American Express
Senior Manager- Promotional Pricing Direct Channel Marketing
American Express, New York, New York, us, 10261
Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business.
The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.
The Senior Manager, Promotional Pricing Direct Channel Marketing will lead strategy, development, and implementation of promotional APR treatments across both our Credit Card and POT portfolios, in email and direct mail. This high-impact role has significant opportunities for exposure to leadership across GCS and will partner cross functionally across various teams including Channel Marketers, Product Management, Risk, Analytics, Technology, and Finance.
Key Responsibilities:
Develop, manage, evaluate, and optimize email and direct mail communications for promo pricing campaigns (Customer Level Pricing) to drive engagement and incremental revenue
Lead channel forecasting and results analysis; optimize channels and flex plans as needed to meet investment and performance objectives
Continue to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
Develop test and learn curriculum to drive growth through targeted initiatives
Collaborate closely with Marketing Strategy, Product Management and Risk partners on segmentation, targeting, and pricing as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
Lead two high performing direct reports who will lead marketing execution
Minimum Qualifications:
3-5 years of experience within marketing, product, strategy, or a function with transferrable skills
Data driven strategic thinker with a growth mindset and track record of developing customer first marketing strategies that deliver results
Results driver with exceptional sense of accountability and ownership
Self-starter with strong problem-solving skills who can work independently, as well as within a team
Superior relationship management skills, with the ability to influence partners both across and upwards
Robust analytical skills that translates data into insights
Solution-oriented mindset
Clear and articulate communicator, with ability to tailor messages to different audiences
Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
Positive energy and enthusiasm with a “can-do” attitude
Preferred Qualifications:
Digital and/or Direct Mail expertise preferred, but not required
Qualifications
Salary Range: $80,000.00 to $155,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Job: Marketing
Primary Location: US-New York-New York City
Schedule Full-time
Req ID: 24013611
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business.
The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.
The Senior Manager, Promotional Pricing Direct Channel Marketing will lead strategy, development, and implementation of promotional APR treatments across both our Credit Card and POT portfolios, in email and direct mail. This high-impact role has significant opportunities for exposure to leadership across GCS and will partner cross functionally across various teams including Channel Marketers, Product Management, Risk, Analytics, Technology, and Finance.
Key Responsibilities:
Develop, manage, evaluate, and optimize email and direct mail communications for promo pricing campaigns (Customer Level Pricing) to drive engagement and incremental revenue
Lead channel forecasting and results analysis; optimize channels and flex plans as needed to meet investment and performance objectives
Continue to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
Develop test and learn curriculum to drive growth through targeted initiatives
Collaborate closely with Marketing Strategy, Product Management and Risk partners on segmentation, targeting, and pricing as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
Lead two high performing direct reports who will lead marketing execution
Minimum Qualifications:
3-5 years of experience within marketing, product, strategy, or a function with transferrable skills
Data driven strategic thinker with a growth mindset and track record of developing customer first marketing strategies that deliver results
Results driver with exceptional sense of accountability and ownership
Self-starter with strong problem-solving skills who can work independently, as well as within a team
Superior relationship management skills, with the ability to influence partners both across and upwards
Robust analytical skills that translates data into insights
Solution-oriented mindset
Clear and articulate communicator, with ability to tailor messages to different audiences
Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
Positive energy and enthusiasm with a “can-do” attitude
Preferred Qualifications:
Digital and/or Direct Mail expertise preferred, but not required
Qualifications
Salary Range: $80,000.00 to $155,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Job: Marketing
Primary Location: US-New York-New York City
Schedule Full-time
Req ID: 24013611