NBCUniversal
Associate Manager, Omnichannel Retail Marketing
NBCUniversal, Universal City, California, United States, 91608
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion (https://www.nbcuniversal.com/diversity-equity-inclusion) initiatives, coupled with our Corporate Social Responsibility (https://www.nbcuniversal.com/csr) work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
Universal Products & Experiences Overview:
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/
Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.
It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.
Responsibilities
The Associate Manager OmniChannel Retail Marketing focuses on Marketing and Development activity to support the marketing of Consumer Products from Universal Pictures theatrical releases and NBC Television programs that maximizes sell-in and sell-through at retail. Develops retail strategies in partnership with retailers by defining the right media mix to amplify campaign messages while driving sales.
The focus of the position is to deliver significant retail marketing, media value and promotional activity incorporating all NBCUniversal business units (consumer products, promotions, home entertainment, and TV properties) to support CP sales Online and in-store at key accounts.
This role will work closely with Consumer Products to help deliver revenue through marketing and placement of product online and in-store at key accounts.
Retail accounts include growth channels including Specialty, Grocery, Club, Value, Home Improvement, Off-Price, and Drug.
Direct Responsibilities
Retail responsibilities: Growth Channels (Specialty, Grocery, Club, Value, Home Improvement, Off-Price, Drug).
Own the CP retail marketing strategies in support of initiatives within NBCUniversal’s portfolio for the Growth Channel business.
Develop omni-channel campaigns (digital, social, in-store, etc.) that drive consumer demand and meaningful ROI/product sales.
Manage campaign development process including any campaign ideation/concepting/brainstorming, pitching or the sell-in of ideas internally/externally, along with all creative execution.
Manage contributions to various initiatives such as executive retail meetings, pitch decks, postmortems, asset development and PR support requests.
Responsible for asset sharing to external licensees/partners, contract support where needed and gathering product needs, and liaison between internal stakeholders to gather presentation materials.
Serve as primary point of contact for all things NBCU with retailer marketing & media teams.
Partner with Retail Marketing counterpart/Retail Sales to define retail differentiators across product exclusives, program themes, and marketing elements to provide meaningful distinction at accounts.
Manage planning and collaboration with internal/external stakeholders, including licensee marketing teams and agencies, on campaign amplification and budget planning.
Manage retail marketing budget for growth channel accounts inclusive of generating PO’s and invoice processing
Consistently educate on merchandise strategies/products to inform marketing campaign direction and development.
Conduct ongoing market trend analysis (internal and external) influencing marketing planning.
Must be willing and able to travel, sometimes on short notice.
This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website.
Salary range: $60,000 - $75,000
Requirements
3 plus years of retail, marketing, promotions or packaged goods experience with significant experience creating large scale programs
Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods, home entertainment, and consumer products
Strong pitching and negotiating skills with the demonstrated ability to close large deals
Must have excellent communication and interpersonal skills
Ability to collaborate and communicate effectively and consistently with supervisor, UP&E colleagues and cross-divisional stakeholders
Desired Characteristics
Creative thinker
Existing retail mindset and understanding of licensing/retail execution
Well versed in digital, ecomm/social commerce
Excellent collaborator, team player
Personable and outgoing personality
Proactive and resourceful
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
NBCUniversal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation,
marital status, pregnancy, veteran status, membership in the uniformed services,
genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories,
or arrest or conviction records, in a manner consistent with relevant legal
requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring
Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran, you have the
right to request a reasonable accommodation if you are unable or limited in your
ability to use or access nbcunicareers.com as a result of your disability. You can
request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion (https://www.nbcuniversal.com/diversity-equity-inclusion) initiatives, coupled with our Corporate Social Responsibility (https://www.nbcuniversal.com/csr) work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
Universal Products & Experiences Overview:
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/
Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.
It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.
Responsibilities
The Associate Manager OmniChannel Retail Marketing focuses on Marketing and Development activity to support the marketing of Consumer Products from Universal Pictures theatrical releases and NBC Television programs that maximizes sell-in and sell-through at retail. Develops retail strategies in partnership with retailers by defining the right media mix to amplify campaign messages while driving sales.
The focus of the position is to deliver significant retail marketing, media value and promotional activity incorporating all NBCUniversal business units (consumer products, promotions, home entertainment, and TV properties) to support CP sales Online and in-store at key accounts.
This role will work closely with Consumer Products to help deliver revenue through marketing and placement of product online and in-store at key accounts.
Retail accounts include growth channels including Specialty, Grocery, Club, Value, Home Improvement, Off-Price, and Drug.
Direct Responsibilities
Retail responsibilities: Growth Channels (Specialty, Grocery, Club, Value, Home Improvement, Off-Price, Drug).
Own the CP retail marketing strategies in support of initiatives within NBCUniversal’s portfolio for the Growth Channel business.
Develop omni-channel campaigns (digital, social, in-store, etc.) that drive consumer demand and meaningful ROI/product sales.
Manage campaign development process including any campaign ideation/concepting/brainstorming, pitching or the sell-in of ideas internally/externally, along with all creative execution.
Manage contributions to various initiatives such as executive retail meetings, pitch decks, postmortems, asset development and PR support requests.
Responsible for asset sharing to external licensees/partners, contract support where needed and gathering product needs, and liaison between internal stakeholders to gather presentation materials.
Serve as primary point of contact for all things NBCU with retailer marketing & media teams.
Partner with Retail Marketing counterpart/Retail Sales to define retail differentiators across product exclusives, program themes, and marketing elements to provide meaningful distinction at accounts.
Manage planning and collaboration with internal/external stakeholders, including licensee marketing teams and agencies, on campaign amplification and budget planning.
Manage retail marketing budget for growth channel accounts inclusive of generating PO’s and invoice processing
Consistently educate on merchandise strategies/products to inform marketing campaign direction and development.
Conduct ongoing market trend analysis (internal and external) influencing marketing planning.
Must be willing and able to travel, sometimes on short notice.
This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website.
Salary range: $60,000 - $75,000
Requirements
3 plus years of retail, marketing, promotions or packaged goods experience with significant experience creating large scale programs
Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods, home entertainment, and consumer products
Strong pitching and negotiating skills with the demonstrated ability to close large deals
Must have excellent communication and interpersonal skills
Ability to collaborate and communicate effectively and consistently with supervisor, UP&E colleagues and cross-divisional stakeholders
Desired Characteristics
Creative thinker
Existing retail mindset and understanding of licensing/retail execution
Well versed in digital, ecomm/social commerce
Excellent collaborator, team player
Personable and outgoing personality
Proactive and resourceful
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
NBCUniversal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation,
marital status, pregnancy, veteran status, membership in the uniformed services,
genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories,
or arrest or conviction records, in a manner consistent with relevant legal
requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring
Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran, you have the
right to request a reasonable accommodation if you are unable or limited in your
ability to use or access nbcunicareers.com as a result of your disability. You can
request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.