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HireTalent

Marketing Manager-III

HireTalent, San Francisco, California, United States, 94199


Job Title: Marketing Manager-III

Is this your next job Read the full description below to find out, and do not hesitate to make an application.Duration: 6+ MonthsLocation: San Francisco, CA

Job Description Associate Manager, Dasher Retention Marketing (Contractor) About the Team: The Dasher Retention Marketing team’s mission is to make Dashing the best way to earn in the gig space while improving quality for Merchants and Consumers across the platform.Our projects focus on improving the Dasher experience through education, incentives, and affordable access to gear that enable Dashers to maximize their earnings. The team is composed of people from different professional backgrounds collaborating to test and scale marketing, operational, and product solutions to these challenges.About the Role In this role, you will own communications and programs to improve Dasher (Driver) quality and supply for growing delivery verticals and order types on the platform. You will manage the Dasher lifecycle using email, SMS, push notifications, and in-app messaging. You will design and execute experiments that leverage these communications channels. You will work on a highly cross-functional and collaborative team of marketers, operators, and product experts.You’re excited about this opportunity because you will...

Develop, test, and implement CRM strategies to improve Dasher equipment adoption, Dasher delivery quality, and Dasher supply for new verticals and order types.Create CRM automations and execute on an A/B testing roadmap (layout, format, frequency, cadence, creative, copy, etc.) to continuously improve email performance.Manage end-to-end development and execution of email, SMS, push, and in-app campaigns, including driving the creative review process, collaborating with designers and copywriters, identifying target audience segments, sizing and tracking experiments, and capturing feedback from multiple stakeholders.Set up and monitor complex journeys, triggers, and automations, partnering with engineering to ensure dynamic events and data are properly routed to our CRM platform.Collaborate with Logistics, Growth, Analytics, Product, and Product Marketing teams to craft programs that will improve the Dasher experience.Analyze campaign results, develop benchmarks, and create and share regular performance reports.Offer strategic guidance to our international partners to globalize and scale U.S. strategies in international markets.We’re excited about you because you have...

3+ years of experience in marketing or growth overall.2+ years of experience in lifecycle, email, CRM, or retention marketing.Deep experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems; experience with Iterable is a plus, Iterable or Braze proficiency preferred.Strong analytical skills; able to create and analyze data-driven marketing campaigns end to end.A record of driving business results via cross-channel marketing campaigns.Strong stakeholder management and interpersonal skills.Familiarity with data visualization platforms such as Tableau, Looker, Sigma, etc.Extremely organized, dependable, self-motivated, and able to multi-task.Bachelor’s degree or equivalent experience.Classification All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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