Seascape Beach Resort
Marketing Manager
Seascape Beach Resort, Aptos, California, us, 95001
Job Details
Job LocationSeascape Beach Resort - Aptos, CA
Position TypeFull Time
Education Level4 Year Degree
Salary Range$75,000.00 - $90,000.00 Salary/year
Job ShiftDay
Job CategoryHospitality - Hotel
Description
SUMMARY:
We are seeking a dynamic and experienced Marketing Manager to join our team at Seascape Beach Resort. This role is pivotal in developing and executing comprehensive marketing strategies in accordance with the department head, overseeing social media endeavors, and driving brand development initiatives in alignment with the resort's growth goals and market presence.
ESSENTIAL DUTIES AND RESPONSIBILITIESCollaborate closely with resort leadership to discern insights and growth opportunities, shaping marketing and branding strategies accordingly.Understand and utilize key performance metrics and tracking tools for market research, competitor analysis, campaign outcomes, and consumer trends to derive actionable insights for the marketing team.Oversee and manage both paid and organic social media strategies, executing, implementing, and reporting on their effectiveness.Identify, strategize, and implement diverse digital marketing initiatives encompassing SEO/SEM, geofencing, email, text marketing, etc., to extend the resort's branding across digital platforms locally and beyond.Strategize, develop, and execute internal marketing initiatives, including website enhancements, collateral creation, menu development, signage, etc.Establish, nurture, and maintain day to day relationships with partners, vendors, influencers, and collaborative entities to enhance the resort's brand reach.Implementation of marketing campaigns aligned with business objectives to generate leads and foster guest engagement.Manage marketing strategies to effectively promote public events, drive ticket sales, increase event participation, and overall engagement.Assist in creation of the ideation, planning, and execution of both short-term and long-term public events, collaborating on an annual strategic event calendar to optimize local and current events for successful year-round events.Support the development of promotional activities, marketing channels, and the production of marketing materials for specific events.Support in the design, development, and execution for sales team collateral.Support in the management of 3rd party lead sourcing sites content and visual asset libraries in accordance with brand vision and goals.Perform other related duties as requested by the supervisor.Qualifications
QUALIFICATIONS, SKILLS & ABILITIES
In depth knowledge of various social media platforms, digital marketing tools, and analytics.Excellent written and verbal communication skills with a creative mindset and an eye for detailStrong project management, multitasking, and organizational abilitiesAbility to work independently and as a part of a team in a fast-paced environment.Proficiency in graphic design, photography, and video editing is desirable.EDUCATION AND/OR EXPERIENCE
Required bachelor's degree in marketing or business managementTwo to three years' marketing and social media experience, geared towards building value, engagement, and community within various online platforms.One year experience managing and manipulating websitesExperience in synthesizing data sets to extrapolate key insights for guiding business decisions.Experience managing multiple marketing channels simultaneously.Experience in developing and executing experiential marketing events to drive demand generation.LANGUAGE SKILLS
Ability to read, comprehend and provide instructions, both written and verbal.COMPUTER & SYSTEM SKILLS
Proficient in Microsoft Suite of productsWebsite tools (Framer, Google Analytics, Google Tag Manager)Operational experience in visual tooling platforms including but not limited to Adobe Photoshop, Canva, Revinate, and video editing software.CERTIFICATES & LICENSES
Google Analytics CertificateMust provide valid document(s) to work in the US.Valid California Driver License is required
Job LocationSeascape Beach Resort - Aptos, CA
Position TypeFull Time
Education Level4 Year Degree
Salary Range$75,000.00 - $90,000.00 Salary/year
Job ShiftDay
Job CategoryHospitality - Hotel
Description
SUMMARY:
We are seeking a dynamic and experienced Marketing Manager to join our team at Seascape Beach Resort. This role is pivotal in developing and executing comprehensive marketing strategies in accordance with the department head, overseeing social media endeavors, and driving brand development initiatives in alignment with the resort's growth goals and market presence.
ESSENTIAL DUTIES AND RESPONSIBILITIESCollaborate closely with resort leadership to discern insights and growth opportunities, shaping marketing and branding strategies accordingly.Understand and utilize key performance metrics and tracking tools for market research, competitor analysis, campaign outcomes, and consumer trends to derive actionable insights for the marketing team.Oversee and manage both paid and organic social media strategies, executing, implementing, and reporting on their effectiveness.Identify, strategize, and implement diverse digital marketing initiatives encompassing SEO/SEM, geofencing, email, text marketing, etc., to extend the resort's branding across digital platforms locally and beyond.Strategize, develop, and execute internal marketing initiatives, including website enhancements, collateral creation, menu development, signage, etc.Establish, nurture, and maintain day to day relationships with partners, vendors, influencers, and collaborative entities to enhance the resort's brand reach.Implementation of marketing campaigns aligned with business objectives to generate leads and foster guest engagement.Manage marketing strategies to effectively promote public events, drive ticket sales, increase event participation, and overall engagement.Assist in creation of the ideation, planning, and execution of both short-term and long-term public events, collaborating on an annual strategic event calendar to optimize local and current events for successful year-round events.Support the development of promotional activities, marketing channels, and the production of marketing materials for specific events.Support in the design, development, and execution for sales team collateral.Support in the management of 3rd party lead sourcing sites content and visual asset libraries in accordance with brand vision and goals.Perform other related duties as requested by the supervisor.Qualifications
QUALIFICATIONS, SKILLS & ABILITIES
In depth knowledge of various social media platforms, digital marketing tools, and analytics.Excellent written and verbal communication skills with a creative mindset and an eye for detailStrong project management, multitasking, and organizational abilitiesAbility to work independently and as a part of a team in a fast-paced environment.Proficiency in graphic design, photography, and video editing is desirable.EDUCATION AND/OR EXPERIENCE
Required bachelor's degree in marketing or business managementTwo to three years' marketing and social media experience, geared towards building value, engagement, and community within various online platforms.One year experience managing and manipulating websitesExperience in synthesizing data sets to extrapolate key insights for guiding business decisions.Experience managing multiple marketing channels simultaneously.Experience in developing and executing experiential marketing events to drive demand generation.LANGUAGE SKILLS
Ability to read, comprehend and provide instructions, both written and verbal.COMPUTER & SYSTEM SKILLS
Proficient in Microsoft Suite of productsWebsite tools (Framer, Google Analytics, Google Tag Manager)Operational experience in visual tooling platforms including but not limited to Adobe Photoshop, Canva, Revinate, and video editing software.CERTIFICATES & LICENSES
Google Analytics CertificateMust provide valid document(s) to work in the US.Valid California Driver License is required