PCORI Evaluation Group
Senior Specialist, Social and Digital Media Washington, DC
PCORI Evaluation Group, Washington, District of Columbia, us, 20022
About Us
Do you have the skills to fill this role Read the complete details below, and make your application today.The Patient-Centered Outcomes Research Institute (PCORI) is an independent nonprofit organization authorized by Congress in 2010. Its mission is to fund research that will provide patients, their caregivers and clinicians with the evidence-based information needed to make better-informed healthcare decisions. PCORI is committed to continually seeking input from a broad range of stakeholders to guide its work.
Position Summary
Reporting to the Senior Manager of Integrated Communications, the Senior Specialist for Social Media is responsible for developing and managing PCORI’s social media presence to amplify PCORI’s work and thought leadership, deepen engagement and increase brand awareness. The role involves developing and executing comprehensive social media strategies, creating accurate and compelling content, developing and implementing social media campaigns, managing multiple social media channels and fostering engagement. Additionally, the specialist will create and maintain visual assets and analyze data to measure campaign effectiveness and shape future strategies. This position requires a blend of creative, strategic and analytical skills to effectively promote PCORI's work and impact across digital platforms.
Duties and Responsibilities
Collaborate with colleagues to develop, implement and maintain a comprehensive social media strategy to promote PCORI’s funding opportunities, disseminate funded research results, enhance stakeholder engagement and increase visibility of PCORI news, events and offerings across various social media platforms.
Develop and implement strategies to foster community engagement on PCORI’s social media platforms.
Coordinate with internal and external stakeholders, including PCORI Ambassadors and Advisory Panel Members, to advance outreach and communication goals.
Produce and disseminate compelling content daily across all PCORI social media channels.
Collaborate with the design team to create visually impactful, on-brand social media assets.
Conduct daily social media monitoring and regular reporting on relevant mentions of PCORI.
Develop and maintain a comprehensive social media content calendar.
Generate in-depth monthly analytics reports and use insights to inform and refine social media strategies. Compile and report on month-over-month and year-over-year data to inform strategy.
Provide strategy and daily support for PCORI executive leadership’s social media presence.
Identify and manage appropriate online advertising opportunities.
Create, manage, optimize and report on paid social media campaigns. Manage paid social expenses.
Create and maintain social media documentation.
Plan and execute live social media events, providing post-event results and effectiveness reports.
Stay current on industry trends, best practices and emerging platforms. Provide internal social media thought leadership.
Stay informed about changes in platform algorithms and adjust strategies accordingly. Monitor and assess changes to existing platforms or newly emerging platforms and provide recommendations.
Incumbent(s) in this position may be required to perform other duties and special assignments not specifically stated above.
Statements outlined in this section are designated as essential job functions in accordance with the Americans with Disabilities Act of 1990.
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Do you have the skills to fill this role Read the complete details below, and make your application today.The Patient-Centered Outcomes Research Institute (PCORI) is an independent nonprofit organization authorized by Congress in 2010. Its mission is to fund research that will provide patients, their caregivers and clinicians with the evidence-based information needed to make better-informed healthcare decisions. PCORI is committed to continually seeking input from a broad range of stakeholders to guide its work.
Position Summary
Reporting to the Senior Manager of Integrated Communications, the Senior Specialist for Social Media is responsible for developing and managing PCORI’s social media presence to amplify PCORI’s work and thought leadership, deepen engagement and increase brand awareness. The role involves developing and executing comprehensive social media strategies, creating accurate and compelling content, developing and implementing social media campaigns, managing multiple social media channels and fostering engagement. Additionally, the specialist will create and maintain visual assets and analyze data to measure campaign effectiveness and shape future strategies. This position requires a blend of creative, strategic and analytical skills to effectively promote PCORI's work and impact across digital platforms.
Duties and Responsibilities
Collaborate with colleagues to develop, implement and maintain a comprehensive social media strategy to promote PCORI’s funding opportunities, disseminate funded research results, enhance stakeholder engagement and increase visibility of PCORI news, events and offerings across various social media platforms.
Develop and implement strategies to foster community engagement on PCORI’s social media platforms.
Coordinate with internal and external stakeholders, including PCORI Ambassadors and Advisory Panel Members, to advance outreach and communication goals.
Produce and disseminate compelling content daily across all PCORI social media channels.
Collaborate with the design team to create visually impactful, on-brand social media assets.
Conduct daily social media monitoring and regular reporting on relevant mentions of PCORI.
Develop and maintain a comprehensive social media content calendar.
Generate in-depth monthly analytics reports and use insights to inform and refine social media strategies. Compile and report on month-over-month and year-over-year data to inform strategy.
Provide strategy and daily support for PCORI executive leadership’s social media presence.
Identify and manage appropriate online advertising opportunities.
Create, manage, optimize and report on paid social media campaigns. Manage paid social expenses.
Create and maintain social media documentation.
Plan and execute live social media events, providing post-event results and effectiveness reports.
Stay current on industry trends, best practices and emerging platforms. Provide internal social media thought leadership.
Stay informed about changes in platform algorithms and adjust strategies accordingly. Monitor and assess changes to existing platforms or newly emerging platforms and provide recommendations.
Incumbent(s) in this position may be required to perform other duties and special assignments not specifically stated above.
Statements outlined in this section are designated as essential job functions in accordance with the Americans with Disabilities Act of 1990.
#J-18808-Ljbffr