LanceSoft
Product Marketing Specialist
LanceSoft, Alpharetta, Georgia, United States, 30239
Duration: 6-12 months with possible extensions afterLocation: any US, EST/CST working hoursPay range: $50 - $55/hr
Must Have: experience work with and managing a***ncies. Strong marketing analytics and customer journey.
Job Description:
Overview:The Product Marketing Specialist plays a strategic role in the Go-to-Market (GTM) team by leveraging Product, Features, Channels, and Capabilities (PFCCs) platform-centric positioning and messaging to configure foundational assets that enable our Platform Sales & Client Marketing teams. You will support in driving usa*** and adoption of our PFCCs by leading day-to-day creative needs and campaign execution, and deriving data-driven insights to drive incremental impact against Key Performance Indicators and meet quality assurance standards.
You will work cross-functionally with platform leaders, other GTM team members, product and sales mana***rs, leveraging strong influencing skills. You should be obsessed with developing and tracking performance to identify program effectiveness.
For this role, you must be a quantitative and creative thinker who thrives in ambiguous environments. You should be familiar with marketing tactics, measuring incremental impact, partnering with cross-functional stakeholders, and communicating the benefits of new technologies.
Responsibilities:• Configure foundational marketing assets by leveraging platform-specific positioning and messaging with a focus on deriving data-driven insights and driving asset delivery for market launch.• Own end-to-end marketing execution process, continuously reviewing for areas of optimization and proposing solutions that can increase speed to market and asset accuracy.• Build and maintain key partnerships with cross-functional partners (Client Marketing, Product, Sales, Lifecycle Marketing, etc.).• Partner with marketing & product analytics to develop execution framework to identify product marketing's incremental impact and refinement opportunities against key performance indicators.• Mana*** posting & updating program materials to internal and external sites (Sharepoint, DAM, website, etc).• Serve as marketing collateral key day-to-day point of contact between sales, analytics, legal, compliance, digital, and other teams.• Mana*** a***ncy relationships with focus on driving efficiency & effectiveness of delivery. Light copywriting may be required.• Perform other duties and special projects as assigned.
Minimum Requirements:• Bachelor's Degree and 3 years of marketing experience OR High School Diploma/***D with 7 years of marketing experience with understanding of marketing analytics, customer journeys, and product marketing.• 2 years of Marketing execution experience with a focus on managing a***ncies and efficiently synthesizing multiple perspectives into a singular output.• Autonomous project mana***ment skills managing complex initiatives with strong attention to detail.• Strong communication, organizational and problem-solving skills with a demonstrated ability to drive business forward in an ambiguous environment while balancing competing priorities.
Desired Qualifications:• Healthcare, Financial Services, or other highly-regulated industry marketing experience in which Legal and Compliance plays a lar*** partnership role.• Collaborative team player able to interact effectively with key cross-functional partners.• Demonstrated autonomous project mana***ment skills with focus on process improvement and milestone alignment.• Direct Mail & Digital Marketing experience.• Adobe Workfront Experience.• Interest and aptitude for Brand Development/Strategy and Analytics (Segmentation, Tar***ting, ROI prioritization)
Must Have: experience work with and managing a***ncies. Strong marketing analytics and customer journey.
Job Description:
Overview:The Product Marketing Specialist plays a strategic role in the Go-to-Market (GTM) team by leveraging Product, Features, Channels, and Capabilities (PFCCs) platform-centric positioning and messaging to configure foundational assets that enable our Platform Sales & Client Marketing teams. You will support in driving usa*** and adoption of our PFCCs by leading day-to-day creative needs and campaign execution, and deriving data-driven insights to drive incremental impact against Key Performance Indicators and meet quality assurance standards.
You will work cross-functionally with platform leaders, other GTM team members, product and sales mana***rs, leveraging strong influencing skills. You should be obsessed with developing and tracking performance to identify program effectiveness.
For this role, you must be a quantitative and creative thinker who thrives in ambiguous environments. You should be familiar with marketing tactics, measuring incremental impact, partnering with cross-functional stakeholders, and communicating the benefits of new technologies.
Responsibilities:• Configure foundational marketing assets by leveraging platform-specific positioning and messaging with a focus on deriving data-driven insights and driving asset delivery for market launch.• Own end-to-end marketing execution process, continuously reviewing for areas of optimization and proposing solutions that can increase speed to market and asset accuracy.• Build and maintain key partnerships with cross-functional partners (Client Marketing, Product, Sales, Lifecycle Marketing, etc.).• Partner with marketing & product analytics to develop execution framework to identify product marketing's incremental impact and refinement opportunities against key performance indicators.• Mana*** posting & updating program materials to internal and external sites (Sharepoint, DAM, website, etc).• Serve as marketing collateral key day-to-day point of contact between sales, analytics, legal, compliance, digital, and other teams.• Mana*** a***ncy relationships with focus on driving efficiency & effectiveness of delivery. Light copywriting may be required.• Perform other duties and special projects as assigned.
Minimum Requirements:• Bachelor's Degree and 3 years of marketing experience OR High School Diploma/***D with 7 years of marketing experience with understanding of marketing analytics, customer journeys, and product marketing.• 2 years of Marketing execution experience with a focus on managing a***ncies and efficiently synthesizing multiple perspectives into a singular output.• Autonomous project mana***ment skills managing complex initiatives with strong attention to detail.• Strong communication, organizational and problem-solving skills with a demonstrated ability to drive business forward in an ambiguous environment while balancing competing priorities.
Desired Qualifications:• Healthcare, Financial Services, or other highly-regulated industry marketing experience in which Legal and Compliance plays a lar*** partnership role.• Collaborative team player able to interact effectively with key cross-functional partners.• Demonstrated autonomous project mana***ment skills with focus on process improvement and milestone alignment.• Direct Mail & Digital Marketing experience.• Adobe Workfront Experience.• Interest and aptitude for Brand Development/Strategy and Analytics (Segmentation, Tar***ting, ROI prioritization)