Sanofi Group
Brand Manager, Marketing - Thymoglobulin
Sanofi Group, Bridgewater, New Jersey, us, 08807
Thymoglobulin & Solid Organ Transplant Senior Brand Manager
Location: Bridgewater, NJ or Cambridge, MA (30-40% travel)
About Us
If you would like to join a team with a winning culture and high executional standards – Transplant is the place for you. Do you thrive in an innovative, collaborative, customer-centric environment?
We are responsible for driving the strategy and implementation of THYMOGLOBULIN and Solid Organ Transplantation (SOT) within the Transplant team and are searching for a highly motivated and talented Senior Brand Manager to pave this path forward with us.
We have a track-record of exceeding expectations in regard to both innovation and financial performance. We set high goals and support one another to grow each day. We are relentless because the consequences of the diseases we treat are devastating with high unmet need. If you hold yourself to a high standard and prefer being a part of teams of a similar mindset – join us to help more patients benefit from our medicines.
About You
As a Senior Brand Manager for THYMOGLOBULIN, you have a deep knowledge of SOT and all this unique therapeutic area entails. You are a driven Marketing professional with strong project management and communication skills who is comfortable navigating a matrixed organization to achieve brand objectives. You have experience in working with and managing agencies, developing and rolling out marketing initiatives in the field, as well as navigating internal ways of working such as Medical/Legal/Regulatory review. You are a change agent and have a proven track record of developing and maintaining KOL relationships. You have the ability to gain rapid insight into key issues at the account level and build collaborative coalitions providing solutions that benefit Sanofi, our customers, and our shared patients.
Collaborative, solution-oriented, self-starter, and outcomes-driven are just a few words to describe who you are and how you approach your work. You have a strong patient focus and are excited to learn and driven to grow in your role.
About the Job
This role is within the THYMOGLOBULIN Marketing team and reports to the THYMOGLOBULIN & SOT Brand lead. You will help manage the execution of the THYMOGLOBULIN brand strategy by delivering relevant tactics for HCP-facing use by the field organization. You will need excellent communication and collaboration skills to ensure projects and activities are executed in a timely fashion and remain tethered to field and marketing research insights with the goal of removing barriers to prescribing THYMOGLOBULIN and access to kidney transplantation.
Key Responsibilities:
Collaborate with Brand Team to create new brand messaging and adapt marketing messages to unique customer
Lead execution of HCP non-personal promotion (NPP) strategy to drive brand adoption and brand loyalty
Lead execution of consumer unbranded campaign and media strategy to increase awareness of living donor kidney transplantation and organ donation
Lead and support brand direction to commercial customer-facing teams (ie TNM, KAL, IDN) by enforcing brand strategy and implementing message pull through
Drive asset creation and updates for Commercial field organization that successfully address business opportunities and threats
Identify and analyze impediments to brand performance and guide SOT field teams towards commercial solutions, using data analytics and AI
Collaborate with all Internal and External Stakeholders to build strong partnerships and participate in cross-functional workstreams to develop and execute brand strategy
Keep abreast of latest developments in SOT to maintain clinical fluency and market innovations that will enable Commercial field organization to engage stakeholders in high-value, results-driven conversations
Key Capabilities:
Strong project management skills
Strong analytical and strategic thinking skills
High level of Interpersonal/communication skills
Ability to influence, mobilize and manage a complex set of internal stakeholders and processes.
Team orientation and willingness to go the “extra mile” and work with agility
Qualifications:
Bachelor’s Degree
A minimum of five years of work experience in the SOT market, with experience encompassing one or more of the following: field sales, product marketing, other cross functional leadership role, or medical/clinical background
You should be able to manage multiple complex projects with diverse stakeholders at throughout the organization
Possess strong scientific acumen and ability to effectively articulate complex scientific concepts and data
Excellent communication skills, ability to communicate to audiences of varied sizes and levels, both US and Global
Documented success of demonstrating ability to adapt and change in a shifting environment
Proven track record of working in a complex cross-functional environment with leadership teams which focused on transformation and complex business models
Self-directed and organized with excellent execution and planning skills
Experience with regulatory and the pharmaceutical promotional review process
Preferred Requirements:
Experience in Transplant Immunosuppression or Diabetes specialty preferred
MBA or other relevant advanced degree
Cross-functional leadership experience
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Location: Bridgewater, NJ or Cambridge, MA (30-40% travel)
About Us
If you would like to join a team with a winning culture and high executional standards – Transplant is the place for you. Do you thrive in an innovative, collaborative, customer-centric environment?
