Frank Calandra Jennmar Services
Marketing Coordinator
Frank Calandra Jennmar Services, Pittsburgh, Pennsylvania, us, 15289
Marketing CoordinatorWe are looking for a Marketing Coordinator to participate in our company’s advertising campaigns. Your main responsibilities include conducting market research, producing promotional materials, and analyzing sales data. The ideal applicant can analyze consumer needs and offer original ideas for boosting brand recognition. If you have excellent communication skills and a passion for advertising strategies, we want to meet you. Ultimately, you will ensure our company’s marketing efforts help us achieve our immediate and long-term business goals.
Responsibilities for Marketing CoordinatorAct as the gatekeeper for JENNMAR’s company's website. By developing web content, ensuring all content is up to date, and measuring the success of specific web pages, the digital marketing coordinator will make sure the website performs at optimal capacity.Help plan and execute all digital marketing initiatives, including SEO/SEM, marketing database, email, display advertising campaigns, and online social media platforms (LinkedIn, Facebook, and Website).Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database managementCreate, proofread, and edit copy for various marketing channels, ensuring a consistent voiceAssist with developing and managing content and social media marketing programs, including blogs and public relations effortsEvaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reportsManage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitivenessConduct market research and identify trendsOccasionally attending shows to represent our company and affiliates to customers and other audiencesQualifications for Marketing Coordinator
Bachelor's degree in business administration, marketing, communications, or a related field3-5 years of experience in marketingMust be proficient in HTML, Java, CSS, Flash, Access, and ASPProficiency and experience required in converting existing images (TIFF, BMP, PSD) for online use (JPG, GIF) using Adobe, ImageReady, and PhotoShop (or similar applications) are requiredProficiency in PowerPoint, Canva, and InDesign preferred but not requiredMust have strong organizational and project management skills, as well as attention to detailExcellent written and verbal communication skills, as well as outstanding copywriting and proofreading skillsA firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketingMust be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlinesMust have strong analytical skills to analyze metrics and create reportsMust have a high level of creativityOccasional travel may be required***Position is IN OFFICE and NOT Remote***
*Excellent benefits include medical with a standard PPO plan with deductibles as low as $1,500 and wellness credit up to $750; free concierge primary care; voluntary 401k plan currently matching up to 12%; voluntary dental and vision plans; free telemedicine services; basic life, long and short term disability coverage.
EOE M/F/D/V
Responsibilities for Marketing CoordinatorAct as the gatekeeper for JENNMAR’s company's website. By developing web content, ensuring all content is up to date, and measuring the success of specific web pages, the digital marketing coordinator will make sure the website performs at optimal capacity.Help plan and execute all digital marketing initiatives, including SEO/SEM, marketing database, email, display advertising campaigns, and online social media platforms (LinkedIn, Facebook, and Website).Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database managementCreate, proofread, and edit copy for various marketing channels, ensuring a consistent voiceAssist with developing and managing content and social media marketing programs, including blogs and public relations effortsEvaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reportsManage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitivenessConduct market research and identify trendsOccasionally attending shows to represent our company and affiliates to customers and other audiencesQualifications for Marketing Coordinator
Bachelor's degree in business administration, marketing, communications, or a related field3-5 years of experience in marketingMust be proficient in HTML, Java, CSS, Flash, Access, and ASPProficiency and experience required in converting existing images (TIFF, BMP, PSD) for online use (JPG, GIF) using Adobe, ImageReady, and PhotoShop (or similar applications) are requiredProficiency in PowerPoint, Canva, and InDesign preferred but not requiredMust have strong organizational and project management skills, as well as attention to detailExcellent written and verbal communication skills, as well as outstanding copywriting and proofreading skillsA firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketingMust be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlinesMust have strong analytical skills to analyze metrics and create reportsMust have a high level of creativityOccasional travel may be required***Position is IN OFFICE and NOT Remote***
*Excellent benefits include medical with a standard PPO plan with deductibles as low as $1,500 and wellness credit up to $750; free concierge primary care; voluntary 401k plan currently matching up to 12%; voluntary dental and vision plans; free telemedicine services; basic life, long and short term disability coverage.
EOE M/F/D/V