Intuit
Senior Marketing Manager
Intuit, Atlanta, Georgia, United States, 30349
Intuit Senior Marketing Manager Atlanta , Georgia Apply Now
Come join the Sales Marketing and Enablement team as a Senior Marketing Manager driving the growth of QuickBooks products through Outbound Marketing and Sales Innovation. The primary responsibility of the role is to design, develop, test and iterate on the Outbound Sales Marketing Strategy. You will partner closely with our sales and marketing teams, as well as with our segment, channel, and product partners to deliver awesome experiences for customers throughout the demand waterfall.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.What you'll bringMarketing professional with minimum of 8 years of marketing experience leading marketing initiatives and cross-functional execution1-2 years of experience in Outbound Sales Marketing and Lead Management a plusMBA desired, BA / BS required with related work experience in marketing and/or salesTeam player: Proven experience and passion to facilitate relationships and collaborate across other channels and segments of the businessProject Management: Demonstrate effective project management skills that drives execution cross-functionallyExperience with direct sales organizations, Salesforce.com/Eloqua (or similar CRM and Marketing Automation)Customer-obsessed. Listens to customers, champions their success, and makes decisions that benefit the customer and the entire Intuit portfolio, not just the Sales Marketing ChannelStrong use of segmentation and targeting to drive awesome customer experiencesInfluences across teams, consistently communicates and influences across all levels up to Executive to achieve resultsExcellent verbal, written, visual/presentation and interpersonal communication skillsExperience with small businesses a plusHow you will leadDevelop Marketing Campaigns: Oversee strategy and develop best in class marketing campaigns that will drive awareness and consideration for our Mid-Market offeringsOptimize existing Outbound Campaigns: Optimize engagement and conversion rates through the development of a continuous test and learn programDevelop Sales Ready Content: Enable the sales teams and drive awareness of small business offerings with customer contentCommunicate and Influence Across the Organization: Influence and evangelize the lead marketing strategy across the QuickBooks ecosystem, working cross-functionally and develop highly effective relationships with partnersCadence Marketing: Design sales contact strategies and email content for agents to drive sales conversion of new and existing customersStay Connected: Domestic travel (10%) required so that you can stay connected with the sales teams (Boise ID, Tucson AZ, Plano TX)EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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Come join the Sales Marketing and Enablement team as a Senior Marketing Manager driving the growth of QuickBooks products through Outbound Marketing and Sales Innovation. The primary responsibility of the role is to design, develop, test and iterate on the Outbound Sales Marketing Strategy. You will partner closely with our sales and marketing teams, as well as with our segment, channel, and product partners to deliver awesome experiences for customers throughout the demand waterfall.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.What you'll bringMarketing professional with minimum of 8 years of marketing experience leading marketing initiatives and cross-functional execution1-2 years of experience in Outbound Sales Marketing and Lead Management a plusMBA desired, BA / BS required with related work experience in marketing and/or salesTeam player: Proven experience and passion to facilitate relationships and collaborate across other channels and segments of the businessProject Management: Demonstrate effective project management skills that drives execution cross-functionallyExperience with direct sales organizations, Salesforce.com/Eloqua (or similar CRM and Marketing Automation)Customer-obsessed. Listens to customers, champions their success, and makes decisions that benefit the customer and the entire Intuit portfolio, not just the Sales Marketing ChannelStrong use of segmentation and targeting to drive awesome customer experiencesInfluences across teams, consistently communicates and influences across all levels up to Executive to achieve resultsExcellent verbal, written, visual/presentation and interpersonal communication skillsExperience with small businesses a plusHow you will leadDevelop Marketing Campaigns: Oversee strategy and develop best in class marketing campaigns that will drive awareness and consideration for our Mid-Market offeringsOptimize existing Outbound Campaigns: Optimize engagement and conversion rates through the development of a continuous test and learn programDevelop Sales Ready Content: Enable the sales teams and drive awareness of small business offerings with customer contentCommunicate and Influence Across the Organization: Influence and evangelize the lead marketing strategy across the QuickBooks ecosystem, working cross-functionally and develop highly effective relationships with partnersCadence Marketing: Design sales contact strategies and email content for agents to drive sales conversion of new and existing customersStay Connected: Domestic travel (10%) required so that you can stay connected with the sales teams (Boise ID, Tucson AZ, Plano TX)EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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