Edwards Lifesciences
Director, Upstream Marketing
Edwards Lifesciences, Irvine, California, United States, 92713
How you'll make an impact:
Partner with key thought leaders to anticipate the future market environment and unmet needs
Develop robust global product development roadmaps and drive alignment with leadership and cross-functional partners, especially R&D peers
Collect, analyze and interpret voice of customer (VOC) in order to define product and market requirements
Identify, track, predict, and prepare for competitive strategies as well as the onset of new competitors
Design market research and intelligence strategies to drive portfolio development decisions
Define differentiating global value propositions for product pipeline
Lead market assessments and deep dive projects to inform investment priorities
Effectively collaborate with R&D teams and leadership to drive prioritization and progress of next-gen development efforts
Effectively showcase our portfolio of therapies for both internal and external audiences
Identify and evaluate marketing process improvement opportunities
Plan and direct strategic marketing activities including prioritizing and selecting appropriate projects
Develop key relationships with executive leaders through exceptional communication
Demonstrate deep understanding of medical device product development process
Provide direction to project teams based on expert understanding of internal and external product and market dynamics (e.g., product functionality, lifecycle, customer research, clinical evidence)
Build trust with key thought leaders to anticipate future market environment and unmet needs
Partner with external market research vendors and creative agencies
Lead and support team through meaningful coaching and development planning
What we look for (Required):
Bachelor's Degree in related field, 12+ years of relevant experience in medical device marketing or healthcare industry required
Master's Degree or equivalent in in related field, 10+ years of relevant experience in medical device marketing or healthcare industry
What else we look for (Preferred):
Previous experience managing direct reports required
Exceptional leader who values collaboration and transparency
Interventional cardiology / structural heart experience is preferred
Quantitative decision making with strong ability to interpret and summarize imperfect data
Synthesis of complex information into high-level strategic messages, while owning the details
Strong analytical skills, presentation preparation and presentation delivery are required
Strong leadership skills with an ability to set a vision and develop others
Motivates teams to achieve individual and program-specific objectives
Demonstrates outstanding business acumen and excellent judgement
Embodies a strong work ethic, positive mindset and willingness to question the status quo each day
Manages multiple tasks through effective prioritization
Adheres to all company policies, procedures and business ethics codes
Must enjoy a fast-paced, complex, and dynamic work environment
Excellent interpersonal, communication, presentation, and negotiation skills for a wide variety of audiences, including senior management
Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional success based on integrity
Domestic and international travel up to 30%
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $152,000 to $216,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.
Partner with key thought leaders to anticipate the future market environment and unmet needs
Develop robust global product development roadmaps and drive alignment with leadership and cross-functional partners, especially R&D peers
Collect, analyze and interpret voice of customer (VOC) in order to define product and market requirements
Identify, track, predict, and prepare for competitive strategies as well as the onset of new competitors
Design market research and intelligence strategies to drive portfolio development decisions
Define differentiating global value propositions for product pipeline
Lead market assessments and deep dive projects to inform investment priorities
Effectively collaborate with R&D teams and leadership to drive prioritization and progress of next-gen development efforts
Effectively showcase our portfolio of therapies for both internal and external audiences
Identify and evaluate marketing process improvement opportunities
Plan and direct strategic marketing activities including prioritizing and selecting appropriate projects
Develop key relationships with executive leaders through exceptional communication
Demonstrate deep understanding of medical device product development process
Provide direction to project teams based on expert understanding of internal and external product and market dynamics (e.g., product functionality, lifecycle, customer research, clinical evidence)
Build trust with key thought leaders to anticipate future market environment and unmet needs
Partner with external market research vendors and creative agencies
Lead and support team through meaningful coaching and development planning
What we look for (Required):
Bachelor's Degree in related field, 12+ years of relevant experience in medical device marketing or healthcare industry required
Master's Degree or equivalent in in related field, 10+ years of relevant experience in medical device marketing or healthcare industry
What else we look for (Preferred):
Previous experience managing direct reports required
Exceptional leader who values collaboration and transparency
Interventional cardiology / structural heart experience is preferred
Quantitative decision making with strong ability to interpret and summarize imperfect data
Synthesis of complex information into high-level strategic messages, while owning the details
Strong analytical skills, presentation preparation and presentation delivery are required
Strong leadership skills with an ability to set a vision and develop others
Motivates teams to achieve individual and program-specific objectives
Demonstrates outstanding business acumen and excellent judgement
Embodies a strong work ethic, positive mindset and willingness to question the status quo each day
Manages multiple tasks through effective prioritization
Adheres to all company policies, procedures and business ethics codes
Must enjoy a fast-paced, complex, and dynamic work environment
Excellent interpersonal, communication, presentation, and negotiation skills for a wide variety of audiences, including senior management
Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional success based on integrity
Domestic and international travel up to 30%
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $152,000 to $216,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.