Public Storage
Vice President Marketing and Brand
Public Storage, Plano, Texas, us, 75086
Company Description
Public Storage
is recognized as one of
America’s Best Large Employers
in 2022 by Forbes and our employees have also voted us as a
Great Place to Work
, having
Best Career Growth
, ranked us in the
Top 5% for Work Culture
, and in the
Top 10% for Diversity and Inclusion.
With more than 2,900 locations nationwide, Public Storage is the leader in the self-storage industry, and given our number of tenants, we may very well be the world's largest landlord. We've experienced unprecedented growth over the past four decades, and it's in no small part due to the dedicated team that has helped us become an S&P 500 industry leader, the country's largest real estate investment trust (REIT), and the most recognizable name in self-storage.
Job Description
We are looking for a talented and experienced VP, Marketing and Brand to join our team and lead our brand management, external agency partnerships, marketing campaigns, and customer journey and experience initiatives. This role will also involve expanding branding and marketing strategies across all lines of business.
The VP, Marketing and Brand will be responsible for developing and implementing comprehensive marketing strategies that enhance our brand presence, manage relationships with external agencies, oversee the execution of impactful marketing campaigns, and optimize the customer journey and experience. This role requires a strategic thinker with strong leadership skills, a deep understanding of brand management, and the ability to drive marketing initiatives that align with our business goals.
KEY RESPONSIBILITIES
Brand Management:
Develop and execute a cohesive brand strategy that drives market growth.
Oversee the full scope of corporate image and communications, ensuring consistent and strategic messaging across all platforms.
Conduct market research and competitive analysis to identify opportunities for brand differentiation and growth.
Monitor brand performance metrics and implement strategies to improve brand perception and loyalty.
Oversee and manage our comprehensive survey program, ensuring continuous assessment of customer and competitor insights, utilizing these insights to enhance our brand and customer experience.
Managing External Agencies:
Identify, evaluate, and select external agencies for various marketing needs, including advertising, digital marketing, and creative services.
Establish and maintain strong relationships with external agencies to ensure alignment with company objectives and brand guidelines.
Oversee agency performance, ensuring high-quality deliverables and adherence to budgets and timelines.
Negotiate contracts and manage agency budgets to optimize ROI.
Campaign Management:
Plan, develop, and execute integrated marketing campaigns that drive awareness, engagement, and conversion.
Collaborate with operations team to ensure campaigns are aligned with product launches, promotions, and overall marketing strategy.
Collaborate with analytic resources and leverage data-driven insights to optimize campaign performance and maximize effectiveness.
Track and report on campaign metrics, providing actionable recommendations for continuous improvement.
Customer Journey and Experience:
Design and implement strategies to optimize the end-to-end customer journey, ensuring a seamless and positive experience at all touchpoints.
Analyze customer feedback and data to identify pain points and opportunities for enhancing the customer experience.
Collaborate with operations and customer service teams to ensure a unified approach to customer experience management.
Utilize customer journey mapping and other tools to visualize and improve customer interactions with the brand.
Social Media Leadership:
Lead and mentor the social media team to develop and execute social media strategies that align with overall marketing goals.
Oversee content creation, community management, and social media campaigns to ensure consistency with brand voice and objectives.
Analyze social media metrics and provide insights to enhance engagement and performance.
Stay updated on social media trends and best practices to keep the brand relevant and innovative in the digital space.
Lead the social media team in developing and executing strategies that drive engagement, growth, and brand loyalty across all social platforms.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
Minimum of 10-15 years of experience in marketing, with a focus on brand management, campaign execution, and customer experience with established recognizable brands.
Proven track record of successfully managing external agencies and driving high-impact marketing campaigns.
Strong leadership and team management skills.
Excellent communication and interpersonal skills.
Analytical mindset with the ability to interpret data and make informed decisions.
Creative thinker with the ability to innovate and adapt in a fast-paced environment.
Big-picture, business-centric mindset with the ability to align marketing strategies with overall business objectives and drive growth
Proficiency in marketing software and tools, including CRM, marketing automation, and analytics platforms.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation
Base Pay Range
: $180,000 - $280,000
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of our total awards approach to compensation which is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses or incentives.
One of our values pillars is to work as OneTeam and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.
Our office is based in Plano, east of I75 near E. Park Blvd, just North of Historic Downtown Plano.
We are united under one common goal – creating a diverse and inclusive environment where all employees feel valued, included, and excited to be part of a best-in-class team. With over 5,000 team members from all different races, backgrounds, and life experiences, we celebrate inclusion and value the diversity each person brings to Public Storage. We believe our commitment to diversity and inclusion makes us a stronger Company and instills a sense of pride across our teams and the customers we serve.
