FULLBEAUTY Brands
SENIOR MANAGER, DIGITAL MARKETING
FULLBEAUTY Brands, New York, New York, us, 10261
FULLBEAUTY Brands™
is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
POSITION SUMMARY:
The Senior Manager of Digital Marketing will lead and oversee a dynamic digital marketing team, focusing on driving digital revenue and customer acquisition through email, paid search, social media, and emerging channels. Reporting to the Senior Director of Ecommerce, the Senior Manager will implement and refine marketing strategies in collaboration with our performance marketing agency, Google, and Facebook. This role entails full responsibility for the performance of digital media channels, requiring close collaboration with creative, merchandising, planning, finance, and customer insights teams. The Senior Manager will also be responsible for comprehensive reporting and analytics related to digital marketing channels. Experience in digital marketing within a fast-paced eCommerce or retail environment, combined with strong analytical skills, is essential. This role includes managing a team.
PRIMARY RESPONSIBILITIES:Manage and mentor a team of digital marketing professionals, providing guidance, support, and performance evaluations.Develop and execute comprehensive digital marketing strategies to drive traffic, enhance user engagement, and maximize revenue.Manage the digital marketing budget, ensuring optimal allocation of resources across channels to achieve business goals.Oversee and optimize digital acquisition strategies across various channels including paid search, affiliates, display, and social media to drive high-quality traffic and improve ROI.Utilize advanced analytical tools to monitor channel performance, conduct in-depth analyses, and make data-driven decisions to enhance marketing effectiveness.Manage relationships with external agencies for key digital channels. Review and evaluate agency performance, ensuring alignment with business objectives and identifying areas for improvement.Negotiate contracts and oversee service level agreements (SLAs) to ensure agency deliverables meet performance standards.Supervise the daily email marketing calendar, including the planning, execution, and optimization of email campaigns.Implement and oversee a rigorous testing agenda, including A/B testing, to continually improve email performance and engagement metrics.Develop and manage detailed reporting processes for traffic, revenue, spend, and ROI on a monthly, weekly, and daily basis.Provide actionable insights and recommendations to senior management based on comprehensive data analysis and performance metrics.Stay abreast of digital marketing trends, new technologies, and best practices. Identify and integrate innovative approaches to keep the brand at the forefront of digital marketing.Conduct competitive analysis to identify opportunities for differentiation and improvement in marketing strategies.MINIMUM QUALIFICATIONS:
Bachelor’s Degree5-7+ years of experience in a digital marketing role, preferably ecommerce or retail with a proven track record in driving customer acquisition and revenue growthExperience with Adobe Analytics is a plus, including ReportBuilder for Excel and/or macros.Strong analytical skills; proficiency in Microsoft Excel including dashboard creationSuperb communication and team-working skillsHigh level of organization coupled with attention to detailAbility to prioritize multiple objectives within a fast-paced, changing environmentAptitude to think strategically but act tacticallyWHY JOIN FULLBEAUTY?
Competitive Health Benefits (Medical, Dental & Vision)Employer HSA Contribution401K MatchEmployee Assistance ProgramHybrid Work Schedule (Corporate)Business Casual AttireWellness Initiatives30% Associate Merchandise Discount Across our Family of BrandsEmployee Discount on Travel, Cell Phone Plans and MoreGenerous Paid Time Off ProgramPromote From Within CultureCommitment to Being an Equal Opportunity EmployerLife Insurance BenefitsInternal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
FULLBEAUTY Brands™
is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
POSITION SUMMARY:
The Senior Manager of Digital Marketing will lead and oversee a dynamic digital marketing team, focusing on driving digital revenue and customer acquisition through email, paid search, social media, and emerging channels. Reporting to the Senior Director of Ecommerce, the Senior Manager will implement and refine marketing strategies in collaboration with our performance marketing agency, Google, and Facebook. This role entails full responsibility for the performance of digital media channels, requiring close collaboration with creative, merchandising, planning, finance, and customer insights teams. The Senior Manager will also be responsible for comprehensive reporting and analytics related to digital marketing channels. Experience in digital marketing within a fast-paced eCommerce or retail environment, combined with strong analytical skills, is essential. This role includes managing a team.
PRIMARY RESPONSIBILITIES:Manage and mentor a team of digital marketing professionals, providing guidance, support, and performance evaluations.Develop and execute comprehensive digital marketing strategies to drive traffic, enhance user engagement, and maximize revenue.Manage the digital marketing budget, ensuring optimal allocation of resources across channels to achieve business goals.Oversee and optimize digital acquisition strategies across various channels including paid search, affiliates, display, and social media to drive high-quality traffic and improve ROI.Utilize advanced analytical tools to monitor channel performance, conduct in-depth analyses, and make data-driven decisions to enhance marketing effectiveness.Manage relationships with external agencies for key digital channels. Review and evaluate agency performance, ensuring alignment with business objectives and identifying areas for improvement.Negotiate contracts and oversee service level agreements (SLAs) to ensure agency deliverables meet performance standards.Supervise the daily email marketing calendar, including the planning, execution, and optimization of email campaigns.Implement and oversee a rigorous testing agenda, including A/B testing, to continually improve email performance and engagement metrics.Develop and manage detailed reporting processes for traffic, revenue, spend, and ROI on a monthly, weekly, and daily basis.Provide actionable insights and recommendations to senior management based on comprehensive data analysis and performance metrics.Stay abreast of digital marketing trends, new technologies, and best practices. Identify and integrate innovative approaches to keep the brand at the forefront of digital marketing.Conduct competitive analysis to identify opportunities for differentiation and improvement in marketing strategies.MINIMUM QUALIFICATIONS:
Bachelor’s Degree5-7+ years of experience in a digital marketing role, preferably ecommerce or retail with a proven track record in driving customer acquisition and revenue growthExperience with Adobe Analytics is a plus, including ReportBuilder for Excel and/or macros.Strong analytical skills; proficiency in Microsoft Excel including dashboard creationSuperb communication and team-working skillsHigh level of organization coupled with attention to detailAbility to prioritize multiple objectives within a fast-paced, changing environmentAptitude to think strategically but act tacticallyWHY JOIN FULLBEAUTY?
Competitive Health Benefits (Medical, Dental & Vision)Employer HSA Contribution401K MatchEmployee Assistance ProgramHybrid Work Schedule (Corporate)Business Casual AttireWellness Initiatives30% Associate Merchandise Discount Across our Family of BrandsEmployee Discount on Travel, Cell Phone Plans and MoreGenerous Paid Time Off ProgramPromote From Within CultureCommitment to Being an Equal Opportunity EmployerLife Insurance BenefitsInternal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
FULLBEAUTY Brands™
is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.