PLACE Corporate Careers
Marketing Operations And Automation Manager
PLACE Corporate Careers, Bellingham, Washington, us, 98227
PLACE is an end-to-end technology and business services platform designed to simplify the real estate lifecycle for both consumers and their real estate agents. Top producing real estate teams partner with PLACE because we take care of bookkeeping, human resources, in-house legal, design and marketing, talent acquisition, business training and coaching. Consumers choose real estate teams Powered by PLACE because our partners are positioned to deliver a better experience to their valued clients.
Reports to: VP Marketing
What You're Great At:
You excel in leveraging CRM platforms to drive powerful 1:1 communications across all channels. You drive operational efficiency and revenue growth, with a strong understanding of purchase funnels and engagement. You thrive on data-driven insights, continuously refining strategies and automating processes to maximize performance. You understand reporting tools and KPIs in order to extract actionable insights, optimize audience segmentation and deliver strategies for enhanced outcomes.
What You'll Do:
Develop and manage audience segmentation efforts to deliver personalized marketing messages tailored to distinct audience segments and customer lifecycle stages.Create and deploy new CRM/lifecycle automation to support cross-departmental (i.e., sales, marketing, customer experience) goals.Drive the execution of database re-engagement, cold and targeted outbound communications, and other growth initiatives,, employing automation to streamline processes and scale operations effectively.Develop and deploy enablement resources such as 1:1 emails, playbooks, and scripts in conjunction with sales and marketing stakeholders.Oversee the end-to-end process of creating, scheduling, and deploying email, push, and text campaigns, including A/B testing where possible, analyzing campaign results and iteratively optimizing performance to achieve strategic objectives.Report on key audience, campaign, and pipeline performance metrics and conduct regular reviews to ensure alignment with overarching business goals and objectives. Develop dashboards and ad hoc reporting.Collaborate closely with the content team to enhance customer engagement and synchronize messaging and branding across all touchpoints.Partner with IT and the Marketing Operations Director to drive MarTech roadmapPartner with Marketing Operations and IT teams to ensure data integrity and hygiene, implementing workflow automation to streamline processes and drive operational efficiency.And other duties as the goals of the department and company evolve over time.Skills You Have:
Possess 3-5 years in marketing or sales operations..
Strong familiarity with audience management, email marketing, and other marketing processes.
Proficient in HubSpot or other CRM platforms, with a deep understanding of CRM functionalities, automation, and data management.
Highly adaptable with strong listening skills, capable of effectively collaborating with cross-functional teams to drive results.
Employees and their qualified dependents are offered the following benefits:
MedicalHealth Savings AccountDentalVisionAdditionally they are eligible to enroll in the following voluntary benefits:
Accidental and Illness InsuranceLife InsuranceShort Term DisabilityEmployees are also enrolled in Long Term Disability Insurance and eligible to enroll in the company's 401k program.
Employees are offered the following:
Vacation Time as Needed10 Sick Day9 paid holidays and 2 paid floating holidays3 days of Bereavement LeaveTime off for Voting and Jury DutyEmployee Assistance Program
Employees are eligible to participate in the company's yearly Stock Purchase Program.
Salary: $65,000- $75,000 per year
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. We are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Reports to: VP Marketing
What You're Great At:
You excel in leveraging CRM platforms to drive powerful 1:1 communications across all channels. You drive operational efficiency and revenue growth, with a strong understanding of purchase funnels and engagement. You thrive on data-driven insights, continuously refining strategies and automating processes to maximize performance. You understand reporting tools and KPIs in order to extract actionable insights, optimize audience segmentation and deliver strategies for enhanced outcomes.
What You'll Do:
Develop and manage audience segmentation efforts to deliver personalized marketing messages tailored to distinct audience segments and customer lifecycle stages.Create and deploy new CRM/lifecycle automation to support cross-departmental (i.e., sales, marketing, customer experience) goals.Drive the execution of database re-engagement, cold and targeted outbound communications, and other growth initiatives,, employing automation to streamline processes and scale operations effectively.Develop and deploy enablement resources such as 1:1 emails, playbooks, and scripts in conjunction with sales and marketing stakeholders.Oversee the end-to-end process of creating, scheduling, and deploying email, push, and text campaigns, including A/B testing where possible, analyzing campaign results and iteratively optimizing performance to achieve strategic objectives.Report on key audience, campaign, and pipeline performance metrics and conduct regular reviews to ensure alignment with overarching business goals and objectives. Develop dashboards and ad hoc reporting.Collaborate closely with the content team to enhance customer engagement and synchronize messaging and branding across all touchpoints.Partner with IT and the Marketing Operations Director to drive MarTech roadmapPartner with Marketing Operations and IT teams to ensure data integrity and hygiene, implementing workflow automation to streamline processes and drive operational efficiency.And other duties as the goals of the department and company evolve over time.Skills You Have:
Possess 3-5 years in marketing or sales operations..
Strong familiarity with audience management, email marketing, and other marketing processes.
Proficient in HubSpot or other CRM platforms, with a deep understanding of CRM functionalities, automation, and data management.
Highly adaptable with strong listening skills, capable of effectively collaborating with cross-functional teams to drive results.
Employees and their qualified dependents are offered the following benefits:
MedicalHealth Savings AccountDentalVisionAdditionally they are eligible to enroll in the following voluntary benefits:
Accidental and Illness InsuranceLife InsuranceShort Term DisabilityEmployees are also enrolled in Long Term Disability Insurance and eligible to enroll in the company's 401k program.
Employees are offered the following:
Vacation Time as Needed10 Sick Day9 paid holidays and 2 paid floating holidays3 days of Bereavement LeaveTime off for Voting and Jury DutyEmployee Assistance Program
Employees are eligible to participate in the company's yearly Stock Purchase Program.
Salary: $65,000- $75,000 per year
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. We are committed to creating an inclusive environment for all employees.
Job Type: Full-time