We are responsible for driving the strategy and implementation of THYMOGLOBULIN and Solid Organ Transplantation (SOT) within the Transplant team and are searching for a highly motivated and talented Senior Brand Manager to pave this path forward with us.
We have a track-record of exceeding expectations in regard to both innovation and financial performance. We set high goals and support one another to grow each day. We are relentless because the consequences of the diseases we treat are devastating with high unmet need. If you hold yourself to a high standard and prefer being a part of teams of a similar mindset – join us to help more patients benefit from our medicines.
About You
As a Senior Brand Manager for THYMOGLOBULIN, you have a deep knowledge of SOT and all this unique therapeutic area entails. You are a driven Marketing professional with strong project management and communication skills who is comfortable navigating a matrixed organization to achieve brand objectives. You have experience in working with and managing agencies, developing and rolling out marketing initiatives in the field, as well as navigating internal ways of working such as Medical/Legal/Regulatory review. You are a change agent and have a proven track record of developing and maintaining KOL relationships. You have the ability to gain rapid insight into key issues at the account level and build collaborative coalitions providing solutions that benefit Sanofi, our customers, and our shared patients.
Collaborative, solution-oriented, self-starter, and outcomes-driven are just a few words to describe who you are and how you approach your work. You have a strong patient focus and are excited to learn and driven to grow in your role.
About the Job
This role is within the THYMOGLOBULIN Marketing team and reports to the THYMOGLOBULIN & SOT Brand lead. You will help manage the execution of the THYMOGLOBULIN brand strategy by delivering relevant tactics for HCP-facing use by the field organization. You will need excellent communication and collaboration skills to ensure projects and activities are executed in a timely fashion and remain tethered to field and marketing research insights with the goal of removing barriers to prescribing THYMOGLOBULIN and access to kidney transplantation.
Key Responsibilities:
Collaborate with Brand Team to create new brand messaging and adapt marketing messages to unique customer
Lead execution of HCP non-personal promotion (NPP) strategy to drive brand adoption and brand loyalty
Lead execution of consumer unbranded campaign and media strategy to increase awareness of living donor kidney transplantation and organ donation
Lead and support brand direction to commercial customer-facing teams (ie TNM, KAL, IDN) by enforcing brand strategy and implementing message pull through
Drive asset creation and updates for Commercial field organization that successfully address business opportunities and threats
Identify and analyze impediments to brand performance and guide SOT field teams towards commercial solutions, using data analytics and AI
Collaborate with all Internal and External Stakeholders to build strong partnerships and participate in cross-functional workstreams to develop and execute brand strategy
Keep abreast of latest developments in SOT to maintain clinical fluency and market innovations that will enable Commercial field organization to engage stakeholders in high-value, results-driven conversations
Key Capabilities:
Strong project management skills
Strong analytical and strategic thinking skills
High level of Interpersonal/communication skills
Ability to influence, mobilize and manage a complex set of internal stakeholders and processes.
Team orientation and willingness to go the “extra mile” and work with agility
Qualifications:
Bachelor’s Degree
A minimum of five years of work experience in the SOT market, with experience encompassing one or more of the following: field sales, product marketing, other cross functional leadership role, or medical/clinical background
You should be able to manage multiple complex projects with diverse stakeholders at throughout the organization
Possess strong scientific acumen and ability to effectively articulate complex scientific concepts and data
Excellent communication skills, ability to communicate to audiences of varied sizes and levels, both US and Global
Documented success of demonstrating ability to adapt and change in a shifting environment
Proven track record of working in a complex cross-functional environment with leadership teams which focused on transformation and complex business models
Self-directed and organized with excellent execution and planning skills
Experience with regulatory and the pharmaceutical promotional review process
Preferred Requirements:
Experience in Transplant Immunosuppression or Diabetes specialty preferred
MBA or other relevant advanced degree
Cross-functional leadership experience
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.