Vice President of Brand & Marketing

Vice President of Brand & MarketingAbout the CompanyInnovative carbon removal & storage companyIndustryEnvironmental ServicesTypePrivately HeldFounded2021Employees11-50CategoriesCrop FarmingAgricultureFarmingAgricultural ProductionEnvironmentConsultingHealth & WellnessRestoration ServicesRenewables & EnvironmentSpecialtiesCarbon creditsNature-based carbon storagecarbon offsetsand Carbon insetsAbout the RoleThe Company is seeking a Vice President of Brand and Marketing to lead the elevation and expansion of its marketing organization. This role is pivotal in defining and executing the marketing and branding strategy, with a focus on building the company's brand and marketing approach to foster awareness and affinity among U.S. ranching partners. The successful candidate will be responsible for crafting the brand story, overseeing marketing strategies that resonate with the core audience, and sharing the company's compelling narrative with corporate partners. The VP of Brand and Marketing will also lead a small team, operate at the intersection of creative and strategic, and manage the marketing budget and forecasting. A passion for the regenerative movement is essential, and while some understanding of soil carbon storage and regenerative land management is helpful, it can be acquired on the job. Applicants for the VP of Brand and Marketing position at the company should be dynamic, transformational leaders with a proven track record in marketing, particularly in creative, brand, or product marketing. The role requires a leader with a strong blend of strategic, analytical, and technical skills, who can inspire a team and ensure the delivery of marketing efforts that increase brand visibility and drive business outcomes. The ideal candidate will be a creative problem solver, self-motivated, and proactive, operating with a mindset that combines strong analytics with a creative vision. Excellent communication, interpersonal skills, and the ability to work effectively with cross-functional teams are essential. While previous startup experience is preferred, a clear understanding of the fast-paced, high-growth nature of the company is required. The role is suited to individuals who are passionate about the regenerative movement and are known for their bold, customer-centric innovation.Hiring Manager TitleChief Executive Officer (CEO)Team Size4Travel PercentLess than 10%FunctionsMarketing