, including list segmentation, email design, automation, and performance analysis.Craft compelling email content, including copy, design elements, and multimedia assets, aligned with brand guidelines and audience preferences.Responsible for creating and pulling member/non-member segmented email lists from AMS [NetForum/Salesforce] and maintaining email data cleanliness (unsubscribed lists) to ensure legal compliance for all applicable privacy regulations, including GDPR.EDUCATION
Bachelor’s degree in Marketing, Advertising, Journalism, Communications, or related field.
WORK EXPERIENCE
4 years in a marketing/communications role, with demonstrated success in developing and executing integrated marketing campaigns.2 years of hands-on experience in email marketing, including content creation, list management, and performance analysis.Association experience is preferred.COMPETENCIES (KSA
s)
Excellent writing, editing, and verbal communication skills with a close attention to detail.Proven collaboration, organizational, and project management skills with the ability to execute and deliver on multiple projects and meet deadlines. This includes providing timely status reports to the team and proactively communicating on the progress of campaigns and projects.Demonstrable experience in email marketing, email design, and privacy regulations.Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), Marketing Automation tools [Real Magnet and/or Salesforce], and AMS tools (NetForum and/or Salesforce), and a project management tool (such as Wrike, Monday.com).Enthusiastic, creative self-starter who can deliver results in a busy, fast-paced environment.Demonstrates effective emotional intelligence skills and can respond appropriately in situations where emotions may run high or there is disagreement within a group.Excellent interpersonal skills, with the ability to work productively with diverse groups and different personalities, including members, chapter officers, staff, and contacts at external organizations.LANGUAGES
ACC seeks to hire multi-lingual candidates. Fluency in English and a second language is preferred.
SUPERVISORY RESPONSIBILITIES
None
SALARY RANGE
$74,300 to $87,400 - When determining a salary offer, consideration is given to candidates that possess minimum requirements and preferred qualifications.
WHAT ACC PROVIDES YOU
The flexibility of a hybrid schedule (only two days in the office on either Tuesday, Wednesday, or Thursday) and remaining days you can work from home.Competitive base salary and benefits including:
23 PTO days, 11 holidays, and a paid one-week end of year break401K match, annual bonus, and an additional annual employer retirement contributionSubsidized healthcare plans, you can choose from an HMO, PPO, or HSA plan
Office conveniently located in downtown Washington, DC with onsite fitness center and easy access to the Metro Center station.
ABOUT THE ASSOCIATION
The Association of Corporate Counsel (ACC) is a global bar association that promotes the professional and business interests of in-house counsel who work for corporations, associations, and other organizations. We support our members by delivering a mix of relevant, timely services including information, education, networking, and advocacy.
We work diligently to anticipate and understand the needs of the in-house bar, help members deliver services to their corporate clients efficiently, promote the value of in-house services, and influence the practice of law as it affects the in-house bar.
With more than 46,000 members employed by over 10,000 organizations in 100 countries, ACC connects its members to each other and to the people and resources necessary for their personal and professional growth.
ACC
is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion in the workplace.
The Manager of Marketing Campaigns is responsible for supporting and optimizing the execution of marketing campaigns. The position oversees the implementation of marketing tactics, with a particular focus on email marketing, to drive brand awareness, engagement, and achieve our marketing objectives. The ideal candidate will: possess exceptional project management skills with a data-driven approach, have a proven track record of managing successful campaigns, demonstrate a deep understanding of email marketing best practices, and be able to collaborate effectively with cross-functional teams.
This is a full-time, exempt position reporting directly to the Director of Marketing Strategy based in our Washington, DC office.
ESSENTIAL FUNCTIONS, DUTIES AND RESPONSIBILITIES
Campaign Execution:Support the planning and manage the execution of campaign tactics across email, digital ads, social media, and other channels using Wrike, ensuring seamless coordination and a cohesive user experienceTrack, monitor, and report on campaign performance, tracking progress against KPIs and ROI, and providing insights for optimization.Collaborate with in-house designers to develop marketing collateral to support campaign success.Manage project timelines, budgets, and resources for individual campaigns in Wrike, ensuring timely and efficient execution.Maintain and update the marketing promotion calendar, ensuring all campaigns, events, and deadlines are accurately reflected.Email Marketing:
Manage email marketing campaigns using Real Magnet/Salesforce, including list segmentation, email design, automation, and performance analysis.Craft compelling email content, including copy, design elements, and multimedia assets, aligned with brand guidelines and audience preferences.Responsible for creating and pulling member/non-member segmented email lists from AMS [NetForum/Salesforce] and maintaining email data cleanliness (unsubscribed lists) to ensure legal compliance for all applicable privacy regulations, including GDPR.EDUCATION
Bachelor’s degree in Marketing, Advertising, Journalism, Communications, or related field.
WORK EXPERIENCE
4 years in a marketing/communications role, with demonstrated success in developing and executing integrated marketing campaigns.2 years of hands-on experience in email marketing, including content creation, list management, and performance analysis.Association experience is preferred.COMPETENCIES (KSA
s)
Excellent writing, editing, and verbal communication skills with a close attention to detail.Proven collaboration, organizational, and project management skills with the ability to execute and deliver on multiple projects and meet deadlines. This includes providing timely status reports to the team and proactively communicating on the progress of campaigns and projects.Demonstrable experience in email marketing, email design, and privacy regulations.Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), Marketing Automation tools [Real Magnet and/or Salesforce], and AMS tools (NetForum and/or Salesforce), and a project management tool (such as Wrike, Monday.com).Enthusiastic, creative self-starter who can deliver results in a busy, fast-paced environment.Demonstrates effective emotional intelligence skills and can respond appropriately in situations where emotions may run high or there is disagreement within a group.Excellent interpersonal skills, with the ability to work productively with diverse groups and different personalities, including members, chapter officers, staff, and contacts at external organizations.LANGUAGES
ACC seeks to hire multi-lingual candidates. Fluency in English and a second language is preferred.
SUPERVISORY RESPONSIBILITIES
None
SALARY RANGE
$74,300 to $87,400 - When determining a salary offer, consideration is given to candidates that possess minimum requirements and preferred qualifications.
WHAT ACC PROVIDES YOU
The flexibility of a hybrid schedule (only two days in the office on either Tuesday, Wednesday, or Thursday) and remaining days you can work from home.Competitive base salary and benefits including:
23 PTO days, 11 holidays, and a paid one-week end of year break401K match, annual bonus, and an additional annual employer retirement contributionSubsidized healthcare plans, you can choose from an HMO, PPO, or HSA plan
Office conveniently located in downtown Washington, DC with onsite fitness center and easy access to the Metro Center station.
ABOUT THE ASSOCIATION
The Association of Corporate Counsel (ACC) is a global bar association that promotes the professional and business interests of in-house counsel who work for corporations, associations, and other organizations. We support our members by delivering a mix of relevant, timely services including information, education, networking, and advocacy.
We work diligently to anticipate and understand the needs of the in-house bar, help members deliver services to their corporate clients efficiently, promote the value of in-house services, and influence the practice of law as it affects the in-house bar.
With more than 46,000 members employed by over 10,000 organizations in 100 countries, ACC connects its members to each other and to the people and resources necessary for their personal and professional growth.
ACC
is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion in the workplace.