Public Storage
is recognized as one of
America’s Best Large Employers
in 2022 by Forbes and our employees have also voted us as a
Great Place to Work
, having
Best Career Growth
, ranked us in the
Top 5% for Work Culture
, and in the
Top 10% for Diversity and Inclusion.
With more than 2,900 locations nationwide, Public Storage is the leader in the self-storage industry, and given our number of tenants, we may very well be the world's largest landlord. We've experienced unprecedented growth over the past four decades, and it's in no small part due to the dedicated team that has helped us become an S&P 500 industry leader, the country's largest real estate investment trust (REIT), and the most recognizable name in self-storage.
Job Description
We are looking for a talented and experienced VP, Marketing and Brand to join our team and lead our brand management, external agency partnerships, marketing campaigns, and customer journey and experience initiatives. This role will also involve expanding branding and marketing strategies across all lines of business.
The VP, Marketing and Brand will be responsible for developing and implementing comprehensive marketing strategies that enhance our brand presence, manage relationships with external agencies, oversee the execution of impactful marketing campaigns, and optimize the customer journey and experience. This role requires a strategic thinker with strong leadership skills, a deep understanding of brand management, and the ability to drive marketing initiatives that align with our business goals.
KEY RESPONSIBILITIES
Brand Management:
Develop and execute a cohesive brand strategy that drives market growth.
Oversee the full scope of corporate image and communications, ensuring consistent and strategic messaging across all platforms.
Conduct market research and competitive analysis to identify opportunities for brand differentiation and growth.
Monitor brand performance metrics and implement strategies to improve brand perception and loyalty.
Oversee and manage our comprehensive survey program, ensuring continuous assessment of customer and competitor insights, utilizing these insights to enhance our brand and customer experience.
Managing External Agencies:
Identify, evaluate, and select external agencies for various marketing needs, including advertising, digital marketing, and creative services.
Establish and maintain strong relationships with external agencies to ensure alignment with company objectives and brand guidelines.
Oversee agency performance, ensuring high-quality deliverables and adherence to budgets and timelines.
Negotiate contracts and manage agency budgets to optimize ROI.
Campaign Management:
Plan, develop, and execute integrated marketing campaigns that drive awareness, engagement, and conversion.
Collaborate with operations team to ensure campaigns are aligned with product launches, promotions, and overall marketing strategy.
Collaborate with analytic resources and leverage data-driven insights to optimize campaign performance and maximize effectiveness.
Track and report on campaign metrics, providing actionable recommendations for continuous improvement.
Customer Journey and Experience:
Design and implement strategies to optimize the end-to-end customer journey, ensuring a seamless and positive experience at all touchpoints.
Analyze customer feedback and data to identify pain points and opportunities for enhancing the customer experience.
Collaborate with operations and customer service teams to ensure a unified approach to customer experience management.
Utilize customer journey mapping and other tools to visualize and improve customer interactions with the brand.
Social Media Leadership:
Lead and mentor the social media team to develop and execute social media strategies that align with overall marketing goals.
Oversee content creation, community management, and social media campaigns to ensure consistency with brand voice and objectives.
Analyze social media metrics and provide insights to enhance engagement and performance.
Stay updated on social media trends and best practices to keep the brand relevant and innovative in the digital space.
Lead the social media team in developing and executing strategies that drive engagement, growth, and brand loyalty across all social platforms.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
Minimum of 10-15 years of experience in marketing, with a focus on brand management, campaign execution, and customer experience with established recognizable brands.
Proven track record of successfully managing external agencies and driving high-impact marketing campaigns.
Strong leadership and team management skills.
Excellent communication and interpersonal skills.
Analytical mindset with the ability to interpret data and make informed decisions.
Creative thinker with the ability to innovate and adapt in a fast-paced environment.
Big-picture, business-centric mindset with the ability to align marketing strategies with overall business objectives and drive growth
Proficiency in marketing software and tools, including CRM, marketing automation, and analytics platforms.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation
Base Pay Range
: $180,000 - $280,000
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of our total awards approach to compensation which is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses or incentives.
One of our values pillars is to work as OneTeam and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.
Our office is based in Plano, east of I75 near E. Park Blvd, just North of Historic Downtown Plano.
We are united under one common goal – creating a diverse and inclusive environment where all employees feel valued, included, and excited to be part of a best-in-class team. With over 5,000 team members from all different races, backgrounds, and life experiences, we celebrate inclusion and value the diversity each person brings to Public Storage. We believe our commitment to diversity and inclusion makes us a stronger Company and instills a sense of pride across our teams and the customers we serve.