PCORI
Senior Specialist, Social and Digital Media
PCORI, Washington, District of Columbia, us, 20022
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.
Senior Specialist, Social and Digital Media
LinkedInTwitterEmailMessageShare
Post Date7/24/2024
Job Location1333 New Hampshire Avenue, NW, Washington, District of Columbia
About Us
The Patient-Centered Outcomes Research Institute (PCORI) is an independent nonprofit organization authorized by Congress in 2010. Its mission is to fund research that will provide patients, their caregivers and clinicians with the evidence-based information needed to make better-informed healthcare decisions. PCORI is committed to continually seeking input from a broad range of stakeholders to guide its work.
Position Summary
Reporting to the Senior Manager of Integrated Communications, the Senior Specialist for Social Media is responsible for developing and managing PCORI's social media presence to amplify PCORI's work and thought leadership, deepen engagement and increase brand awareness. The role involves developing and executing comprehensive social media strategies, creating accurate and compelling content, developing and implementing social media campaigns, managing multiple social media channels and fostering engagement. Additionally, the specialist will create and maintain visual assets and analyze data to measure campaign effectiveness and shape future strategies. This position requires a blend of creative, strategic and analytical skills to effectively promote PCORI's work and impact across digital platforms.
Duties and Responsibilities
*Collaborate with colleagues to develop, implement and maintain a comprehensive social media strategy. This strategy will aim to promote PCORI's funding opportunities, disseminate funded research results, enhance stakeholder engagement and increase visibility of PCORI news, events and offerings, across various social media platforms.
*Develop and implement strategies to foster community engagement on PCORI's social media platforms.
*Coordinate with internal and external stakeholders to include PCORI Ambassadors and Advisory Panel Members to advance outreach and communication goals.
*Produce and disseminate compelling content daily across all PCORI social media channels.
*Collaborate with the design team to create visually impactful, on brand, social media assets.
*Conduct daily social media monitoring and regular reporting on relevant mentions of PCORI.
*Develop and maintain a comprehensive social media content calendar.
*Generate in-depth monthly analytics reports and use insights to inform and refine social media strategies. Compile and report on month-over-month and year-over-year data to inform strategy.
*Provide strategy and daily support for PCORI executive leadership's social media presence.
*Identify and manage appropriate online advertising opportunities.
*Create, manage, optimize and report on paid social media campaigns. Manage paid social expenses.
*Create and maintain social media documentation.
*Plan and execute live social media events, providing post-event results and effectiveness reports.
*Stay current on industry trends, best practices and emerging platforms. Provide internal social media thought leadership.
*Stay informed about changes in platform algorithms and adjust strategies accordingly. Monitor and assess changes to existing platforms or newly emerging platforms and provide recommendations.
Incumbent(s) in this position may be required to perform other duties and special assignments not specifically stated above.
Statements outlined in this section are designated as essential job functions in accordance with the Americans with Disabilities Act of 1990.
Required Skills
7+ years managing organic and paid social media campaigns on Meta, X and/or LinkedIn.
7+ years managing social media brand accounts in a professional setting.
3+ years of professional experience working with Adobe Creative Suite.
5+ years of experience developing social media analytics reports.
Excellent organizational and project management skills.
Ability to work both independently and collaboratively.
Exceptional written and oral communication skills.
Superior attention to detail.
Ability to perform well in a team environment, manage multiple deadline-driven projects and collaborate effectively with colleagues.
Working proficiency in Microsoft Office.
Working proficiency in Hootsuite, TweetDeck, SproutSocial and/or other social media listening tools.
Required Experience
Bachelor's degree, or a combination of education and requisite experience required. Specialization in communications, health, health policy or public health, digital communications and marketing or related field strongly preferred.
Salary Range: $86,317 - $107,896
The above range represents the salary or hourly pay range expected for the position; however, final offers are based on several factors such as the position's responsibilities; the candidate's experience, education, and skills; location; travel required; and current market conditions.
Subject to the terms and conditions of the applicable plans then in effect, eligible employees may participate in PCORI-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee's eligible dependents.
PCORI recommends all members of the PCORI workforce adhere to the CDC recommendations regarding staying up to date on COVID-19 vaccination.
Conflict of Interest.
PCORI wants to ensure that prospective employees are aware of its conflict-of-interest policies so that employment deliberations take into consideration this aspect of PCORI employment. PCORI requires all PCORI employees to disclose upon commencement of their employment and on an annual basis all individual and close relatives financial, business, and personal association with the potential to bias or that have the appearance of biasing one's decisions relating to PCORI. All disclosures made by employees are made publicly available on PCORI's website. Disclosures must include all financial, business, and personal associations with any health or healthcare-related organizations. Disclosures should include all associations with any other organizations that have the potential to bias or that have the appearance of biasing one's decisions relating to PCORI, including but not limited to vendors or other third parties with whom PCORI has a contract or that PCORI has funded. For more information, please visit PCORI-Conflict-of-Interest-Policies-Outside-Employment-Policy.pdf
PCORI conducts background checks on all applicants.
PCORI's Commitment to Diversity, Equity, and Inclusion:
PCORI is an equal opportunity employer committed to diversity both internal and external to the workplace. You can learn more about our commitment to diversity, equity, and inclusion here. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law.
