Gap Inc.
Manager, Retail Marketing, East
Gap Inc., San Francisco, California, United States, 94199
About the RoleThe Manager of Retention Marketing is responsible for developing and implementing marketing strategies to drive customer engagement, increase sales, and enhance brand visibility in the retail environment. The ideal candidate should have a strong background in retail marketing, strategic thinking, and a proven track record of successful campaign execution.What You'll Do
Develop and execute comprehensive retail marketing strategies to drive store traffic and sales
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns
Conduct market research to understand consumer behavior, industry trends, and competitive landscape
Plan and implement product launches, ensuring effective communication and promotion
Manage the creation of marketing collateral, including signage, displays, and promotional materials
Oversee digital marketing initiatives, including social media campaigns and email marketing, to drive online and offline traffic
Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance
Collaborate with retail teams to ensure brand consistency and enhance the overall customer experience
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Stay informed about retail industry trends, emerging technologies, and best practices in marketing
Who You Are
Proven experience as a Retail Marketing Manager or in a similar role
Strong understanding of retail operations, merchandising, and customer behavior
Excellent strategic thinking and analytical skills
Creative mindset with the ability to develop innovative and effective marketing campaigns
Strong project management skills, with the ability to multitask and meet deadlines
Excellent communication and interpersonal skills
Proficiency in digital marketing tools and platforms
Familiarity with retail software and analytics tools
Bachelor’s degree in Marketing, Business, or a related field
Passion for retail and a customer-centric mindset
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Develop and execute comprehensive retail marketing strategies to drive store traffic and sales
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns
Conduct market research to understand consumer behavior, industry trends, and competitive landscape
Plan and implement product launches, ensuring effective communication and promotion
Manage the creation of marketing collateral, including signage, displays, and promotional materials
Oversee digital marketing initiatives, including social media campaigns and email marketing, to drive online and offline traffic
Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance
Collaborate with retail teams to ensure brand consistency and enhance the overall customer experience
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Stay informed about retail industry trends, emerging technologies, and best practices in marketing
Who You Are
Proven experience as a Retail Marketing Manager or in a similar role
Strong understanding of retail operations, merchandising, and customer behavior
Excellent strategic thinking and analytical skills
Creative mindset with the ability to develop innovative and effective marketing campaigns
Strong project management skills, with the ability to multitask and meet deadlines
Excellent communication and interpersonal skills
Proficiency in digital marketing tools and platforms
Familiarity with retail software and analytics tools
Bachelor’s degree in Marketing, Business, or a related field
Passion for retail and a customer-centric mindset
#J-18808-Ljbffr