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Set Active

Marketing Manager

Set Active, Beverly Hills, California, United States, 90211


JOB TITLE:

Marketing Manager

DEPARTMENT:

Marketing

REPORTS TO:

Chief Brand Officer

LOCATION:

Beverly Hills, CA (On-site)POSITION SUMMARY:SET ACTIVE is looking for a Marketing Manager to join our team. This role will be responsible for conceptualizing creative marketing strategies, overseeing loyalty programs and acquisition campaigns, plus more. The ideal candidate has exceptional communication and project management skills, is data-driven, and thrives in a fast-paced environment. We are a start-up, so no job is too big or too small for any of our team.RESPONSIBILITIES :

Work alongside the CBO to conceptualize, strategize, develop, and execute a creative, holistic marketing strategy to drive awareness, new customer acquisition, engagement, loyalty, and accelerated business growth.

Work collaboratively with all teams to oversee the execution of marketing strategy through all divisions.

Manage and effectively communicate the marketing calendar, and approve all marketing assets.

Effectively manage a dynamic team of creative and marketing professionals, including but not limited to a Copywriter, Influencer Marketing Specialist, and Marketing Coordinator.

Analyze and report on KPIs, as well as customer data and behavior, providing strategic recommendations for continuous improvement.

Develop and maintain an updated, ongoing marketing communications calendar that reflects a communication schedule for all brand channels around all drops and announcements.

Define, own, & drive the customer journey and retention strategy, leveraging email and SMS.

Create and optimize segmentation and personalization strategies within both batch & automated messages.

Own and help evolve SET rewards (loyalty program).

Create, manage, and experiment with new user acquisition campaigns.

Support the CBO in the conceptualization and execution of brand partnerships.

Other related duties as assigned.

QUALIFICATIONS :

5+ years' of related professional experience.

Able to work full-time in person at our Beverly Hills office.

Strong understanding of marketing calendars, email & SMS, and marketing campaigns.

Proven ability to conceptualize, strategize, and execute marketing strategies.

Experience managing a team.

Demonstrated history of analyzing reports and customer data.

Exceptional communication skills, project management skills, and ability to meet tight timelines in a fast-paced environment.