Director, Communications Strategy

Job Description:

The Role

A director of communications strategy blends deep understanding of all channel best practices, targeting strategies, creative insights, emerging technologies, consumer trends and relevant competitive activities to deliver communication plans designed to deliver effective, efficient, and resonant marketing experiences that speak directly to the interest, needs, and values of the audiences we serve.

This individual will be a key steward for the newly developed communications strategy practice within Fidelity, driving excitement, partnership, and orchestration among internal stakeholders.

The Team

The Comms Strategy team is a new team and practice being built within Fidelity's larger marketing organization. The team blends elements of traditional account management with building strategic communications plans, by channel, to create more targeted, effective marketing efforts that deliver on business objectives and proven value- delivering the highest quality experiences for our customers and prospective customers. At Fidelity, we embrace diversity of thought and experience. Our team thrives on a dedication to innovation which promotes a culture of continuous improvement.

The Expertise and Skills You Bring

Strategic Expertise

• You demonstrate a deep understanding of business strategy and acumen and proven ability to translate that expertise into holistic communication strategies that drive economic value.
• You can partner with the Product Area and Customer Segment and Solutions Marketing team to identify strategic opportunities that will drive project understanding and spark ideation. Bring a valuable perspective on which data or inputs will strengthen the overall approach and relevant artifact.
• You are proactive in identifying the need for an insight, and where to source/uncover that insight. You demonstrate the ability to distill and prioritize insights into clear, actionable business opportunities.
• You are comfortable thinking critically and debating/advocating for certain channels and experiences across paid, owned, and earned touchpoints, based on knowledge of those channels and audience behavior.
• You demonstrate initiative, creativity and proactiveness when an established framework needs to be customized to achieve a business goal and brings forward a recommendation or solve.
• You have senior-level experience in business analysis, consumer insights, design thinking and marketing to develop communication strategies aligned with and in support of business objectives.

Organizational Influence

• You have outstanding relationship building and influencing skills with an ability to creatively handle differences of opinion and build trust in every interaction
• You can explain the role of communications strategy, and how it compares to and complements other internal teams. Can identify and offer a recommendation of deliverables based on business need and available resources. Can articulate how comms strategy compares with previous account management and marketing activation.
• You demonstrate ownership of comms strategy deliverables and are comfortable translating relevant information to the respective business partners, elaborating on items as needed. You are comfortable enforcing process and allocating tasks/items to team members when appropriate.
• You have proven ability to effectively lead and navigate multiple large cross-functional organizations in the agile operating model to drive customer and brand value.
• You are comfortable flexing to a project-management mindset when it is time for the strategy to come to life in the form of marketing assets: ability to manage creative process, influence business partners as the work is socialized, and work with Project Management team and Channel partners to stay on time and on budget.
• You have excellent verbal and written communications skills and the ability to effectively structure and deliver presentations, champion recommendations, and influence decisions at all levels of management

Leadership

• You are an authentic leader and culture carrier who inspires creativity and innovation, proactively develops and shares knowledge, and builds a culture of inclusion and continuous learning with a focus on associate growth while encouraging teams to deliver results and impact

Certifications:

Category:

Marketing

Fidelity's working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).