Medtronic
Director - Brand Marketing, AiBLE
Medtronic, Lafayette, Colorado, United States, 80026
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
Careers that Change Lives
The
Director – Brand Marketing, AiBLE
is responsible for driving the awareness, adoption, and strategic direction and execution of the AiBLE brand. This role collaborates closely with the Cranial and Spinal Technologies (CST) leadership across all functions and regional marketing teams to ensure consistent brand positioning and effective communication across all channels. The AiBLE Marketing Leader plays a pivotal role in market research, stakeholder management, technology evaluation and the successful go-to-market strategy for AiBLE.
A Day in the Life
Responsibilities may include the following and other duties may be assigned.
Broader Brand Support:
Develop and implement immersive customer experiences aligning with AiBLE's vision.
Ensure consistent brand positioning and execution across regions.
Support and inform AiBLE brand architecture, narrative, and value proposition.
Leverage marketing channels to transition towards an omnichannel approach.
Create internal brand experiences and activate employees with AiBLE messaging.
Drive global launch strategies with external agencies.
Develop engaging content, campaigns, and events in collaboration with CST brand leaders.
Participate in strategic decision-making for new products and services.
Contribute to strategic discussions on leveraging AiBLE effectively.
Market Analysis:
Monitor market trends and competitive landscape.
Conduct user interviews to understand customer segments.
Provide insights to development teams on ecosystem gaps and opportunities.
Stakeholder Management:
Ensure a positive stakeholder experience with the right tools, messaging, and support.
Influence senior leaders to drive significant changes and adoption of AiBLE.
Collaborate with business/marketing teams to align AiBLE messaging with business objectives.
Drive enablement through consistent messaging and value proposition communication.
Go-To-Market Strategy:
Lead the global launch of AiBLE, ensuring successful execution in various regions.
Plan and oversee brand, advertising, communications, and digital projects.
Develop and implement go-to-market strategies to drive brand recognition and adoption.
Create stakeholder-specific messaging and integrated brand activation plans.
Measure and optimize brand awareness and adoption post-launch.
Deliverables:
Define team structure, operational mechanisms, and communication strategies.
Establish critical program success metrics and timelines.
Socialize AiBLE's value proposition and ensure alignment with business decisions.
Develop a commercial launch strategy toolkit.
Create customer-specific marketing messages.
Collaborate on marketing materials supporting the AiBLE value proposition.
Must Have: Minimum Requirements
Bachelor's Degree
Minimum of 10 years of relevant experience with 7+ years of program or people managerial experience, or advanced degree with a minimum of 8 years of relevant experience with 7+ years of program or people managerial experience.
Nice to Have
Extensive experience within Spine, Spinal Procedures, Cranial Surgery, and/or associated Enabling Technologies.
Proven leadership and management skills with a focus on strategic and operational activities.
Strong ability to influence senior leaders and manage stakeholder relationships.
Expertise in market analysis, brand management, and go-to-market strategies.
Autonomy in managing a department or small unit with multiple teams.
Significant organizational impact through strategic decisions.
Innovation and complexity management within the business area.
Strong communication and influence skills across functions and businesses.
Leadership and talent management capabilities, including hiring and developing staff.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD):$164,000.00 - $246,000.00
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).This position is eligible for an annual long-term incentive plan.
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page_name=signon&co_num=30601&co_affid=medtronic)
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
At Medtronic, most positions are posted on our career site for 3-7 days.
Welcome to our new Careers Site!
If you applied before July 22nd, please check your email for a notification from us providing you with instructions and a link to set up your new account and retain access to your current activity. If you do not see an email from us, please feel free to proceed with creating a new account.
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
We change lives
. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
We build extraordinary solutions as one team
. With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.
This life-changing career is yours to engineer
. By bringing your ambitious ideas, unique perspective and contributions, you will…
Build
a better future, amplifying your impact on the causes that matter to you and the world
Grow
a career reflective of your passion and abilities
Connect
to a dynamic and inclusive culture that welcomes the challenge of life-long learning
These commitments set our team apart from the rest:
Experiences that put people first
. Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
Life-transforming technologies
. No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.
Better outcomes for our world
. Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.
Insight-driven care
. Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .
For updates on job applications, please go to the candidate login page and sign in to check your application status.
