Publicis Groupe
Vice President Group Director, Media Investment
Publicis Groupe, Chicago, Illinois, United States, 60290
Vice President Group Director, Media Investment
Full-timePresent in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.”
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.As
VP/Group Director, Video , you will provide investment leadership across paid Video channels, both nationally and locally, including TV, CTV and Addressable TV. In this role, you will manage the Video investment team to ensure a consistent go-to-market approach and create synergies with our media strategy to exceed campaign KPIs.To help with this, we’re looking for an outstanding
VP/Group Director
– someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple Video channels for a new piece of CPG business.Sound like you? Read on.We are seeking a leader who will bring an innovative approach to buying, endless curiosity to identify new opportunities and an ability to achieve value through strong partner negotiation. You will be able to speak fluently to channel buying tactics; often acting as a representative of the full media investment team to clients and the marketplace.Day to day your role includes:Manage, optimize, and expand programs for all video channels to maximize the profitability of the marketing spend.Oversee the work of a team, managing workflow and providing strategic guidance and oversight. Responsible for overseeing client performance & delivery across the portfolio of their brands.Operate as a connective tissue with internal agency capabilities to ensure that all relevant teams are aware of media investment details and have a central point of contact to represent the broader investment portfolio.Speak fluently to multiple Video channels – Linear, Streaming & Addressable.Act as primary point of contact for agency/holding company tools and offerings that bring immediate value to the client.Leverage historic analytics/performance to validate investment strategies, inform tactical decisions and exhibit ongoing willingness to optimize performance for campaign success.Work alongside client partners to determine how best to spend their media dollars to drive outcomes.Bring innovative solutions and out of the box thinking to partners and clients.Work within teams to troubleshoot and quickly problem solve campaign management issues as they arise, as well as effectively communicate issues with clients.Manage and maintain relationships with internal practice leads and full investment team (up to 15+ people).Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.This position reports to the SVP, Investments.Minimum Requirements:12+ years of media planning and buying experience, with a strong focus on performance media.Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent.Analytical Video background – comfort with data and numbers.6+ years of people managing experience, overseeing five or more reports in an account management/client services team.Deep industry relationships with TV networks, streaming partners and other publishers.Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients.Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others.Able to package, merchandise, and sell in concepts and new opportunities.Strategic thinking and able to see the bigger picture.Self-starter with ability to work independently and in a collaborative team setting.Got what it takes? We’d love to hear from you.
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Full-timePresent in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.”
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.As
VP/Group Director, Video , you will provide investment leadership across paid Video channels, both nationally and locally, including TV, CTV and Addressable TV. In this role, you will manage the Video investment team to ensure a consistent go-to-market approach and create synergies with our media strategy to exceed campaign KPIs.To help with this, we’re looking for an outstanding
VP/Group Director
– someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple Video channels for a new piece of CPG business.Sound like you? Read on.We are seeking a leader who will bring an innovative approach to buying, endless curiosity to identify new opportunities and an ability to achieve value through strong partner negotiation. You will be able to speak fluently to channel buying tactics; often acting as a representative of the full media investment team to clients and the marketplace.Day to day your role includes:Manage, optimize, and expand programs for all video channels to maximize the profitability of the marketing spend.Oversee the work of a team, managing workflow and providing strategic guidance and oversight. Responsible for overseeing client performance & delivery across the portfolio of their brands.Operate as a connective tissue with internal agency capabilities to ensure that all relevant teams are aware of media investment details and have a central point of contact to represent the broader investment portfolio.Speak fluently to multiple Video channels – Linear, Streaming & Addressable.Act as primary point of contact for agency/holding company tools and offerings that bring immediate value to the client.Leverage historic analytics/performance to validate investment strategies, inform tactical decisions and exhibit ongoing willingness to optimize performance for campaign success.Work alongside client partners to determine how best to spend their media dollars to drive outcomes.Bring innovative solutions and out of the box thinking to partners and clients.Work within teams to troubleshoot and quickly problem solve campaign management issues as they arise, as well as effectively communicate issues with clients.Manage and maintain relationships with internal practice leads and full investment team (up to 15+ people).Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.This position reports to the SVP, Investments.Minimum Requirements:12+ years of media planning and buying experience, with a strong focus on performance media.Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent.Analytical Video background – comfort with data and numbers.6+ years of people managing experience, overseeing five or more reports in an account management/client services team.Deep industry relationships with TV networks, streaming partners and other publishers.Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients.Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others.Able to package, merchandise, and sell in concepts and new opportunities.Strategic thinking and able to see the bigger picture.Self-starter with ability to work independently and in a collaborative team setting.Got what it takes? We’d love to hear from you.
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