Vice President of International Performance Marketing

Vice President of International Performance MarketingAbout the CompanyLeading fitness franchiseIndustryConsumer GoodsTypePrivately Held, Private Equity-backedFounded2010Employees201-500CategoriesConsumer DiscretionaryHealth & WellnessFitness & Dance FacilitiesHospitalityRecreationSpecialtiesGroup TrainingInterval TrainingHeart-rate Monitored TrainingBusiness ClassificationsE-CommerceB2CAbout the RoleThe Company is seeking a VP of International Performance Marketing to be responsible for the development and execution of strategies that drive the generation of new leads and consumers through both online and offline marketing campaigns. The successful candidate will lead acquisition marketing, strategy management, execution, and optimization across various channels. Key responsibilities include developing and executing digital and direct marketing strategies, demonstrating measurable results, and providing thought leadership in digital marketing. The role also involves defining clear KPIs, managing key agency and media partners, and supporting the creation of audience-first campaign strategies. The VP will be expected to maintain a close partnership with the operations, data, and analytics teams to ensure visibility and impact measurement. Applicants for the VP of International Performance Marketing position at the company should have a Bachelor's degree in marketing or equivalent experience, with a minimum of 10 years in marketing, preferably within a multi-unit or Fortune 500 brand. A strong background in marketing leadership, digital media planning, and buying is essential. The role requires expertise in SEO and SEM, as well as experience with Google, YouTube, and Facebook. The ideal candidate will possess exceptional strategic thinking, problem-solving skills, and the ability to collaborate effectively. They should be an expert in mapping customer journeys, an effective communicator, and have a proven track record of driving measurable results in paid media and social media/influencer strategies.Hiring Manager TitleInternational PresidentTravel PercentLess than 10%FunctionsMarketing