comScore
Senior Product Marketing Manager
comScore, Reston, Virginia, United States, 22090
Job Title: Senior Product Marketing Manager
Location: New York, Virginia or Remote
About This Role:
In this role you will play a crucial role leading the product commercialization process specifically for ComScore’s suite of television measurement and data products (local, national, programmatic, VOD, and Connected TV).
You will perform competitive analysis, sales enablement, and thought leadership efforts that highlight how we maximize the value of cross-platform media investment—and help our customers meet and exceed their goals.
You are someone who enjoys influencing how products speak to the customer, finding creative ways to address customer needs, and seamlessly navigating strategic and tactical business needs. You love a fast-paced environment, have a collaborative spirit and revel in storytelling with data.
What You'll Do:
Lead the go-to-market launch of new TV measurement product releases, features and product initiatives and manage the cross-functional implementation of the launch plan
Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence
Build impactful marketing programs in collaboration with Demand Generation to drive awareness of Comscore's TV measurement solutions and increase product adoption.
Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications
Serve as the expert on television measurement products and related industry initiatives
Develop and support creation of thought leadership materials including blogs, eBooks, reports, videos and webinars
What You'll Need:
5+ years of marketing experience, including at least 3 years of direct product marketing or product management experience on the publisher or advertising agency side with video or television-related products
Thorough understanding of the television advertising buying and selling process, and associated data decision making tools (e.g Nielsen, ComScore)
Understanding of television data collecting methodologies and applied usage for both linear and VOD
Understanding of attribution and ad exposure measurement a plus
Experience building and executing marketing and go-to-market plans and campaigns
Strong writing, presentation skills and analytical orientation – must love data, and be able to articulate the business impact
Excellent interpersonal skills to interact with cross-functional teams, and external partners; People manager experience a plus
Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment
Be forward-thinking, well organized, and have an obsession for detail
Compensation: $145,000.00 Salary ; Commensurate with experience.
About Comscore
At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.
EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.
To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.
*LI-ML1
Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference.
Location: New York, Virginia or Remote
About This Role:
In this role you will play a crucial role leading the product commercialization process specifically for ComScore’s suite of television measurement and data products (local, national, programmatic, VOD, and Connected TV).
You will perform competitive analysis, sales enablement, and thought leadership efforts that highlight how we maximize the value of cross-platform media investment—and help our customers meet and exceed their goals.
You are someone who enjoys influencing how products speak to the customer, finding creative ways to address customer needs, and seamlessly navigating strategic and tactical business needs. You love a fast-paced environment, have a collaborative spirit and revel in storytelling with data.
What You'll Do:
Lead the go-to-market launch of new TV measurement product releases, features and product initiatives and manage the cross-functional implementation of the launch plan
Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence
Build impactful marketing programs in collaboration with Demand Generation to drive awareness of Comscore's TV measurement solutions and increase product adoption.
Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications
Serve as the expert on television measurement products and related industry initiatives
Develop and support creation of thought leadership materials including blogs, eBooks, reports, videos and webinars
What You'll Need:
5+ years of marketing experience, including at least 3 years of direct product marketing or product management experience on the publisher or advertising agency side with video or television-related products
Thorough understanding of the television advertising buying and selling process, and associated data decision making tools (e.g Nielsen, ComScore)
Understanding of television data collecting methodologies and applied usage for both linear and VOD
Understanding of attribution and ad exposure measurement a plus
Experience building and executing marketing and go-to-market plans and campaigns
Strong writing, presentation skills and analytical orientation – must love data, and be able to articulate the business impact
Excellent interpersonal skills to interact with cross-functional teams, and external partners; People manager experience a plus
Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment
Be forward-thinking, well organized, and have an obsession for detail
Compensation: $145,000.00 Salary ; Commensurate with experience.
About Comscore
At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.
EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.
To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.
*LI-ML1
Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference.