Vice President of Marketing

Vice President of MarketingAbout the CompanyGlobally-recognized spirits companyIndustryFood & BeveragesTypePrivately HeldFounded2011Employees501-1000About the RoleThe Company is seeking a Vice President of Marketing for a global brand with a rich heritage in crafting premium spirits. The successful candidate will be responsible for leading the development and implementation of a compelling and focused brand strategy that delivers exceptional in-market performance and strengthens global brand equity. This role requires a strategic thinker with a proven track record in consumer insights, brand strategy, and business analytics, capable of driving the brand's growth through innovative and culturally relevant marketing. The VP will also be tasked with nurturing the brand's DNA and founder's vision, ensuring that authentic brand experiences and communication platforms resonate with consumers across different markets. Strong leadership, talent development, and the ability to work with cross-functional teams to integrate marketing strategy with commercial goals are essential. Candidates for the VP of Marketing position should have a minimum of 15 years of consumer marketing experience, with a preference for those with a background in global CPG, luxury brands, or spirits. A business degree is required, with an MBA being preferred. The role demands a leader with strong commercial and financial acumen, capable of managing a complex brand portfolio and driving sustainable, profitable growth. The VP will be expected to build and coach effective teams, and experience in leading diverse, global teams is a plus. Key qualifications include a proven ability to influence and build productive relationships, a passion for consumer and market insights, and a commitment to bringing new thinking and ideas to accelerate brand growth.Hiring Manager TitleManaging Director of the Brand HouseTravel PercentLess than 10%FunctionsMarketing