Whitney Museum
Senior Coordinator, Membership and Growth Marketing
Whitney Museum, New York, New York, us, 10261
Reporting to the Senior Manager, Membership and Growth Marketing, the Senior Coordinator plays a critical role in supporting the ambitious revenue goals as well as the overall scalability and sustainability of the Membership Program. Under the supervision of the Senior Manager, the Senior Coordinator works on a wide variety of direct marketing efforts, including email, mail, and digital campaigns and supports a robust A/B testing program across all channels with an emphasis on continuous learning and rapid iteration. Additionally, the Senior Coordinator will play an important role in the onboarding and optimization of new and existing technologies that support the revenue and sustainability goals of the department.
Under the supervision of the Senior Manager, the Senior Coordinator works on a wide variety of marketing efforts, including email, mail, direct mail & marketing, and digital campaigns, and supports a robust A/B testing program across all channels with an emphasis on continuous learning and rapid iteration to drive tickets, memberships, and revenue per customer. Additionally, the Senior Coordinator will play an important role in the onboarding and optimization of new and existing technologies that support the revenue and sustainability goals of the department and help to maintain and optimize customer journeys.
The ideal candidate will have a strong background in digital & performance marketing, membership management, and analytics, with a proven track record of achieving growth targets in a similar capacity.With oversight and strategy input from the Senior Manager, plan and execute a variety of direct mail, email, and digital efforts in support of the department's overall revenue and program growth goals.
Membership & Local Acquisition:
Build and optimize customer journeys for target audiences, strengthening local attendance and membership conversion funnels across all pathways with direction from the Senior Manager.Develop and execute strategies to attract new members through various online and offline channels.Identify target audiences for campaigns, submitting and reviewing data requests, and managing appropriate segmentation and reporting.Own email campaigns from content creation to build, QA, deployment and assessmentDraft content copy and seeing end to end production and deployment, including liaising with internal stakeholders as well as external consultants and vendors (e.g. mail houses; print shops; software vendors)Collaborate with cross-functional teams to optimize conversion funnels and enhance user acquisition tactics.Utilize data-driven insights to continuously refine and improve acquisition effortsMembership Retention and Engagement:Collaborate with the engagement team and provide insights on activities to maximize member satisfaction and minimize churn.Monitor member engagement metrics and develop strategies to enhance member lifetime value.Enhance personalization efforts to drive engagement and retentionGrowth Marketing:
With guidance from the Senior Manager, execute growth marketing campaigns across digital platforms (social media, email, SEO/SEM, etc.).Optimize campaigns based on performance data and insights to drive scalable growth.Collaborate with creative and content teams to develop compelling marketing assets.Analytics, Reporting and Other:
Monitor key performance indicators (KPIs) related to membership growth and effectiveness.Manage reports and dashboards to track campaign performance and identify opportunities for improvement.Provide actionable insights and recommendations based on data.Support the onboarding, implementation, and optimization of new and existing technologies, i.e. recurring giving software, customer journey tools, SMS tech, database enhancementsOther duties as assignedEvents:
Staffing membership events (nights & weekends) & providing excellent customer service, as needed
Customer Service:
During high volume periods, this staff person may assist the customer service team as needed in answering general membership and museum inquiries.
Requirements:
General understanding of direct marketing practices and membership programsHistory of executing direct marketing tactics across channelsStrong project management and administrative skills, with a keen attention to detailE-commerce experience and customer journey work are a plusPublic-facing customer service experienceProficiency in Microsoft Word, Excel, and OfficeProficiency in MailChimp or similar email service provider softwareKnowledge of Raiser's Edge or similar database is preferredFamiliarity with Google Analytics 4, Looker, or similar analytics softwareFamiliarity with Asana or other project management toolsFamiliarity with MarTech landscape is a plusFamiliarity with HTMLMust be able and willing to work evenings and weekends for membership events, such as Member Nights as needed
Compensation & Benefits :
Estimated salary range of $55,000 - $60,000 per annumMedical, Dental, Vision, 403(B) electionsGenerous PTO benefitsCommuter benefits - parking and mass transitAdmission to world-renowned museums across the city and nationallyPet insurance and discounted membership for CitibikeThis position may be covered by UAW Local 2110
The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate's experience, education, special licensing or qualifications, and other factors.
Not sure you meet 100% of our qualifications? Research shows that men apply for jobs when they meet an average of 60% of the criteria. Yet, women and other people who are systematically marginalized tend to only apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to arts and culture administration, returning to work after a gap in employment, simply looking to transition, or take the next step in your career path, we will be glad to have you on our radar. Please use your cover letter to tell us about your interest in the arts and culture space and what you hope to bring to this role.
