BrightSpeed
Marketing Strategy Manager
BrightSpeed, Charlotte, North Carolina, United States, 28245
Job Description
Brightspeed is looking for a strategic thinker to join our Multi Dwelling Unit (MDU) team! As the Marketing Strategy Manager, you'll be responsible for developing effective growth plans for our MDU business line.
As a Marketing Strategy Manager, your duties and responsibilities will include:
Deep Customer Understanding
: Uncover the needs and preferences of MDU customers across diverse competitive landscapes
Strategic Acumen
: Develop data-driven strategies that account for the operational nuances of multi-unit buildings, driving customer acquisition and increasing Average Revenue Per User (ARPU)
Cross-Functional Collaboration
: Translate strategy into actionable go-to-market plans by partnering creatively with various internal teams
Strong Organization & Accountability : Deliver results in a fast-paced environment, while fostering collaboration and holding partners accountable for achieving shared goals
Analytical with a Continuous Improvement Focus
: Use product performance data to identify opportunities for improvement. Develop and execute data-driven strategies to optimize product adoption, engagement, and business KPIs.
Ability to Communicate your Vision
: Use slides, meetings and analysis to persuade and motivate the organization to bring your strategy to life
Qualifications:Qualifications
WHAT IT TAKES TO CATCH OUR EYE:
Bachelor's degree in Business, Marketing, Finance, Economics or related field
7+ years of marketing and/or product strategy work
3+ years of experience in telecommunications
Experience managing a customer base with a subscription service
Track record of delivering business results and providing organizational though leadership
Proven ability to manage projects from initiation to completion, leading cross-functional teams through planning, execution, and successful delivery
History of using consumer insight to design new approaches and experiences
Demonstrate a strong grasp of financial concepts and economic principles
Highly motivated and self-directed, consistently delivering high-quality work on time and independently managing priorities with minimal supervision
BONUS POINTS FOR:
Master's degree in Business, Marketing, Finance, Economics or related field
Quantified the financial viability of new projects by crafting business cases that demonstrably improved key metrics like IRR, NPV, and payback periods
#LI-SS1
Additional Information
WHY JOIN US?
**
We aspire to contemporary ways of working. **
Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.
**
We offer competitive compensation and comprehensive benefits. **
Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.
Diversity, equity and inclusion
are at the center of our grounding belief in Being Real .
When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.
Brightspeed is an Equal Opportunity Employer/Veterans/Disabled
For all applicants, please take a moment to review our Privacy Notices:
Brightspeed’s Privacy Notice for California Residents
Brightspeed’s Privacy Notice
Brightspeed is looking for a strategic thinker to join our Multi Dwelling Unit (MDU) team! As the Marketing Strategy Manager, you'll be responsible for developing effective growth plans for our MDU business line.
As a Marketing Strategy Manager, your duties and responsibilities will include:
Deep Customer Understanding
: Uncover the needs and preferences of MDU customers across diverse competitive landscapes
Strategic Acumen
: Develop data-driven strategies that account for the operational nuances of multi-unit buildings, driving customer acquisition and increasing Average Revenue Per User (ARPU)
Cross-Functional Collaboration
: Translate strategy into actionable go-to-market plans by partnering creatively with various internal teams
Strong Organization & Accountability : Deliver results in a fast-paced environment, while fostering collaboration and holding partners accountable for achieving shared goals
Analytical with a Continuous Improvement Focus
: Use product performance data to identify opportunities for improvement. Develop and execute data-driven strategies to optimize product adoption, engagement, and business KPIs.
Ability to Communicate your Vision
: Use slides, meetings and analysis to persuade and motivate the organization to bring your strategy to life
Qualifications:Qualifications
WHAT IT TAKES TO CATCH OUR EYE:
Bachelor's degree in Business, Marketing, Finance, Economics or related field
7+ years of marketing and/or product strategy work
3+ years of experience in telecommunications
Experience managing a customer base with a subscription service
Track record of delivering business results and providing organizational though leadership
Proven ability to manage projects from initiation to completion, leading cross-functional teams through planning, execution, and successful delivery
History of using consumer insight to design new approaches and experiences
Demonstrate a strong grasp of financial concepts and economic principles
Highly motivated and self-directed, consistently delivering high-quality work on time and independently managing priorities with minimal supervision
BONUS POINTS FOR:
Master's degree in Business, Marketing, Finance, Economics or related field
Quantified the financial viability of new projects by crafting business cases that demonstrably improved key metrics like IRR, NPV, and payback periods
#LI-SS1
Additional Information
WHY JOIN US?
**
We aspire to contemporary ways of working. **
Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.
**
We offer competitive compensation and comprehensive benefits. **
Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.
Diversity, equity and inclusion
are at the center of our grounding belief in Being Real .
When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.
Brightspeed is an Equal Opportunity Employer/Veterans/Disabled
For all applicants, please take a moment to review our Privacy Notices:
Brightspeed’s Privacy Notice for California Residents
Brightspeed’s Privacy Notice