Senior Director, Brand Marketing

At BoxLunch, we're serious about pop culture, and using our platform as a means to end hunger. For every $10 spent in store, we're donating a meal to Feeding America.

Is this the role you are looking for If so read on for more details, and make sure to apply today.You don’t need to have Superman’s laser vision, but you need to have an eye for detail and aesthetic! As the Sr. Director of Brand Marketing at BoxLunch, you'll play a pivotal role in shaping our brand's identity and growth. Your mission will be to create and implement comprehensive marketing and communication plans that enhance brand awareness, drive customer affinity, and foster growth. This includes developing broad-reaching brand strategies as well as targeted initiatives aimed at increasing traffic, loyalty, and retention. You'll lead the development and execution of seasonal campaigns, collaborate with cross-functional teams for seamless planning, and provide marketing insights that support key business initiatives. Additionally, you'll conceptualize and create brand marketing materials for internal events, serving as a strategic partner to our merchandising, design, client experience, and planning teams.WHAT YOU'LL DO

Oversee brand development and management to ensure consistency and relevance across all channels and marketsCreate omni-channel strategies to reach new customersLead the development and execution of integrated marketing campaigns that drive customer acquisition and engagementIdentify new strategic business initiatives and validate business impact and viabilityOngoing analysis and optimization of key promotions and programs to identify growth and sales opportunitiesDrive digital marketing strategies including SEO, social media, email marketing, and online advertisingDevelop content strategies that resonate with our target audience and support marketing campaigns and initiativesSet strategy, grow, optimize and manage the BoxLunch community!Create compelling editorial producing copy, photo, video content that delivers on brand voiceCollaborate with Designers and Marketing teams to create rich contentBuild influencer network to drive social engagement through meaningful contentTranslate product ideas and key promotions into social campaignsAbility to translate national strategies to a local level to reach new customersIn-mall marketing and local advertising plansEvent planning, execution and results reportingWeekly reporting on KPIs (traffic, promotions, branded events, ad hoc)Development of brand direct mail plan including circulation, budgeting, briefing, oversight and reportingWHAT YOU'LL NEED

Proven experience (5+ years) as a Sr. Director of Marketing or similar role.College degree or equivalent experiencePC computer literate, MAC and design software skills helpful but not mandatory; Microsoft office proficientAffinity for fashion/retailDemonstrable experience in developing and implementing successful marketing strategies and campaigns.Strong leadership skills with the ability to inspire and motivate teams to achieve goals.Excellent analytical skills with the ability to interpret complex data and make informed decisions.Solid understanding of digital marketing, including SEO, social media, and content marketing.Excellent collaborator; takes the initiative to build cross-functional partnershipsStrategic thinker with a creative mindset and innovative approach to marketing.$160,000 - $180,000 a yearPlease note the pay range for this position starts as listed in the job posting, but other factors such as an individual’s education, location, meeting the minimum job requirements for the role, training and experience, will determine the final salary for potential new hires.#J-18808-Ljbffr