About the Whitney:The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for 86 years. The core of the Whitney's mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.
EEO Statement:The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, partnership status, veteran status, gender (including gender identity), sexual orientation, or any other factor prohibited by law. The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels. This description shall not be construed as a contract of any sort for a specific period of employment.
Under the supervision of the Senior Manager, the Senior Coordinator works on a wide variety of marketing efforts, including email, mail, direct mail & marketing, and digital campaigns, and supports a robust A/B testing program across all channels with an emphasis on continuous learning and rapid iteration to drive tickets, memberships, and revenue per customer. Additionally, the Senior Coordinator will play an important role in the onboarding and optimization of new and existing technologies that support the revenue and sustainability goals of the department and help to maintain and optimize customer journeys.
The ideal candidate will have a strong background in digital & performance marketing, membership management, and analytics, with a proven track record of achieving growth targets in a similar capacity.With oversight and strategy input from the Senior Manager, plan and execute a variety of direct mail, email, and digital efforts in support of the department's overall revenue and program growth goals.
Membership & Local Acquisition:
Build and optimize customer journeys for target audiences, strengthening local attendance and membership conversion funnels across all pathways with direction from the Senior Manager.Develop and execute strategies to attract new members through various online and offline channels.Identify target audiences for campaigns, submitting and reviewing data requests, and managing appropriate segmentation and reporting.Own email campaigns from content creation to build, QA, deployment and assessmentDraft content copy and seeing end to end production and deployment, including liaising with internal stakeholders as well as external consultants and vendors (e.g. mail houses; print shops; software vendors)Collaborate with cross-functional teams to optimize conversion funnels and enhance user acquisition tactics.Utilize data-driven insights to continuously refine and improve acquisition effortsMembership Retention and Engagement:Collaborate with the engagement team and provide insights on activities to maximize member satisfaction and minimize churn.Monitor member engagement metrics and develop strategies to enhance member lifetime value.Enhance personalization efforts to drive engagement and retentionGrowth Marketing:
With guidance from the Senior Manager, execute growth marketing campaigns across digital platforms (social media, email, SEO/SEM, etc.).Optimize campaigns based on performance data and insights to drive scalable growth.Collaborate with creative and content teams to develop compelling marketing assets.Analytics, Reporting and Other:
Monitor key performance indicators (KPIs) related to membership growth and effectiveness.Manage reports and dashboards to track campaign performance and identify opportunities for improvement.Provide actionable insights and recommendations based on data.Support the onboarding, implementation, and optimization of new and existing technologies, i.e. recurring giving software, customer journey tools, SMS tech, database enhancementsOther duties as assignedEvents:
Staffing membership events (nights & weekends) & providing excellent customer service, as needed
Customer Service:
During high volume periods, this staff person may assist the customer service team as needed in answering general membership and museum inquiries.
Requirements:
General understanding of direct marketing practices and membership programsHistory of executing direct marketing tactics across channelsStrong project management and administrative skills, with a keen attention to detailE-commerce experience and customer journey work are a plusPublic-facing customer service experienceProficiency in Microsoft Word, Excel, and OfficeProficiency in MailChimp or similar email service provider softwareKnowledge of Raiser's Edge or similar database is preferredFamiliarity with Google Analytics 4, Looker, or similar analytics softwareFamiliarity with Asana or other project management toolsFamiliarity with MarTech landscape is a plusFamiliarity with HTMLMust be able and willing to work evenings and weekends for membership events, such as Member Nights as needed
Compensation & Benefits :
Estimated salary range of $55,000 - $60,000 per annumMedical, Dental, Vision, 403(B) electionsGenerous PTO benefitsCommuter benefits - parking and mass transitAdmission to world-renowned museums across the city and nationallyPet insurance and discounted membership for CitibikeThis position may be covered by UAW Local 2110
The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate's experience, education, special licensing or qualifications, and other factors.
Not sure you meet 100% of our qualifications? Research shows that men apply for jobs when they meet an average of 60% of the criteria. Yet, women and other people who are systematically marginalized tend to only apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to arts and culture administration, returning to work after a gap in employment, simply looking to transition, or take the next step in your career path, we will be glad to have you on our radar. Please use your cover letter to tell us about your interest in the arts and culture space and what you hope to bring to this role.
About the Whitney:The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for 86 years. The core of the Whitney's mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.
EEO Statement:The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, partnership status, veteran status, gender (including gender identity), sexual orientation, or any other factor prohibited by law. The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels. This description shall not be construed as a contract of any sort for a specific period of employment.