#LI - VL1
#LI-Hybrid
Tracking Code1421-858
#J-18808-Ljbffr
Senior Specialist, Social and Digital Media
LinkedInTwitterEmailMessageShare
Post Date7/24/2024
Job Location1333 New Hampshire Avenue, NW, Washington, District of Columbia
About Us
The Patient-Centered Outcomes Research Institute (PCORI) is an independent nonprofit organization authorized by Congress in 2010. Its mission is to fund research that will provide patients, their caregivers and clinicians with the evidence-based information needed to make better-informed healthcare decisions. PCORI is committed to continually seeking input from a broad range of stakeholders to guide its work.
Position Summary
Reporting to the Senior Manager of Integrated Communications, the Senior Specialist for Social Media is responsible for developing and managing PCORI's social media presence to amplify PCORI's work and thought leadership, deepen engagement and increase brand awareness. The role involves developing and executing comprehensive social media strategies, creating accurate and compelling content, developing and implementing social media campaigns, managing multiple social media channels and fostering engagement. Additionally, the specialist will create and maintain visual assets and analyze data to measure campaign effectiveness and shape future strategies. This position requires a blend of creative, strategic and analytical skills to effectively promote PCORI's work and impact across digital platforms.
Duties and Responsibilities
*Collaborate with colleagues to develop, implement and maintain a comprehensive social media strategy. This strategy will aim to promote PCORI's funding opportunities, disseminate funded research results, enhance stakeholder engagement and increase visibility of PCORI news, events and offerings, across various social media platforms.
*Develop and implement strategies to foster community engagement on PCORI's social media platforms.
*Coordinate with internal and external stakeholders to include PCORI Ambassadors and Advisory Panel Members to advance outreach and communication goals.
*Produce and disseminate compelling content daily across all PCORI social media channels.
*Collaborate with the design team to create visually impactful, on brand, social media assets.
*Conduct daily social media monitoring and regular reporting on relevant mentions of PCORI.
*Develop and maintain a comprehensive social media content calendar.
*Generate in-depth monthly analytics reports and use insights to inform and refine social media strategies. Compile and report on month-over-month and year-over-year data to inform strategy.
*Provide strategy and daily support for PCORI executive leadership's social media presence.
*Identify and manage appropriate online advertising opportunities.
*Create, manage, optimize and report on paid social media campaigns. Manage paid social expenses.
*Create and maintain social media documentation.
*Plan and execute live social media events, providing post-event results and effectiveness reports.
*Stay current on industry trends, best practices and emerging platforms. Provide internal social media thought leadership.
*Stay informed about changes in platform algorithms and adjust strategies accordingly. Monitor and assess changes to existing platforms or newly emerging platforms and provide recommendations.
Incumbent(s) in this position may be required to perform other duties and special assignments not specifically stated above.
Statements outlined in this section are designated as essential job functions in accordance with the Americans with Disabilities Act of 1990.
Required Skills
7+ years managing organic and paid social media campaigns on Meta, X and/or LinkedIn.
7+ years managing social media brand accounts in a professional setting.
3+ years of professional experience working with Adobe Creative Suite.
5+ years of experience developing social media analytics reports.
Excellent organizational and project management skills.
Ability to work both independently and collaboratively.
Exceptional written and oral communication skills.
Superior attention to detail.
Ability to perform well in a team environment, manage multiple deadline-driven projects and collaborate effectively with colleagues.
Working proficiency in Microsoft Office.
Working proficiency in Hootsuite, TweetDeck, SproutSocial and/or other social media listening tools.
Required Experience
Bachelor's degree, or a combination of education and requisite experience required. Specialization in communications, health, health policy or public health, digital communications and marketing or related field strongly preferred.
Salary Range: $86,317 - $107,896
The above range represents the salary or hourly pay range expected for the position; however, final offers are based on several factors such as the position's responsibilities; the candidate's experience, education, and skills; location; travel required; and current market conditions.
Subject to the terms and conditions of the applicable plans then in effect, eligible employees may participate in PCORI-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee's eligible dependents.
PCORI recommends all members of the PCORI workforce adhere to the CDC recommendations regarding staying up to date on COVID-19 vaccination.
Conflict of Interest.
PCORI wants to ensure that prospective employees are aware of its conflict-of-interest policies so that employment deliberations take into consideration this aspect of PCORI employment. PCORI requires all PCORI employees to disclose upon commencement of their employment and on an annual basis all individual and close relatives financial, business, and personal association with the potential to bias or that have the appearance of biasing one's decisions relating to PCORI. All disclosures made by employees are made publicly available on PCORI's website. Disclosures must include all financial, business, and personal associations with any health or healthcare-related organizations. Disclosures should include all associations with any other organizations that have the potential to bias or that have the appearance of biasing one's decisions relating to PCORI, including but not limited to vendors or other third parties with whom PCORI has a contract or that PCORI has funded. For more information, please visit PCORI-Conflict-of-Interest-Policies-Outside-Employment-Policy.pdf
PCORI conducts background checks on all applicants.
PCORI's Commitment to Diversity, Equity, and Inclusion:
PCORI is an equal opportunity employer committed to diversity both internal and external to the workplace. You can learn more about our commitment to diversity, equity, and inclusion here. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law.
#LI - VL1
#LI-Hybrid
Tracking Code1421-858
#J-18808-Ljbffr