L Oreal USA
Director, Marketing, Maybelline Mascara
L Oreal USA, New York, New York, us, 10261
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Director, Marketing, Maybelline Mascara
New York, NY, New York
Apply now (https://careers.loreal.com/en_US/jobs/ApplicationMethods?jobId=185199)
Back
Permanent
New York
New York, NY
Marketing
Full - Time
22-Jul-2024
Director, Marketing – Maybelline (Mascara)
Job: Director, Marketing – Maybelline (Mascara)
Position type: Permanent
Employment type: Full - Time
Location: New York - New York
Country/Region: USA
Overview:
This position is responsible for driv ing brand growth by developing innovative strategies and go-to-market plans for the #1 Mascara brand with new launches and cores businesses through executional excellence. In addition, the Marketing Director primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications , data-driven marketing and build strategic priorities . Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.
Job Responsibilities:
New Product Launches :
Ownership and responsibility for supervising entire go to market process and timelines across multiple launches partnering with cross functional teams ( brand activation , social, media, education, etc )
Participate in selling in project s to management at large
Generate long term strategic development
Partner with Revenue Growth Management, Finance, and Brand Activation Lead on new product pricing strategy
Collaborate with Creative on launch materials including displays and merchandising
Strategy & Planning:
Drive the research, analysis, category trends and insights to develop long term strategy
Oversee plan development and create vision for the business , while ensu ring executional excellence
Contribute to total eye category strategy / plans
Partner with global team (DMI) to influence new product development and base business optimization s based on data, portfolio competitive gaps and strong consumer insights
Financial P&L and Forecasting:
Ownership of entire forecasting process
Understand and manage financial implication of forecast
Own accuracy of all budgets and roll up of total category with finance
Manage budget allocation between spending buckets and brands with peers
Promotions/Advertising / Media:
Work intimately with agenc ies and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations
Influence media recommendation and direction
Provide US consumer centric feedback to global team during creative campaign development
Team and Meeting Management:
Ensure team development and positive morale
Foster collaboration within the team and with our core partners (DMI, commercial, finance , etc )
Recruit and retain employees
Effectively manage, train and 1 direct report
Recommend organizational structure changes and enhancements
Represent Mascara category in core meetings
Job Requirements:
Education/Experience:
BA degree required .
7+ years of Industry related marketing work experience (consumer package goods or beauty)
Prior experience in Operational Marketing
Experience successfully launching and managing a new product or renovation through its entire life cycle
Experience working collaboratively with R&D and product development teams on new products or renovations
Competencies/Skills:
Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
Market Research: ability to read and interpret research data
Leadership: Demonstration of leadership with team; support departments and customers
Strong Project Management Skills and attention to detail
PC Proficiency (Microsoft Suite)
Information & Data management
Rigorous quantitative data analysis skills
Prioritization & Organization Skills
Strong Interpersonal Skills (written and oral)
Strong appreciation for our business / sensitivity to product cat
What’s In It For You:
Salary Range: $ 140,100 - $203,200
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected] . Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
Director, Marketing, Maybelline Mascara
New York, NY, New York
Apply now (https://careers.loreal.com/en_US/jobs/ApplicationMethods?jobId=185199)
Back
Permanent
New York
New York, NY
Marketing
Full - Time
22-Jul-2024
Director, Marketing – Maybelline (Mascara)
Job: Director, Marketing – Maybelline (Mascara)
Position type: Permanent
Employment type: Full - Time
Location: New York - New York
Country/Region: USA
Overview:
This position is responsible for driv ing brand growth by developing innovative strategies and go-to-market plans for the #1 Mascara brand with new launches and cores businesses through executional excellence. In addition, the Marketing Director primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications , data-driven marketing and build strategic priorities . Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.
Job Responsibilities:
New Product Launches :
Ownership and responsibility for supervising entire go to market process and timelines across multiple launches partnering with cross functional teams ( brand activation , social, media, education, etc )
Participate in selling in project s to management at large
Generate long term strategic development
Partner with Revenue Growth Management, Finance, and Brand Activation Lead on new product pricing strategy
Collaborate with Creative on launch materials including displays and merchandising
Strategy & Planning:
Drive the research, analysis, category trends and insights to develop long term strategy
Oversee plan development and create vision for the business , while ensu ring executional excellence
Contribute to total eye category strategy / plans
Partner with global team (DMI) to influence new product development and base business optimization s based on data, portfolio competitive gaps and strong consumer insights
Financial P&L and Forecasting:
Ownership of entire forecasting process
Understand and manage financial implication of forecast
Own accuracy of all budgets and roll up of total category with finance
Manage budget allocation between spending buckets and brands with peers
Promotions/Advertising / Media:
Work intimately with agenc ies and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations
Influence media recommendation and direction
Provide US consumer centric feedback to global team during creative campaign development
Team and Meeting Management:
Ensure team development and positive morale
Foster collaboration within the team and with our core partners (DMI, commercial, finance , etc )
Recruit and retain employees
Effectively manage, train and 1 direct report
Recommend organizational structure changes and enhancements
Represent Mascara category in core meetings
Job Requirements:
Education/Experience:
BA degree required .
7+ years of Industry related marketing work experience (consumer package goods or beauty)
Prior experience in Operational Marketing
Experience successfully launching and managing a new product or renovation through its entire life cycle
Experience working collaboratively with R&D and product development teams on new products or renovations
Competencies/Skills:
Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
Market Research: ability to read and interpret research data
Leadership: Demonstration of leadership with team; support departments and customers
Strong Project Management Skills and attention to detail
PC Proficiency (Microsoft Suite)
Information & Data management
Rigorous quantitative data analysis skills
Prioritization & Organization Skills
Strong Interpersonal Skills (written and oral)
Strong appreciation for our business / sensitivity to product cat
What’s In It For You:
Salary Range: $ 140,100 - $203,200
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected] . Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.