If you need assistance completing your application please email AskHR@medtronic.com
To request removal of your personal information from our systems please email RS.HRCompliance@medtronic.com
A Day in the Life
Careers that Change Lives
The
Director – Brand Marketing, AiBLE
is responsible for driving the awareness, adoption, and strategic direction and execution of the AiBLE brand. This role collaborates closely with the Cranial and Spinal Technologies (CST) leadership across all functions and regional marketing teams to ensure consistent brand positioning and effective communication across all channels. The AiBLE Marketing Leader plays a pivotal role in market research, stakeholder management, technology evaluation and the successful go-to-market strategy for AiBLE.
A Day in the Life
Responsibilities may include the following and other duties may be assigned.
Broader Brand Support:
Develop and implement immersive customer experiences aligning with AiBLE's vision.
Ensure consistent brand positioning and execution across regions.
Support and inform AiBLE brand architecture, narrative, and value proposition.
Leverage marketing channels to transition towards an omnichannel approach.
Create internal brand experiences and activate employees with AiBLE messaging.
Drive global launch strategies with external agencies.
Develop engaging content, campaigns, and events in collaboration with CST brand leaders.
Participate in strategic decision-making for new products and services.
Contribute to strategic discussions on leveraging AiBLE effectively.
Market Analysis:
Monitor market trends and competitive landscape.
Conduct user interviews to understand customer segments.
Provide insights to development teams on ecosystem gaps and opportunities.
Stakeholder Management:
Ensure a positive stakeholder experience with the right tools, messaging, and support.
Influence senior leaders to drive significant changes and adoption of AiBLE.
Collaborate with business/marketing teams to align AiBLE messaging with business objectives.
Drive enablement through consistent messaging and value proposition communication.
Go-To-Market Strategy:
Lead the global launch of AiBLE, ensuring successful execution in various regions.
Plan and oversee brand, advertising, communications, and digital projects.
Develop and implement go-to-market strategies to drive brand recognition and adoption.
Create stakeholder-specific messaging and integrated brand activation plans.
Measure and optimize brand awareness and adoption post-launch.
Deliverables:
Define team structure, operational mechanisms, and communication strategies.
Establish critical program success metrics and timelines.
Socialize AiBLE's value proposition and ensure alignment with business decisions.
Develop a commercial launch strategy toolkit.
Create customer-specific marketing messages.
Collaborate on marketing materials supporting the AiBLE value proposition.
Must Have: Minimum Requirements
Bachelor's Degree
Minimum of 10 years of relevant experience with 7+ years of program or people managerial experience, or advanced degree with a minimum of 8 years of relevant experience with 7+ years of program or people managerial experience.
Nice to Have
Extensive experience within Spine, Spinal Procedures, Cranial Surgery, and/or associated Enabling Technologies.
Proven leadership and management skills with a focus on strategic and operational activities.
Strong ability to influence senior leaders and manage stakeholder relationships.
Expertise in market analysis, brand management, and go-to-market strategies.
Autonomy in managing a department or small unit with multiple teams.
Significant organizational impact through strategic decisions.
Innovation and complexity management within the business area.
Strong communication and influence skills across functions and businesses.
Leadership and talent management capabilities, including hiring and developing staff.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD):$164,000.00 - $246,000.00
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).This position is eligible for an annual long-term incentive plan.
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page_name=signon&co_num=30601&co_affid=medtronic)
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
At Medtronic, most positions are posted on our career site for 3-7 days.
Welcome to our new Careers Site!
If you applied before July 22nd, please check your email for a notification from us providing you with instructions and a link to set up your new account and retain access to your current activity. If you do not see an email from us, please feel free to proceed with creating a new account.
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
We change lives
. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
We build extraordinary solutions as one team
. With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.
This life-changing career is yours to engineer
. By bringing your ambitious ideas, unique perspective and contributions, you will…
Build
a better future, amplifying your impact on the causes that matter to you and the world
Grow
a career reflective of your passion and abilities
Connect
to a dynamic and inclusive culture that welcomes the challenge of life-long learning
These commitments set our team apart from the rest:
Experiences that put people first
. Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
Life-transforming technologies
. No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.
Better outcomes for our world
. Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.
Insight-driven care
. Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .
For updates on job applications, please go to the candidate login page and sign in to check your application status.
If you need assistance completing your application please email AskHR@medtronic.com
To request removal of your personal information from our systems please email RS.HRCompliance@medtronic.com